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Hi-Tech Babble Baffles Many

Spyder   on 08 July 2003 - 16:49 · 77 comments & 5978 views

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Thanks nuggetman. I know our neowinians would've passed this test with flying colours. Make sure to try it out at the link below to prove me right. :)

Most people are confused and flummoxed by the jargon used to describe new technology, says a survey. Terms such as MP3 and Bluetooth are only understood by a small number of people, a report by a consumer research group found. The findings are bad news for the industry, as it suggests that the baffling terms are putting people off buying the latest gadget.

"The technology industry must simplify its vocabulary so that consumers around the world can better understand the benefits technology can bring to their lives," said Patrick Moorhead, chairman of AMD's Global Consumer Advisory Board, which commissioned the study. More than 1,500 people in the US, UK, China and Japan took part in the survey, which looked at how far consumers understood jargon used to described new gadgets. The results showed that people were perplexed by many of the terms routinely bandied around by technology firms.

Read more for the full story..

View: Take the Quiz!
News source: BBC News


Megahertz Demystified

Just 3% of those surveyed got a perfect score on a quiz, which included terms such as MP3 - a digital audio file - and Bluetooth - a short-range technology which uses radio waves instead of wires. Even the word megahertz, commonly used in advertisements for home computers, mystified many.

Only slightly more than half correctly identified the definition of megahertz - a measurement of frequency which can be used to measure how many times a part of the processor, called the clock, ticks every millionth of a second.

Even people who knew about technology where baffled by some words. Only a third knew what a DVR was. DVR stands for digital video recorder - a gadget that records shows on a hard drive instead of video tape and usually allows you to pause live TV.

Simple Things

The survey makes gloomy reading for an industry which is counting on consumers snapping up new gadgets. It showed that many people are delaying buying products such as digital cameras because it is all seen as too complex and difficult to understand.

Instead nearly two-third said they "wish to have things work and not spend time setting up."

"The hi-tech industry is spending more than $10 billion a year in the US alone advertising the speeds and feeds of the products," said Mr Moorhead, "but the industry is not getting the full value of their advertising dollars."

The study did offer are some signs of hope for the technology industry. It suggested that people who already have home computers were likely to buy most gadgets such as DVD players.

The survey was commissioned by a research group set by chip maker AMD.

Post a comment · Send to friend Comments · There are 77 additional comments
#1 jono3000 on 08 Jul 2003 - 16:53
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?

lol
#2 IGuaNAdoN on 08 Jul 2003 - 16:58
same here...
#3 thekid7590 on 08 Jul 2003 - 16:59
7 out of 7 what now
#4 Greenmuncher on 08 Jul 2003 - 17:05
yay 7 out of 7... lol
#5 Bubbo on 08 Jul 2003 - 17:10
that was easy, i got 7/7 as well
#6 Dessimat0r on 08 Jul 2003 - 17:16
7/7, of course...
#7 Add Reply on 08 Jul 2003 - 17:16
I got 7/7 right.
#8 threetonesun on 08 Jul 2003 - 17:18
7/7 ... but yeah, ask most normal people how much memory their computer has and expect answers like "Uh ... 20 gigs?"
#9 hobsgrg on 08 Jul 2003 - 17:18
7 out of 7 here too
#10 kotsonis on 08 Jul 2003 - 17:19
7 out of 7, this reminds me of the driver's test in Massachusetts asking what the seat-belt is used for (answer C: To safely hold the groceries in the seat). Actually, how do we enter the sexiest geek contest ????
(1 reply) #11 DigitalFreedom on 08 Jul 2003 - 17:22
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?

, where the contest!!!!
#11.1 AshMan on 08 Jul 2003 - 20:22
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?



I can't find the link.
#12 Gambitus on 08 Jul 2003 - 17:32
7/7 here too
#13 Vimic on 08 Jul 2003 - 17:34
yeah, 7 outta 7 here too. I have gotta get in on that contest........ I wonder if they give out pop to the winners. WIN A LIFETIME SUPPLY OF A POP OF YOUR CHOOSING!!!!
#14 mopper on 08 Jul 2003 - 17:35
7 out 7 w00t!: wow like that was some quiz, hmm, i know this is a tech quiz, now for the bluetooth question do i choose the obvious tech related one or the silly dental technique or pirate one???? no wonder consumers will confuse windowsos.com with microsoft.com
#15 BTallack on 08 Jul 2003 - 17:35
7 out of 7. Those questions aren't even difficult. Try the MCSE exams online, those are a bit more challenging.
#16 X@vier on 08 Jul 2003 - 17:39
7/7 here nice!!! . They need to simplify mp3 to just 3
#17 brn2prgrm on 08 Jul 2003 - 17:45
Bah, easy as pie, 7 out of 7 here.
(3 replies) #18 JaggedFlame on 08 Jul 2003 - 17:46
I always wondered why they never renamed Bluetooth. What the hell does that mean?
#18.1 aeons on 08 Jul 2003 - 18:00
I think Bluetooth was a Viking king the united all the tribes. So I guess the bluetooth standard is uniting all the devices without cords
#18.2 quanta on 08 Jul 2003 - 18:29
Yup, Bluetooth was a Danish king. Ericsson first proposed the Bluetooth standard. Ericsson is based in Denmark.

