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Apple G5 ads banned from British televisions

Daniel Fleshbourne   on 11 November 2003 - 10:35 · 57 comments & 3704 views

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THE INDEPENDENT TELEVISION Commission decided that the advertising was misleading "because the main claim was based on the results of limited tests" in which, it said the specification of the computers used was configured to give Apple the best results. The ban followed complaints from eight viewers.

The ITC says its IT expert found that, at best "the G5 was generally as fast as the best Intel-based workstations currently available." The ITC therefore decided that there was "insufficient evidence" to support the claim "world's fastest, most powerful personal computer".

The watchdog also said it "shared one viewer's doubt" that the claim could be substantiated at all because, "computers were constantly being updated and had many different applications and benchmarks". It judged that the advertising was misleading and required that it should not be re-shown in its current form.

News source: The Inq


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Post a comment · Send to friend Comments · There are 57 additional comments
(2 replies) #1 YaZoR on 11 Nov 2003 - 10:41
HAHA

OWNED! by 8 brits! LMAO
#1.1 coolchan on 11 Nov 2003 - 14:09
Yeah, definitely owned! LOL
#1.2 rogerroger on 11 Nov 2003 - 19:15
if 8 people are a majority, there must be what, about 10 or 12 people who actually watch TV over there! LOL.

On the other hand, if we get 8 people to say some show stinks, you think they will ban that too! They'd have to, otherwise, double standards!

(2 replies) #2 stew on 11 Nov 2003 - 10:52
Bloody hell, it is the fastest personal computer because of teh unified architecture fo teh Macs... so yeah in a direct benchmarking comparison it is on a par with the leading Intl's and AMDs, however when you get down to using the G5 its a fast piece of kit!
#2.1 Davey on 11 Nov 2003 - 11:55
But its not the fastest.

So therefore it cannot claim it is.
#2.2 superfula on 11 Nov 2003 - 21:46
Of course it is. The key words here are "personal computer". Apple has never said it is the fastest computer, which it isn't. But it is the fastest personal computer
(1 reply) #3 Wrath Delivery on 11 Nov 2003 - 10:55
So whats new? Companies blatantly lie or mislead in adverts all the time ;-)

Just look at duracell: "Lasts up to six times longer" than zinc carbon maybe... Who the hell makes zinc carbon cells anyway? LOL And that campaign is still going strong.
#3.1 Aragorn on 11 Nov 2003 - 14:58
Exactly. They never last no 6 times longer. 6 MINUTES maybe...
#4 andrewfee on 11 Nov 2003 - 11:02
I had a feeling that it would get banned because of that. If you ask me, it was a crap advert anyway.

I would love to have a g5 though...
(8 replies) #5 Yazoo on 11 Nov 2003 - 11:08
Britain has become so paranoid, I bet those 8 were die hard Mac haters as well
#5.1 ClintEastman on 11 Nov 2003 - 12:01
Paranoid?
#5.2 Jon on 11 Nov 2003 - 12:33
I think someone needs to post a definition of the word paranoid.

This isn't paranoia, its protecting our people from advertising that blatently lies.
Paranoia is america post 911 (or 119 as it should be called if you wernt all so backwards ).

It is impressive that 8 people can get this actioned.
#5.3 JaggedFlame on 11 Nov 2003 - 13:56
Uh, no, that's not "paranoia." Paranoia is "exhibiting or characterized by extreme and irrational fear or distrust of others."

Unless you're telling me that the US is never going to be the victim of an attempted terrorist attack again.
#5.4 CheeseCow on 11 Nov 2003 - 14:33
So they who suffer under USA's distrust and stricter rules now are only terrorists and noone else?
And they who have done something bad can never earn their trust back?

I think you need a hug or two...
#5.5 roadwarrior on 11 Nov 2003 - 16:07
CheeseCow, I normally wouldn't say something like this on here, but considering that it's Veteran's Day, and I happen to be a veteran, you have got some f***ing nerve. You have the right to say what you did only because people like ME fought (and even DIED) to give you that right. People like those that attacked the US and people like Saddam Hussein would much rather you not have that right.

You owe every veteran your thanks, your freedom and your very life. Think about that next time you decide to say something.
#5.6 JaggedFlame on 11 Nov 2003 - 16:56
QUOTE
And they who have done something bad can never earn their trust back?


Uh, no. If you launch a terrorist attack on the United States, you sure as hell ain't earning your trust back.

QUOTE
So they who suffer under USA's distrust and stricter rules now are only terrorists and noone else?


