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LA Times: Apple, Pepsi partner for iTunes promo?

malebolgia   on 16 October 2003 - 16:27 · 5 comments & 1111 views

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Writing for the Los Angeles Times, Jeff Leeds and Terril Yue Jones indicate that Apple and PepsiCo Inc. are poised to unveil a promotional deal that rewards Pepsi buyers with free songs from Apple's iTunes Music Store. The report comes on the same day that Apple is expected to unveil the Windows version of its iTunes software. Apple CEO Steve Jobs is expected to make a presentation scheduled for 10AM Pacific Time at the Moscone West facility of San Francisco, Calif.'s Moscone Center. The LA Times couldn't reach representatives of either company for comment, but reported that sources indicate that Pepsi will "craft a multimillion-dollar ad campaign around the music store." The report suggests that consumers will be able to find codes in Pepsi's packaging that they will be able to redeem online for free downloads through the iTunes Music Store.

The iTunes Music Store was first unveiled in late April. The service provides users -- up until now Macintosh users, specifically -- with the ability to purchase and download commercially available music for $0.99 a song, or, in many cases, $9.99 for an entire album. Encoded using Dolby Advanced Audio Codec (AAC) and encrypted with Digital Rights Management (DRM) protection, the songs can be played on up to three Macs, burned to CD or synchronized to one of Apple's own iPod MP3 players. Yesterday Apple reported a $44 million profit for its fourth quarter, on revenues of more than $1.7 billion. The company cited the best quarterly sales of its iPod player to date -- 336,000 units were sold during the quarter. Apple CFO Fred Anderson deferred questions from analysts about the performance of the iTunes Music Store to today's special event -- he indicated he didn't want to take away from Steve Jobs' presentation to invitees.

News source: MacCentral


But the firm added that "significant barriers exist" which may prevent reliable exploitation outside controlled lab conditions.

ISS said that Microsoft has not yet released a patch for the vulnerability, and urged network administrators to assess external exposure to vulnerabilities associated with Microsoft services running on ports 135, 137, 138, 139, 445 and 593 on both the network perimeter and VPN connections.

Speaking at Microsoft's Partner Summit in New Orleans last week, chief executive Steve Ballmer criticised security researchers and their methods of disclosing vulnerabilities early.

"These are people who discover vulnerabilities, and it's part of their job to go public with them," he said.

"What we have done over the last six months is intersect with them to make sure disclosure is done in a more responsible way. I wish these people would just be quiet, but that's not going to happen."

ISS countered that it had speeded up disclosure of the vulnerability because tools are in circulation to demonstrate the DoS condition.

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#1 me101 on 16 Oct 2003 - 16:36
yea saw this over on maccentral, just 30 minutes or so until the 10am/1pm EST SF event...
#2 uiop on 16 Oct 2003 - 16:56
It's about time Apple makes itself a household name again. I think this is a great promotional idea!!
#3 computerchan on 16 Oct 2003 - 17:06
yea see when will we have the Pepsi in apple favour
#4 tangoman444 on 16 Oct 2003 - 17:09
itunes for windows better not end up like quicktime for windows....
#5 AfmomasTER on 17 Oct 2003 - 03:02
it kind of did

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