Although I'd really be worried if someone got the Bluetooth question wrong. If they got it wrong, not only would said person not know his/her computer jargon, they definitely aren't too bright in history either (18th century pirate??)
#18.3 carpediem on 08 Jul 2003 - 18:52
QUOTE (#18.2)
Yup, Bluetooth was a Danish king. Ericsson first proposed the Bluetooth standard. Ericsson is based in Denmark.

Although I'd really be worried if someone got the Bluetooth question wrong. If they got it wrong, not only would said person not know his/her computer jargon, they definitely aren't too bright in history either (18th century pirate??)

Ericsson is based in Sweden, it's a swedish company. The name BT came up during a brainstorm meeting when someone just said it. They thought it sounded cool and therefore adopted the name.

It has no deeper meaning really
#19 JaggedFlame on 08 Jul 2003 - 17:47
QUOTE
What is a peer-to-peer network?

C: A database of everyone who is a member of the House of Lords


w00t lol
#20 dmbandfan22 on 08 Jul 2003 - 17:58
I guess I'm part of that minority that understands computer jargon...7/7
#21 dougkinzinger on 08 Jul 2003 - 18:01
easy....passed the whole dumb thing....screw the average user/consumer!!
#22 Mr. Black on 08 Jul 2003 - 18:07
People need to ask if they don't know, buy a book, etc. rather than being totally dumb and stupid as they usually are...
#23 TwiztedCam on 08 Jul 2003 - 18:08
I don't know how I did it, I musta pulled my head outta my ass or something to win this, but I won. Hoorah!

Btw, I got 7 out of 7.
#24 Banjo on 08 Jul 2003 - 18:10
7/7, Easy.
#25 Tobbe on 08 Jul 2003 - 18:12
QUOTE
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?


WHERE WHERE WHERE?!
#26 Savarize on 08 Jul 2003 - 18:13
that was easy (7/7)
(1 reply) #27 Thekk on 08 Jul 2003 - 18:22
QUOTE
Only slightly more than half correctly identified the definition of megahertz - a measurement of frequency which can be used to measure how many times a part of the processor, called the clock, ticks every millionth of a second.


This is not even correct! If your computer has a CPU of 1 MHz, the makes one tick per milionth of a second, however, if you have a CPU of 2 Mhz, it doesn't make one tick every 2 millonths of a second, but every half millionth of a second.
#27.1 Tobbe on 08 Jul 2003 - 18:33
They say:
"How many times it ticks every millionth of a second."
#28 mAcOdIn on 08 Jul 2003 - 18:31
I hope those weren't the actual questions because those were giveaways.

Who would actually think that Bluetooth is a pirate, when the quiz is about technology.

If people fail that test it's not because the terms are to difficult it's because they're stupid.
#29 nspeds on 08 Jul 2003 - 18:38
7/7 here...

I bet at least one of you are lying and prob got one wrong and are too embarresed to show it=D. And another two of you probably didn't take the test but are just saying "7/7" for the heck of it.
#30 Rockett15 on 08 Jul 2003 - 18:38
7/7 also ..that was too easy
#31 extreme_madness on 08 Jul 2003 - 18:45
anyone emailed the BBC to tell them how lame their quiz was?? didnt even have to think about the answers.. 7/7, too easy
#32 Demogorgon on 08 Jul 2003 - 18:46
7/7 ... and again...too easy.
#33 lawtai on 08 Jul 2003 - 18:46
heh, I got 7/7
#34 HPMCommander on 08 Jul 2003 - 18:49
wow... 7/7... remember people... the average person is pretty damn dumb.
#35 Goalie_CA on 08 Jul 2003 - 18:58
Hmm, i only got 7 right. Next time i'll be geekier and add questions.
#36 123_kid on 08 Jul 2003 - 19:01
I got 1/7...just kidding, I got 7/7.
#37 Jackalo on 08 Jul 2003 - 19:03
7 out of 7 correct.
#38 mrdan1286 on 08 Jul 2003 - 19:08
7/7
#39 vetvoidunknown on 08 Jul 2003 - 19:11
whoo hoo! 100% WAY TO EASY!
#40 Lingwo on 08 Jul 2003 - 19:25
7/7 not excactly hard but i bet if half of us wasn't interested in this kinda thing we'd all do pretty bad too