I never said that. That's completely your opinion.
#5.7 weenur on 11 Nov 2003 - 17:01
Whatever. I'm a veteran, too. There hasn't been a war in the past 50 years that has been about you or me defending our freedom. CheeseCow doesn't owe you or me a f***ing thing.
#5.8 Jon on 11 Nov 2003 - 19:19
OK two things:

1) Its paranoia no matter how you wrap it up
2) Cheesecow's comments in no way deserved a rant from a 'vet', he didnt insult you or your efforts. If you dont want people to express their opinion, why did you fight for just that?
#6 hobsgrg on 11 Nov 2003 - 11:20
8 of us brits complained, and theres what 60 million of us, banning it seems a bit over the top
#7 raid517 on 11 Nov 2003 - 11:49
Its over the top for sure... Nobody believed them anyway....

Q
#8 jagedEdge on 11 Nov 2003 - 12:30
Ah yes, it's SOOOOO misleading. Second-fastest personal computer right now, and soon (hopefully) to be the fastest again. And it only took 8 Brits to get it off the air. What the hell? I'll never understand it.
(7 replies) #9 isus on 11 Nov 2003 - 12:32
despite the fact that you pc lovers have spl's soapbox and the rest of them, the mac is faster. sorry, some pcworld/macworld thing is not gonna tell me that, considering how biased macworld already is against apple... aren't macworld and pcworld both run by idg?

anyway, it's faster. it does more work than any puny athlon or opteron or xeon could ever handle, and argue as much as you want, about how the xeon had hyperthreading turned off, but we all know the truth.

apple has the performance advantage, and now that pc users don't have it, they whine and cry.

all the replies fighting this point shall be proof that pc users have lost their speed and are just whining...
#9.1 Davey on 11 Nov 2003 - 12:43
Hey man.

Drugs are bad mmmmmmmmkay.

You should stay off em as you speaking crap.

#9.2 lexor on 11 Nov 2003 - 12:45
Take a course in Digital Electronics and Design (possibly again), then will talk. Wall your general arguments are useless (as well as those presented in pc's defence). They are pointless because people have general idea of how things work, but have no bloody clue of the details.
#9.3 divertom15 on 11 Nov 2003 - 17:40
im not go ing to whine or cry im just going to say as a pc user im glad when i need the software its going to be there for me cinsidering that pcs have about 10 times the software base of the mac im feeling rather good

so your g5 that is "imanginarly" (sp?) the fastest computer dont mean jack when you cant find the software you need

and whne you get like a radeon 9800 pro configed with one of those g5's do you think you are ever going to make full use of that the last game i knew that was on a mac was ut2003 there has been plenty of games since then for pc and how long after pc users had it did the mac get it. hell XBOX had it before the mac had it
#9.4 bararum on 11 Nov 2003 - 22:39
im a mac user, but come on. To say somehow that apple's benchmarks are unbiased while claiming that pc/macworld's are biased is hypocritical.
But really, ignoring whether or not you're right (which you may be) here's my biggest problem with what you said:
QUOTE
all the replies fighting this point shall be proof that pc users have lost their speed and are just whining...

yes, IF SOMEONE DISAGREES IT PROVES THEY'RE WRONG...oh wait...
even if g5 is faster than anything out there, i still lose any faith in the validity of what you say.
#9.5 isus on 12 Nov 2003 - 06:21
QUOTE (#9.3)
and whne you get like a radeon 9800 pro configed with one of those g5's do you think you are ever going to make full use of that the last game i knew that was on a mac was ut2003 there has been plenty of games since then for pc and how long after pc users had it did the mac get it. hell XBOX had it before the mac had it

you just gave away my whole point.

pc users know **** about apple.

there are lots of other games for osx, and since you think ut2003 was the last one, you obviously haven't read anything about apple. so it's nice you know minor details like the new g5 having a 9800pro in it, but pc users as a whole would only like to know about what microsoft is doing next to enhance the eXPerience.

thanks for proving my whole point.
#9.6 SariN on 12 Nov 2003 - 06:53
Isus,

you sir are an idiot.

*owner of both a P4 and ibook*


thankyou
#9.7 isus on 12 Nov 2003 - 20:03
yea, that hurt.

dumbass.

good job using an ibook. real expression of apple power there
(2 replies) #10 Shovel on 11 Nov 2003 - 12:45
Right, "How can 8 Brits get it banned". Easy, because the advert was misleading. The point about misleading adverts is that they mislead - therefore obviously only the computer literate (in this case) are going to consider it being a bit dodgy. It's not "8 Brits complained so it gets banned automatically", 8 people complained and the complains were investigated - just as it would have been if 1 person had complained, or 55 million people. In this case the grounds for complaint for were found to be valid and the advert rightfully pulled.

