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ATI to Cease Marketing of Graphics Cards

Keldyn   on 05 June 2003 - 11:31 · 51 comments & 5497 views

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Thanks xStainDx

After two years of being “a card company” and “a chip company” at the same time, ATI Technologies reportedly decided to totally withdraw itself from graphics cards business and concentrate fully on selling its VPUs to Add-In-Board partners.

A web-site said today that an unidentified source from ATI Technologies told them that the company will change its strategy; as a consequence, the company will cease to market its graphics cards and will fully dedicate itself to VPU development and selling. It means that we will not see any “Built by ATI” graphics cards on the market, but there will be more solutions by companies like Sapphire, TYAN, Gigabyte, Club3D, Power Color, Hercules and so on.

In order to ensure the highest possible quality after the launch of higher-end products, ATI Technologies will outsource the manufacturing of such solutions to its current partner (PC Partner, the owner of Sapphire) and control the quality itself. Such products will still be marketed under different brand-names. The only consumer solutions to be sold under ATI’s own brand-name are ALL-IN-WONDER multimedia graphics cards.

View: Full Story
News source: xBit Labs




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The first practical test of Fast TCP took place in November at a supercomputing conference. Researchers from Caltech, Stanford and CERN near Geneva in Switzerland, sent data 10,000 kilometres from Sunnyvale, California, to CERN at an average rate of 925 megabits per second. Ordinary TCP managed just 266 megabits per second on the same routes.

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#1 vetToxicfume on 05 Jun 2003 - 11:37
Totally uncalled for!
#2 Knight' on 05 Jun 2003 - 11:38
sorry, but that's a load of rubbish. I don't believe it.
#3 Khujo on 05 Jun 2003 - 11:40
i've always like buying built by ATi cards because i was assured of the quality of the product, if true i guess Visiontek is alright...
(2 replies) #4 Jerichohol on 05 Jun 2003 - 11:44
this is wrong, they were just winning the graphics war.

Oh well i suppose it makes a little sense
#4.1 Krome on 05 Jun 2003 - 12:17
say what...?!
#4.2 Jerichohol on 05 Jun 2003 - 13:49
well they prob will make more money from selling vpu's and outsourcing graphics card manufacturing.

It makes more sense from a business point of view not the consummer side
#5 OddFox on 05 Jun 2003 - 11:47
This sounds wildly suspicious if you ask me. ATI is totally reaming NVidia in the graphics card market (Drivers seem to always be the issue, however) and they decide all of a sudden to pull out the "Built by ATI" cards? There's no source cited, and it says "a web-site said today" which makes me wonder what site? I could just as well send an e-mail to Slashdot saying "some site said that some unidentified source from NVidia says they're not making and marketing their own cards anymore!"
#6 EnIgMa-PenGuIn on 05 Jun 2003 - 11:51
*sigh*[COLOR=red]bah humbuh.
that sux0r
(4 replies) #7 xStainDx on 05 Jun 2003 - 11:52
Technical Support from ATi Will turn Fee Based.

Oh the Main Source is Here
#7.1 Jerichohol on 05 Jun 2003 - 11:57
any other sources?
#7.2 xStainDx on 05 Jun 2003 - 12:06
#7.3 Jerichohol on 05 Jun 2003 - 13:48
heh
#7.4 Krankerz on 05 Jun 2003 - 15:12
Oh...a newsgroup...well then we can just forget all our worries!
(1 reply) #8 Doball on 05 Jun 2003 - 11:56
Just when I was going to buy an ATI Radeon 9500 Pro
#8.1 Solarix on 05 Jun 2003 - 23:45
i baought it (build-by one) had bad support in drivers at the time, but fine now
(3 replies) #9 wa22guy on 05 Jun 2003 - 11:57
Bad move by ATI. People trust stuff directly from them and this will cause confusion in the marketplace. When ATI is winning the war the way it is right now, why change a good thing? Bad move if this is true.
#9.1 Krome on 05 Jun 2003 - 12:29
winning? say what?...
#9.2 vetToxicfume on 05 Jun 2003 - 14:30
say ATI were kicking butt big time
#9.3 slang123 on 05 Jun 2003 - 23:22
LOL!! winning!!! hahaha. ATI are wannabe underdogs. ATI is to NVidea as AMD is to Intel and Mac is to PC.... a joke, a big joke
#10 ripgut on 05 Jun 2003 - 12:13
WTF I HOPE THIS DOESNT MAKE NVIDIA THE M$ OF VIDEO CARDS
#11 RobertH on 05 Jun 2003 - 12:16
Slightley releated - I found something interesting with an AIW purchase recentley because i bought a 'Sapphire' All-In-Wonder 9700pro and it was a sapphire package (logo etc) but it had a 'Built by ATI' sticker on the box. The card inside was pure ATI (no signs of the sapphire brand).

