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Adobe Tests Anti-Piracy Technique

malebolgia   on 06 July 2003 - 02:40 · 103 comments & 7570 views

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Adobe Systems Inc. has begun testing online activation of its Photoshop 7.0 application in Australia as a way of stemming the illegal use of its software. If the pilot is successful, and so far it is, the developer plans to begin using software activation in the United States later this year or early next, beginning with Photoshop and then expanding to other apps.

Drew McManus, director of Adobe's anti-piracy efforts, says activation will require that customers who buy shrink-wrapped software--mainly consumers and small businesses--provide a serial number that's checked against its database, a process that takes 20 seconds or less. If the serial number is deemed legitimate, the encrypted application gets unlocked. To address privacy concerns, information on the activation server is kept separate from Adobe's product-registration and customer databases.

Larger businesses that sign enterprise contracts won't have to deal with the new process. That's because online activation can be an added burden in already complex IT environments, and because most companies don't intentionally misappropriate software anyway, says McManus. "Those companies want to be legal, but sometimes they've lost control of the situation or it's too hard to manage," he says. A future approach could involve helping IT departments use asset-management technology to better adhere to their Adobe license agreements.

News source: InformationWeek


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(2 replies) #1 Jaz on 06 Jul 2003 - 02:43
bring on the stream of "OMG i can't believe theyre doing this, i'm never gonna buy from adobe again"
#1.1 kuroneko on 06 Jul 2003 - 02:44
Didn't they use to say that about Windows?
#1.2 vetmalebolgia on 07 Jul 2003 - 21:18
Yes they did.
#2 kuroneko on 06 Jul 2003 - 02:43
This is going to be interesting.
#3 empty on 06 Jul 2003 - 02:57
Crap, why do companies keep making it harder to use illegal copies of their products How am i supposed to rip them off now!
#4 LonghornXP2006 on 06 Jul 2003 - 02:58
just another thing to crack
#5 LonghornXP2006 on 06 Jul 2003 - 02:59
i hope there is a corp version
#6 timbo3 on 06 Jul 2003 - 03:09
QUOTE
Larger businesses that sign enterprise contracts won't have to deal with the new process.


where's the VLK? Anyway - I have an education version - i'm a student and I dont sell anything anyway.
(5 replies) #7 razar on 06 Jul 2003 - 03:32
This has been tried before and failed. You would think they would come up with something better by now.
#7.1 JaggedFlame on 06 Jul 2003 - 04:58
Saying it "failed" depends on what they were out to achieve. Companies like Microsoft just wanted to defeat casual copying, and according to those standards they may well have succeeded.
#7.2 roadwarrior on 07 Jul 2003 - 00:43
Oh, sure they did, for about the amount of time it took people to find out about the corp version and find the keygen for it.
#7.3 JaggedFlame on 07 Jul 2003 - 00:49
You may have found out about the corp version. The majority of the home users I talk to today have no idea what the corp version is, let alone where to find it, how to burn it to CD, how to install it, where to find a key generator, and how to use it.
#7.4 roadwarrior on 07 Jul 2003 - 11:44
I guess that the people you know aren't like the average group of people that I know then. In every little group, there seems to be that ONE person who knows where to find things like this. Then again, I live in the state that the PiracyPolice claim has the highest piracy rate, so the averages around here might not be the same as where you live. The people you talk to may not know what the corp version is (at least not by name), but I'll bet if you asked them "do you know someone that could get a copy of Windows XP", they'd probably say yes.
#7.5 razar on 07 Jul 2003 - 18:04
I was not just talking about windows, a number fo smaller companies have tried this as well.
#8 ike on 06 Jul 2003 - 03:39
"Drew McManus, director of Adobe's anti-piracy efforts"

adobe has anti-piracy efforts? the worst things i've seen them do (on a general basis) is block certain CD keys from their updates (like photoshop 7.0.1 update)

it's easier to implement an activation system on something that isn't as critical to a computer's function as an OS. i think they'll be really successful with this, at least, once they patch up the corporate non-activation hole. that's how XP is being pirated still, the last time i checked...
(1 reply) #9 zerolimit on 06 Jul 2003 - 03:46
sorry to say pirates will always find a way to go arround it. Its hard to stop piracy unless u get the guys making the cracks/keygen untill then anything these guys or anyone else throws at them these so called "crackers" will crack it!! they are very smart as you can tell and wont be leaving any time soon.
#9.1 Dross on 06 Jul 2003 - 04:01
Exactly. There isn't anything they can really do unless they have some uber encrypted program that can't be removed, or hacked into.
(1 reply) #10 INFERNO2k on 06 Jul 2003 - 04:00
If it can be made, than it can be destroyed.