As we well know, there are lies, damned lies and benchmarks, and hard as it is for the advocates to accept, you cannot claim that that your machine is "The Fastest, most powerful Personal Computer in world" when it isn't. It implies that it will beat everything at everything hands down, which is simply false. Apple's benchmarks were exposed as not being fair at the time anyway (Pentium 4 comparisons were made without enabling SSE2 for instance, optimising GCC for G5, but not using the optimised compiler for Intel - etc).

There's very few adverts here which will claim to be "the best" at aeverything, simply because it is very very rarely true - especially with Computers.

-- Added to that the advert for a pile of irritating, patronsing gloop anyway, it certainly wont be missed.

- On similar UK advert notes, the current Dell adverts are getting at me. I don't know if the US gets the same one, but it starts with a stereotypical computer nerd mumbling about megahertz and gigahertz, and then interrupts to say that Dell provide advice is plain English. The advert then goes on the promote a PC that they say "now comes with Double Memory!!!1111admin!!!" - WHAT? What is that? What on earth is "double memory" to anyone? It means nothing to a computer user, it means nothing to a normal person. Double of what??!?. *end rant*
#10.1 Ironman273 on 11 Nov 2003 - 13:12
I'm not sure, but for a while here in the states, they were running a promotion where they would double your memory for free. If you bought a computer that came with 128Mb, they would ship it with 256Mb. If it had 256Mb, you'd get 512Mb.

Anyways, that's what I understood from getting "double memory"...
#10.2 Shovel on 11 Nov 2003 - 13:34
Yeah, I mean I can get that that is what it's referring to, but it neglects to mentioned what you end up with, just splashes this buzz word "Double Memory" at you. Which I find immensely annoying for an advert that promotes speaking computers in plain English.
(1 reply) #11 Stingray on 11 Nov 2003 - 13:48
Great move. I´m sick of misleading publicity, and Apple´s advertising philosophy gets on my nerves.
#11.1 Eduardo on 11 Nov 2003 - 14:30
Yeah, me too. Whats about "the best windows app ever"? It associates my files to it, even when I explicitly tell it not do so.
#12 jerry on 11 Nov 2003 - 14:12
Owned ! Does anybody have any figures about how many % the Brits consititute out of Apple's BIG marketshare ?
(1 reply) #13 Tartan on 11 Nov 2003 - 14:46
HA HA HA - Just 8 PC users BANNED an ad....I LOVE it !!!
#13.1 mipra on 18 Nov 2003 - 04:16
Get that banned and they will sue u
(2 replies) #14 macster on 11 Nov 2003 - 15:11
You guys are a mob
#14.1 Davey on 11 Nov 2003 - 15:58
Mob? No.

But it is something alot of unbiased persons such as myself have been saying, that the G5 isnt the fastest, most powerful personal computer in the World. Check out Specs and other independent sites that have done these tests countless times in the past.

Now you have the THE INDEPENDENT TELEVISION Commission in Britain saying the same thing.

Alot of you Mac fans have jumped on the biased and misleading data released by Apple saying its the fastest, when in fact it wasnt a level playing field for these tests and then saying that Apples are the greatest and then saying PC's suck etc etc. You were one of those people Macstar.

Now finally a official unbiased agency is saying the same thing, that the Apple IS NOT THE FASTEST IN THE WORLD.

Simple.
#14.2 bararum on 11 Nov 2003 - 22:41
QUOTE
Alot of you Mac fans have jumped on the biased and misleading data released by Apple saying its the fastest, when in fact it wasnt a level playing field for these tests and then saying that Apples are the greatest and then saying PC's suck etc etc. You were one of those people Macstar.

