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Microsoft and Google: Partners or rivals?

malebolgia   on 31 October 2003 - 16:43 · 41 comments & 3703 views

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Wall Street is not the only one wooing Google. Microsoft is as well.

Google, the high-flying Web search company, recently began holding meetings with bankers in preparation for its highly anticipated initial public offering. At the same time, it was still engaged in meetings of another kind: exploring a partnership or even a merger with Microsoft. According to company executives and others briefed on the discussions, Microsoft--desperate to capture a slice of the popular and ad-generating search business--approached Google within the last two months to discuss options, including the possibility of a takeover.

While the overture appears to have gained little traction--Google indicated that it preferred the initial offering route, the executives said--it demonstrates the enormous importance that Google represents as both a competitive threat to Microsoft and as Silicon Valley's latest hope for a new financial boom. Though seemingly spurned, Microsoft may still be interested in pursuing Google at a later date, according to an executive briefed on the discussions. Both Google and Microsoft executives refused to comment.

News source: C|Net News.com

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#1 vetbangbang023 on 31 Oct 2003 - 18:21
You know, even if they do purchase it, they may just leave it alone and place like one banner ad on the main site. Microsoft isn't stupid. They know why people go to google. Simple, few ads, and great results. They wouldn't change that winnning equation.

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