Sorry, you cant stop piracy of anything.
#10.1 soMexican on 06 Jul 2003 - 04:59
you tellim bratha
#11 empty on 06 Jul 2003 - 04:05
I hope Adobe realise their program will constantly jus be cracked n hacked n they release it on BT themselves :_
#12 JZolloXP on 06 Jul 2003 - 04:09
I'm sorry, but this really is a stupid move by Adobe, if they release a VLK edition (Volume Licensing) the piracy groups are just going to distribute that. They're only hurting their legitimate users!!!

BTW, does anyone know when Dark Matter is coming out?
#13 memNOC on 06 Jul 2003 - 04:13
whats the point of anti-piracy departaments? its going to be cracked and pirated despite all countermeasures and encryption you throw at them..

companies just have to live with the fact that their share of the market consists solely of people who buy software.. the other portion wont and never will buy the software, mostly because they cant (want to spend money on different things or simply dont have enough), so even if they are forced to do it, im pretty sure they'll resort to not having it... ever..

forcing crackers to buy software is like forcing a bum to pay for rent.. if he cant live in a hotel for free and get away with it, he'll live on the street, sooner than pay you for it..
#14 vettimdorr on 06 Jul 2003 - 04:16
How to bypass:

1) Modify HOSTS file or routing tables on router
2) Run dummy server
3) Install!

Simple as that (well, sorta). But it's still exploitable and will be exploited, it's just a matter of time...
(1 reply) #15 Jason Roberts on 06 Jul 2003 - 04:58
People will find cracked copies anyway. It's hard to keep people from cracking software. And anyway Adobe's software are ****ing expensive!
#15.1 NETknightX on 06 Jul 2003 - 05:15
Well, their software isn't for the average consumer, its for graphics and publishing professionals...
#16 divertom15 on 06 Jul 2003 - 05:43
QUOTE
Larger businesses that sign enterprise contracts won't have to deal with the new process. That's because online activation can be an added burden in already complex IT environments, and because most companies don't intentionally misappropriate software anyway, says McManus. "Those companies want to be legal, but sometimes they've lost control of the situation or it's too hard to manage," he says. A future approach could involve helping IT departments use asset-management technology to better adhere to their Adobe license agreements.
so what does that mean that means that some one at some company will leak the corp version. Then it will be just the same as windows xp were ppl ddn have to activate it when they downloaded the corp version this antipiracy tactic will go no were
(1 reply) #17 altezza on 06 Jul 2003 - 06:06
This might be the end of free Photoshop frenzy
#17.1 Spike101M69 on 06 Jul 2003 - 06:22
ummmm . . .nope it wont.
(5 replies) #18 kuroneko on 06 Jul 2003 - 06:31
I thought when Microsoft introduced this technique into Windows it helped a little with the pirated copies.
#18.1 JaggedFlame on 06 Jul 2003 - 14:58
It did. Most of the idiots think that anti-piracy means totally destroying piracy.
#18.2 Mr. Black on 06 Jul 2003 - 17:00
This isn't a Microsoft product. Microsoft introduced Windows Product Activation so people couldn't pirate Windows. WPA is not for other programs or apps...
#18.3 roadwarrior on 07 Jul 2003 - 00:47
QUOTE (#18.2)
WPA is not for other programs or apps...

Yes it is, they first started it with a service pack on Office 2000. Office XP has activation, as does the Digital Media Edition Plus! Pack.