of course there were biased pc people too who dismissed apple's claims forthright without even looking at any benchmarks. it happens on both sides, as always.
(2 replies) #15 thornz0 on 11 Nov 2003 - 16:11
misleading advertising....? never!
#15.1 roadwarrior on 11 Nov 2003 - 16:15
Have you ever seen one that wasn't?
#15.2 mipra on 18 Nov 2003 - 04:16
That's politically incorrect
(3 replies) #16 Aardanos on 11 Nov 2003 - 16:32
hey as a mac user and platform agnostic computer user, i can see, in terms of advertising why the ad was pulled. Pretty common for ads to make sweeping statements liek thatin the us and get away with it, but in the UK i assume not. We all know benchmarks are total market spin fuel. U can argue that Apple's benchmarks are skewed b/c the used gcc instead off Icc, but the Intel compiler is notoriously skewed and creates mostly error filled code, which is why noone uses it to compile anything EXCEPT benchmarks. The bottom line is benchmarks and speed claims directly from a corporation are likely to be colored by market spin, and this is a common business practice among all hardware companies here. Now there is such a things a benchmarking without an agenda, and its pretty well known G5s and Current PC offerings both perform neck and neck with each other overall. With G5s topping out on certains tasks and PC's topping out at certain tasks... and when it boils down, the questions sill ends up being wich platform suits your needs best, especially now where the performance gap between pcs and macs doesnt really apply anymore at the high end, and will likely never apply again given the facct that IBM has daggers for Intel and what ever intel can think up, IBM can match. Unfortunately this will likely fuel another decade of the Fanboy driven apple/pc war. Man you all should get laid or something and give it a rest!
#16.1 Davey on 11 Nov 2003 - 16:57
QUOTE
Man you all should get laid or something and give it a rest!


/me gets laid and then has a rest.

Cheers for that advice

PS, excellent points, good post.
#16.2 divertom15 on 11 Nov 2003 - 17:47
well said and im a pc user
#16.3 mipra on 18 Nov 2003 - 04:16
#17 toadeater on 11 Nov 2003 - 16:43
The G5 is not the fastest, but it is the most useless. Ok, maybe not, Linux is still pretty useless.

Come on, when can I run mainstream software on Linux without buggy emulation? The Linux community needs to do everything possible to make porting easier.

Back to the G5... bollocks!
#18 slang123 on 11 Nov 2003 - 17:12
Woo!! its great to be a brit. I dont want any apple ads in my tv viewing. Although i could do with a laugh, adverts just arent as funny as they were
#19 MLapointe on 11 Nov 2003 - 18:03
Well I'm a mac and a pc user and I have to say that I hate the mac ads myself. Yes many other companies mislead in small ways but this apple ad mislead in such a big way. Not with little specs here and there but with blatent statements. I've tried my friends Athlon 64 computer with the beta of windows xp 64-bit and he also got access to Photoshop that supported 64-bit. He also had a PowerMac G5 as well and lets just say that is his benchmarks his athlon 64 was much faster than the PowerMac G5. Now the same speed Athlon XP was just killed by the PowerMac G5. I also hate the fact that this is a 64bit chip computer and they aren't comparing it with another 64bit chip such as the Athlon 64. This is misleading in itself. Until they benchmark it with the Athlon 64 I will never believe these ads. This is coming from an open minded mac user. Its like comparing a B&W to a Honda.
(1 reply) #20 username on 11 Nov 2003 - 18:47
Didn't Intel get into this same situation when the first P4s were coming out and getting outperformed by the existing P3s...?
#20.1 OptiPlex on 11 Nov 2003 - 20:09
Yea, but the ads I think weren't banned

They quickly made faster processors and discontinued P3 I tjink....
#21 Aardanos on 11 Nov 2003 - 22:58
Apple just has to make a new ad with their other tag line.. Worlds first 64-bit personal computer....which if read literally is true...granted a dual power mac g5 with 2 gig of ram and 160-500GB internal storage is a hefty-ass Personal Computer, but it makes a mighty fine workstation.....but you can chalk up that misnomer to the pc marketing geniouses who decided that it didnt matter if the dell 3GHZ p4 workstation you bought for you mom is complete over kill, so long as you spent the oodles of cash it cost and you think its the best thing since oral sex. and dont et me into a discussion about game class PC's, geez talk about all that computing power in the hands of a 15 year old smelly otaku whose too adicted to evercrack to ever care about a vagina!" javascript:addsmilie('')
#22 SariN on 12 Nov 2003 - 06:50
Ha!

#23 HolyLiaison on 12 Nov 2003 - 07:39
I don't get the whole "my computers faster than your computer" deal. You might as well fight about the size of your d*cks. Speed BARELY matters anymore. Most computers now-a-days are plenty fast to do anything you want to do on your computer unless you're doing some sort of 3d gfx design, or CAD work, etc.

Plus, processor speed doesn't matter unless you have the hardware to back it up.
I'm happy with my AMD 1.2 GHZ computer, I'd be happy with a G4 with OSX.
#24 donachello on 12 Nov 2003 - 14:06
ITC... FFS get a life and stop p***ing about with silly complaints from people who get offended by silly adverts which have nothing to do with reality...

I say to these people get a life take a pill and relax and enjoy life while you can...

Last edited by 38239 on 12 Nov 2003 - 14:13
#25 mipra on 18 Nov 2003 - 04:15
They just cant get through England...can they?

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