Im not sure if the move is a good or bad thing, but NVIDIA dont do this and they seem to manage - as long as ATI have a good selection of quality 3rd party's that wont cut corners (for instance Hurcules & Sapphire) then it should be fine.
#12 mAcOdIn on 05 Jun 2003 - 12:18
I think this could go either way. Most people I know actually don't own a built by ati card they have a sapphire, powercooler or whatever was cheapest for them.

And this is all nvidia does as well, so removing this division should lower ATI's overhead.
#13 Reincarnation on 05 Jun 2003 - 12:23
This makes total sense. They can focus on building better and faster GPUs without carrying all the risk and costs of manufacturing the boards. I suspect this will also mean that they will be able to accelerate their pace of R&D and pull further away from Nvidia.
(3 replies) #14 Mr. Black on 05 Jun 2003 - 12:27
I like NVidia cards, and have bought them since 98.
However, I think this story is bull.

There is no source, no confirmation, etc. and ATI is kicking NVIDIA's butt at the moment - so it makes no sense for them to do this. Shame on Neowin for reporting unverified rumors.
#14.1 xStainDx on 05 Jun 2003 - 12:31
I think we should blame the provider, not neowin.
#14.2 Krome on 05 Jun 2003 - 12:36
Dude... What proof do you have to claim that this is an unverified rumors which lead you to say "Shame on Neowin"?
#14.3 JaggedFlame on 05 Jun 2003 - 17:21
The post a couple places above on the main page?
#15 aem4162 on 05 Jun 2003 - 12:28
this bites icky squishy things!
#16 Reincarnation on 05 Jun 2003 - 12:36
Reading some of these comments you'd almost think this was being interpreted as news that there aren't going to be any more ATI-powered cards in the future. There will be. They just won't be manufactured by ATI.
#17 WishX on 05 Jun 2003 - 12:49
NOOOOOOOOOooooooooooo.... .... .. . . .

#18 Kombatant on 05 Jun 2003 - 13:39
Excuse me.. the story is a fake. Thank you

edit: for those of you who will ask me who do I know etc, look at my sig and posts in the neowin forums and you will understand
#19 OrangeSoul on 05 Jun 2003 - 13:43
http://www.digitimes.com/NewsShow/Article.asp?datePublish=2003/06/02&pages=04&seq=20

look, elsa seems to be first one to use the new strategy
#20 Truman on 05 Jun 2003 - 13:47
Hope not, my Radeon 9800 is being delivered tomorrow
#21 Dwarden on 05 Jun 2003 - 13:56
BBA cards were made (except FireGL and AIW serie) on 90-95% by Sapphire in CHine for last half year (maybe bit longer) ...

ATI never got such capacity for card manufacturing to fullfill whole BBA demand self ...

If you read that EHM EHM news carefully u notice "there will be special branding name" still ... just not named BBA ...

rumours rumours rumours ... seriously where is qualite journalist work? like call ATI press office and verify this ?
(1 reply) #22 zivan56 on 05 Jun 2003 - 13:58
They still need to make reference boards
#22.1 Stingray on 05 Jun 2003 - 15:34
Nvidia uses one of their partners (I think it´s MSI) to make the reference boards, so ATi will do the same, probably using Sapphire (which produces most of "Built by ATi" cards).
(2 replies) #23 GwaRGuITaR on 05 Jun 2003 - 14:23
I just can't win...

Bought a Voodoo 3 then Voodoo 5.... ooo! here comes nvidia... la la la *we're going to buy out this company and not support drivers anymore HAHA! go buy one of OUR cards*

So I go buy a Radeon 9000 Pro...