Last edited by 26705 on 08 Jul 2003 - 19:30
#41 linked on 08 Jul 2003 - 19:45
7/7. The only one that stumped me was the DVR one, because I use my TV for TV, my computer for computer, and so I know nothing about that. But I still was able to get it just based on common knowledge.
#42 eye_see_you on 08 Jul 2003 - 19:47
7/7 man I guess I need a life .... lol
#43 dingstje on 08 Jul 2003 - 19:47
7/7 here... you don't need a life if you have 7/7, it was just tooooo easy
#44 lardboy on 08 Jul 2003 - 19:58
Well seeing as everybody else is doing it.

7/7 here as well.

Of course the only difference is I know I'm the sexiest geek alive
#45 GEKREUZIGT on 08 Jul 2003 - 19:59
I'm joining the 7/7 club now
#46 AshMan on 08 Jul 2003 - 20:19
Bluetooth: An infamous pirate who terrorised the Caribbean in the 18th Century!
LOL
#47 Ki||er on 08 Jul 2003 - 20:20
Same here, 7/7
#48 Monkeh on 08 Jul 2003 - 20:28
lol, easier than a grade 1 math exam... if there were such things
#49 nadesco1081 on 08 Jul 2003 - 20:31
7/7 easy


and if people dont understand these terms then why dont they look them up on the internet? the internet, its not just for p0rn ya know
#50 Laffer USA on 08 Jul 2003 - 20:41
I unfortunitely got all 7 correct. I are ashamed.
#51 synopsis on 08 Jul 2003 - 21:00
Wow that was quite easy, but where do I enter the competition?
#52 Destian on 08 Jul 2003 - 21:16
Is every single Neowinian going to post letting us know his/her score? I can't imagine anyone getting any of the questions. Context alone gives the answer for most of them.
#53 eXplosive on 08 Jul 2003 - 21:17
100% for me
(2 replies) #54 DragonSoull on 08 Jul 2003 - 21:23
6/7 I brought shame on this house, now I have to commit ritual suicide to restore my honor…
#54.1 BTallack on 08 Jul 2003 - 23:17
If you haven't already killed yourself, what question did you get wrong?
#54.2 sunlocke814 on 09 Jul 2003 - 03:01
wonder if it means walk on a grenade in counterstike...
#55 Filicide on 08 Jul 2003 - 21:37
7/7
#56 aem4162 on 08 Jul 2003 - 22:25
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?

Not necessarily interested in entering the contest, but I'd LOVE to be the judge!!
#57 fiBer on 08 Jul 2003 - 22:58
Yay! 7 out of 7
#58 akuma-x on 08 Jul 2003 - 23:20
LOL I got 7 out of 7 (no shock).
I had my little sister take it and she knows nothing about computers, she got 7 out of 7 as well.
(1 reply) #59 jive on 09 Jul 2003 - 02:30
0/7...consider yourselves pwned.
#59.1 JaggedFlame on 09 Jul 2003 - 02:34
rofl
#60 Cyberphobia on 09 Jul 2003 - 02:46
0/7 too

my brother made me do it!
#61 Klassik on 09 Jul 2003 - 02:58
You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?
#62 sunlocke814 on 09 Jul 2003 - 03:00
7/7 good thing they didn't poll neowin, they woulda thought all people just as smart
#63 xpablo on 09 Jul 2003 - 03:48
7 out of 7 correct.

Where's my Diploma ?

#64 divertom15 on 09 Jul 2003 - 03:51
the answers were dead givaways now an msce... thats just
#65 insurektion on 09 Jul 2003 - 04:08
whoopdy doo 7/7
#66 cappuchok on 09 Jul 2003 - 06:19
7 out of 7. Surprise surprise.
#67 dj_alex_m on 09 Jul 2003 - 07:41
7/7 - that was a fun 10 seconds!
#68 badall on 09 Jul 2003 - 10:36
i got:

QUOTE

You got 7 right!
Have you thought about entering the competition to find the sexiest geek alive?
#69 Huy on 09 Jul 2003 - 11:01
7/7

lol this is mad... we have a good track record neowin!!

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