#18.4 JaggedFlame on 07 Jul 2003 - 00:52
That's not the point. kuroneko's just making an analogy to show that anti-piracy isn't always a total failure.
#18.5 Paladin732 on 07 Jul 2003 - 16:25
thats MPA not WPA

MPA=microsoft product activation
wpa=windows product activation

sad that they call em different things, but they do
(2 replies) #19 DJ Prem on 06 Jul 2003 - 07:22
Screw MS, making life difficult for everyone else
#19.1 bangbang023 on 06 Jul 2003 - 09:23
why the hell are you even saying "screw MS?" they have nothing to do with this.
#19.2 DOGglee on 06 Jul 2003 - 12:36
lol.. because he has nothing else to say
(2 replies) #20 nic on 06 Jul 2003 - 08:46
To be fair:
1. I think educational versions of the photoshop software, and illegaly shared copies are good for Adobe. The bigger the user base, the better it is for them.

2. When it comes to buisnesses that use it, and are making money from their amazing software, Adobe deserves to see some doe from that. I mean, photoshop is freeken amazing! If you think its right to make bucks off what you produce in photoshop, and you don't let Adobe see any of that....
you're just wrong.
#20.1 empty on 06 Jul 2003 - 19:20
How on earth is it better for them?! The bigger the userbase of illegal customers who wont contribute to the company in any sense whatsoever. RIGHT-ON!
#20.2 roadwarrior on 07 Jul 2003 - 00:48
It's better for them because when all of those students and home users go to work, what are they going to request that their companies buy? Right, the same thing that they have already learned to use.
#21 Knight' on 06 Jul 2003 - 10:10
Norton Antivirus and now Abobe Photoshop ..... I guess we are all "paying" for the fact that so many people are using Warez....
(1 reply) #22 L3onheart on 06 Jul 2003 - 10:59
Norton antivirus? What's up with it? I'm using it perfectly fine!

And about photoshop, well, just another couple of steps to do before having it fully functional.
#22.1 Knight' on 06 Jul 2003 - 11:17
NAV2004 will have activation similar to XP....
(1 reply) #23 Jason on 06 Jul 2003 - 11:34
I want to see every program need activation, everyone should buy the software they use, can't afford it then don't use it.
#23.1 aleni on 06 Jul 2003 - 11:48
comeon d00d. i better buy a new notebook and use GIMP than buying photoshop that costs my bones
(6 replies) #24 Chicane-UK on 06 Jul 2003 - 11:43
If Photoshop didn't cost so fricken much, then I am sure a lot more people would buy it. I certainly would.

Its a wonderful application and I love it to bits.. but theres no way in hell I can afford the prices which can only be described as extortionate.

*edit*

Just checked the UK Amazon price for Photoshop... £585!!!!

http://www.amazon.co.uk/exec/obidos/ASIN/B000063JZ0/ref=sr_aps_software_1_1/202-2458943-4891867
#24.1 Jason on 06 Jul 2003 - 11:45
Its not designed for home users in mind.
#24.2 Chicane-UK on 06 Jul 2003 - 11:47
So because you are a home user, that means you can't/won't use the advanced features?

I could understand you saying the same about SQL Server perhaps, but Photoshop is a graphics manipulation tool. And besides, does a product being classed as a business application mean that it automatically has to have a huge price tag?

*sigh*
#24.3 Jason on 06 Jul 2003 - 11:50
Unfortunatly yes, business apps always have a high price, as long as companies pay this price they will continue to charge it.
#24.4 JaggedFlame on 06 Jul 2003 - 14:59
You can get Paint Shop Pro for $99 or less, and it's pretty similar to Photoshop. Have you tried it?
#24.5 Hatez on 06 Jul 2003 - 15:55
Photoshop Elements is for home users, try that
#24.6 Jon on 06 Jul 2003 - 16:15
QUOTE
but Photoshop is a graphics manipulation tool


Yes, a professional tool.

Hence the price tag, deal with it!
#25 CoLdFuSi0n on 06 Jul 2003 - 12:52
it'll be cracked end of story
(1 reply) #26 ricknl on 06 Jul 2003 - 13:20
It's true that it will be cracked but I believe that it will stop some not-very-experienced computer users. It will help shrink the number of pirated copies of Photoshop, say, by 10%. It will still be better than nothing. But still, majority of these users will either use older versions of Photoshop or they will not use the application at all. Very few of them would pay GBP595.99. I can't see any plus for Adobe.