I give up... i'm gonna start making my own graphic boards dammit! hehe
#23.1 Krankerz on 05 Jun 2003 - 15:16
ATI isn't going out of business like the Voodoo cards did. I don't know where you read that. You're still going to be getting support from them.
#23.2 GwaRGuITaR on 05 Jun 2003 - 15:19
No I understand that much, but eventually I'm sure driver support will be haulted on older products, then I won't be able to buy a new ATI one, I'll have to look elsewhere.
#24 YaddaMe on 05 Jun 2003 - 15:11
I dont see how this is much of a problem..... we'll still see ATI cards, just not manufactured by ATI... ie. Tyan Tachyon Radeon 9700 Pro, Giga-Byte Radeon 9700 Pro. NVidia does the exact same thing.

As for the thought that this could be false.... wouldn't this be released as a PR by ATI asap for investor purposes? There no mention of this in their press area on their site yet, and I'd think it'd be there the moment the idea was set in stone.
(2 replies) #25 TC17 on 05 Jun 2003 - 15:18
This changes nothing. Either ATI produces their crappy driver bug ridden cards, or their OEM's do.

Even if it is true though, Sapphire has always produced the ATI cards anyways. ATI never built anything themself. All the oem cards produced by Sapphire are the ones ATI sells.

#25.1 FearMeAll on 05 Jun 2003 - 15:25
you truly are ignorant or you haven't used an ATi card since 2001.
#25.2 Kamuii on 05 Jun 2003 - 15:35
QUOTE (#25.0 by )
This changes nothing. Either ATI produces their crappy driver bug ridden cards, or their OEM's do.

Yeah, because you definitely know what you're talking about.
#26 WeeJames on 05 Jun 2003 - 15:25
Who cares.. you'll still be able to buy their gfx cards. Just cos it doesnt say "Built by ATI" on it aint gonna make me lose sleep. Ive bought plenty of GeForce cards and havent given two ****s about them being built by anyone else.
#27 supernova_00 on 05 Jun 2003 - 15:27
Winbeta.org says this story is fake!
#28 Stingray on 05 Jun 2003 - 15:35
This won´t make any difference IMO.

Nvidia uses one of their partners (I think it´s MSI) to make the reference boards, so ATi will do the same, probably using Sapphire (which produces most of "Built by ATi" cards)
#29 Beast_4thHM on 05 Jun 2003 - 15:35
Ya this is a BS story... in the last few months ATI promoted her "BUILD BY ATI"
#30 ceminess on 05 Jun 2003 - 15:43
this story is a fake. click on the link and it says it was from an unofficial source and then they have a link to ati's press release about this story.

QUOTE
ATI Technologies informed us that the company will continue selling its own premier quality graphics cards sold under “Built by ATI” brand-name. The company said that our yesterday’s statement from over this news-story was not correct.

#31 insurektion on 05 Jun 2003 - 15:48
winbeta says a lot of things why dont you go marry winbeta if you love it soo much :/ uh anyways i doubt its fake.
#32 darkmatter on 05 Jun 2003 - 15:56
if true, that sucks......I dont like buying the 3rd party makers, and rather by from ATI
#33 Qba73 on 05 Jun 2003 - 16:05
Story has been updated over a xbit labs, please correct the story on the main news board...ati will not stop selling its cards, just changing the distibution structure.

Quote:

The Saga Continues
by Anton Shilov
06/05/2003 | 07:11 AM

ATI Technologies informed us that the company will continue selling its own premier quality graphics cards sold under “Built by ATI” brand-name. The company said that our yesterday’s statement from over this news-story was not correct.

Markham, Ontario-based company said this morning that the company will continue to supply the whole range of its graphics cards, including the lower-end graphics cards, such as RADEON 9200-series as well as mainstream and higher-end solutions, namely RADEON 9500, RADEON 9600, RADEON 9700 and RADEON 9800-series as well as ALL-IN-WONDER and FIRE GL graphics cards.

ATI Technologies stated today that it has changed its distribution structure slightly to make selling through distributors more attractive to their add-in-board partners. Nothing else, including the support policy, has changed. ATI Technologies will continue selling its whole range of “Build by ATI” graphics cards to major retailers in North America and directly from their web site.

Note that Europe and the Asia-Pacific regions will continue to be served entirely by AIB partners. In fact, it is already sometimes hard to find “Built by ATI” in some European countries. According to ATI, the change will make their products more widely available and get them into the hands of customers faster.

We really are sorry for the misleading information. As you probably understand, this sometimes happens because we refer to unofficial sources

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