Yahoo on Monday launched new antispam tools for its Web-based e-mail service as part of an ongoing effort to curb the Internet's most reviled by-product.
The Web portal said that as a way to protect their personal Yahoo Mail address from spammers, subscription e-mail customers will be able to set up dummy e-mail addresses for use when entering personal information at Web sites.
For example, if a subscriber wants to register for a book club, he or she can do so using a different Yahoo e-mail address, such as user-bookclub@yahoo.com. Any message sent to the fake address is sent to the user's primary e-mail account, but if the user notices lots of spam, Web parlance for unsolicited bulk e-mail, he or she can delete the address.
Yahoo also said it will offer an improved spam guard for its subscription e-mail service. Yahoo Mail Plus costs $29.99 a year for more features and more e-mail storage than its free version. The company launched an antispam resource center for all of its e-mail customers.
News source: News.com
The Web portal said that as a way to protect their personal Yahoo Mail address from spammers, subscription e-mail customers will be able to set up dummy e-mail addresses for use when entering personal information at Web sites.
For example, if a subscriber wants to register for a book club, he or she can do so using a different Yahoo e-mail address, such as user-bookclub@yahoo.com. Any message sent to the fake address is sent to the user's primary e-mail account, but if the user notices lots of spam, Web parlance for unsolicited bulk e-mail, he or she can delete the address.
Yahoo also said it will offer an improved spam guard for its subscription e-mail service. Yahoo Mail Plus costs $29.99 a year for more features and more e-mail storage than its free version. The company launched an antispam resource center for all of its e-mail customers.
In the trademark case, the owner of the name "Bourse des vols" (Market for Flights), an Internet travel agent, wanted Google to stop allowing competitors to include "Bourse des vols" as a term that would generate an advertisement and link to their own site that Internet searchers could click on.
Google had refused, arguing its French arm was not responsible, that the term bourse des vols was not protected by a valid trademark and that the issue was technological and could not be resolved.
But the court found for the plaintiff on all three issues, said Fabrice Dariot, who owns the trademark to "Bourse des Vols" and sued Google. Dariot said that while the fine was small, the decision could be important.
"It was as though the Internet and the real world were two different worlds, but this ruling shows that there is only one world," he said in an interview. "It shows that the Internet will have to respect intellectual property rights."
The result of the decision would be that any time the term "Bourse des Vols" was typed in, only ads for that specific site could be posted with the search results, Dariot said.

I've been using Sneakemail since the time when it was a completely free service, and still cough up 24 bucks (usd) a year to protect my inbox. Problem is, their randomly generated email addies are hard to remember, but they're highly effective. Someone sends you spam, you email back and tell them how you know they sold you out. (It doesn't do anything other than give the satisfaction of knowing you chewed their asses for doing it of course).
Let's hope that the other email providers take note. This should be common practice.
Yahoo said they would redo their webmail for the beginning of next month . From what i have headr there'll be the exclusivity tool used by Hotmail
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