Last edited by 22812 on 06 Jul 2003 - 13:29
#26.1 Mongrel on 06 Jul 2003 - 17:02
Not-very-experienced computer users aren't likely to make money off it anyway - the problem is this is one area where piracy is GOOD for an app. I'm THE graphics person for my company, and I'm totally self-taught. Not in a million years would I have PAID for Photoshop or Illustrator to 'dink' with at home, and hence without pirating it I NEVER would have learned it, and never would have had a graphics job created for me.

But I did pirate, I did learn, and the company bought two Adobe packages at a grand-and-a-half each (one for Mac one for PC) and Adobe got their money! Not to mention I've upgraded twice.

I say, let your average just-wanna-have-it pirate HAVE it, and don't get your panties in a knot unless they start making money off it. Most professionals have no problem with that. This is really hurting the real hopefuls out there.
#27 StuRReaL on 06 Jul 2003 - 13:29
as a student i need this sort of software and to do my assignments i need a copy of PS7 and i'm not gonna spend all day and all night in university using there copy of PS and education releases are WELL expensive still, a part from the education version of Maya5 £6000's worth of software for £333 SWEET

If Adobe made it cost say £120 for us mortal users then that would be great, and i would buy it no problem, they can continue to charge companies the same amount tho as they can afford it looks i'll be staying with PS7 then ah well
#28 xpablo on 06 Jul 2003 - 15:30
There will be Corp versions on IRC and P2P within days of it's release if not even before it's release.

Just Like Windows XP Corporate Ed.
#29 Jason on 06 Jul 2003 - 15:43
I see no argument at all here, Adobe make it so can do with their software what ever they want.

If you want the program buy it, just like if you want an expessive car buy it, you wouldn't expect that for free would you ?

I don't get the mentality of many computer users, they think they have a right to get a copy of a companies program, well no pay up if you want a copy.
#30 Jaz on 06 Jul 2003 - 15:44
what about photoshop elements
(6 replies) #31 antareus on 06 Jul 2003 - 15:48
Cue complaints from every 12-year-old who thinks he deserves this program and then tries to rationalize it by saying "well it costs too much." If you use Photoshop seriously you know that what they charge is cheap. You can make it ALL back after one decent website development job. Plus, on eBay, you can purchase a legit copy of the program for around $400. If you aren't making money off of it then you don't really need to use it. If you just want to 'learn' it then they have demo versions available.

Bottom line is we have Photoshop newbies thinking they need this program when Paint Shop Pro would suit them and their budget better 95% of the time. And they STILL have the audacity to cry in public when Adobe tries to protect their intellectual property.

Grow up.
#31.1 Jason on 06 Jul 2003 - 15:56
Well said, 1 that thinks like I do.
#31.2 HeXuM on 06 Jul 2003 - 17:53
Very well said
#31.3 TC17 on 06 Jul 2003 - 19:34
While I don't use Photoshop, I have tried it. And it is one of the most overpriced pieces of crap I have come across... far worse than Windows even. There is no way its worth what they charge, and they are a perfect example of why piracy exists today. They are also a perfect example of a company ripping people off.

They are also fools if they think this method will stop warez versions. They will just makes hacks for every version that comes out, that will require no activiation.

Personally I like Paintshop Pro better. Its more user friendly, and much cheaper.
#31.4 Jason on 06 Jul 2003 - 22:24
Your last sentence says it all why you do not like Photoshop its because you do not know how to use it and its not as easy to get in to as PSP.

Photoshop is a very powerful program and well worth the money to the people that need it for their jobs.

Not every program made is targeted at users with minimal knowledge or home users.
#31.5 antareus on 06 Jul 2003 - 22:28
I should further add that one thing they can never stop in demo versions is screen caps. Thats how I learned it when I was young. I plan on purchasing Photoshop soon, I miss it.
#31.6 gameguy on 07 Jul 2003 - 14:28
tc17: i suppose you think you shouldn't have to pay for broadband internet as well
(5 replies) #32 Da22in on 06 Jul 2003 - 18:09
Great, something else to crack! There is ALWAYS someone a little smarter that's gonna figure it out. This time is no exception.

And yes, we have every right to someone else's software without paying for it! As long as I'm not pumping out work and getting paid for it, it's not illegal! Distribution of said software is illegal.

YOU grow up.
#32.1 Jason on 06 Jul 2003 - 18:59
You have no right what so ever to use somones elses software with out paying for it.

I would like to see your answer hold up in a court.
#32.2 antareus on 07 Jul 2003 - 02:38
Masterful description of the "gimme gimme" attitude that pervades society.
#32.3 Heathclif on 07 Jul 2003 - 02:44
Uhhh....no, posession of the software without a legal license is illegal. Period.

Geez...

So, by your logic, there's absulutely nothing wrong with me stealing your car (I'm too poor, I can only afford a bike) and going joyriding in it, as long as I don't use it to go somewhere I really need to go.

What a set of ethics!

As was pointed out...want Photoshop? Pay for it, then use it to earn back your investment. Want to learn it without paying for it? Use the demo version. Or. if you qualify, buy the educational version, and consider it a cost of your education, just like textbooks and tuition. Want a cheap introduction that's fully functional? Buy PhotoShop Elements. Think Adobe's full of crap and an evil corporation? Buy Corel Draw (PhotoPaint) or one of the cheaper solutions.

Want it but can't afford it? Tough #$%&. Welcome to the real world. Applies to a whole lot more than PhotoShop too.

</rant>

Heathclif
#32.4 GamerZ on 07 Jul 2003 - 02:55
well said
#32.5 jarsworldcom on 07 Jul 2003 - 06:14
If I steal a sports cars or a xbox and don't profit from it, does that make it ok?

Stealing is stealing no matter who you are or what the product is.
#33 BTallack on 06 Jul 2003 - 19:23
The only people this will stop, is the people that buy a copy and give it to all their friends. With a corp version available, it will be circulated around the Internet just like Windows XP.
(1 reply) #34 graeme_7799 on 06 Jul 2003 - 19:26
Piracy is inevitable, the companies can't win. I heard about dvds being self-destructive. There will be a way to bypass this when they come out. Software has layers. The "encryption" layer can simply be cracked. Companies and Music industries have really gotten themselves into a mess. Online activation is silly. So are serial numbers. If I were part of that, I would say install it individually, which would take forever, cost millions ANYWAYS and be invading people's privacy.

FACE IT PEOPLE!!! Its just like the saying, whatever comes up must come down. In this case, anything that is made, CAN be cracked or bypassed.

To the many companies getting **cked by piracy, you are all pathetic. Shape up, come up with new ways of protecting your stuff or else you will just dig your grave deeper. Microsoft especially, they have TOOONNNNS of money to spare, and look at them!!! IDIOTS!!! I even work for Microsoft privately and I'm proud to say that they have messed up indeed.
#34.1 JBElemental on 08 Jul 2003 - 01:53
QUOTE
heard about dvds being self-destructive. There will be a way to bypass this when they come out.


If you knew anything about the self destructive dvds you would know that thats not true, the dvd will acctually ruin itself after its taken out of its air tight wrapper by a system simialar to rust, making it impossible to crack, it has nothing to do with software.
(1 reply) #35 Valkyre on 06 Jul 2003 - 20:12
I plan on buying Photoshop 8 the second it comes out. Yep.
#35.1 vetmalebolgia on 06 Jul 2003 - 22:00
Same here
#36 mbg on 06 Jul 2003 - 21:14
Hehe...well, once this activation stuff becomes a nontrivial thing, I would expect it to be an OS service that any app can use. One more reason for developers to build software for Windows...
#37 wtmcgee on 06 Jul 2003 - 21:55
as long as it's not too intrusive, go for it.
(2 replies) #38 [XS] on 06 Jul 2003 - 22:00
hey, looks like the warez scene is here to stay... deal with it
#38.1 antareus on 06 Jul 2003 - 22:29
How about we take what you do for a living and say "deal with it."

Warez is inherently selfish.
#38.2 JBElemental on 08 Jul 2003 - 01:55
QUOTE
How about we take what you do for a living and say "deal with it."


This happens all the time, its called shoplifting, its not a good thing but it'll never stop.
(2 replies) #39 antsy on 06 Jul 2003 - 22:20
ont they realise its only home users who rip them off, people who would never actually buy it
#39.1 Jason on 06 Jul 2003 - 22:26
What and Adobe will be happy with that, I very much doubt it.

The one thing I hate about the I.T industry is the many people that think they have a right to use a program without paying for it.