Posted by Daniel Fleshbourne on 13 November 2003 - 13:02 · 19 comments & 458 views
Sharman Networks, the parent company of Kazaa, is developing an offline advertising campaign that will encourage users to defend file swapping. Kazaa parent Sharman Networks plans to unveil its first offline advertising campaign next week, in which it will exhort computer users to defend file swapping and tell entertainment companies they can make money too.

The Australian company has been scrambling for months to find a way to convince record companies and movie studios that it is sincerely interested in becoming a legitimate, licensed distributor of mainstream entertainment content. It hasn't yet been successful -- Sharman and Kazaa, its file-swapping software, are still the target of lawsuits from the entertainment companies. Sharman hasn't struck any large-scale distribution deals with major studios or record labels.

According to a brief statement previewing the campaign, the print ads will be a "call to action to peer to peer (software) users to communicate the message that, given the chance, users will pay a fair price for movies, music and games from P2P networks."

View: The full story
News source: ZDNet UK


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There are 19 additional comments
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(1 reply) Quote this comment Reply to this comment #1 Posted by SimplyPotatoes on 13 Nov 2003 - 13:28
id really like to see more itunes type if kazaa ever gets forced to stop, hopefulyl they wont be stupid and use their current user base if that ever happens it'll be big to see if people keep stealing music or buy it , oh well im not sure how much ads will help with people getting sued :/
Quote this comment #1.1 Posted by mipra on 14 Nov 2003 - 04:48
man..that will be a bad idea
(5 replies) Quote this comment Reply to this comment #2 Posted by hardgiant on 13 Nov 2003 - 14:15
Someone will make some kind of Encrypted P2P, they might know your moving files but won't know what they are.
Quote this comment #2.1 Posted by bluebsh on 13 Nov 2003 - 15:11
you still need to use hashing and direct ip connections, so encryption will be no help at all. It still has ways around it, and the industry can still figure it out and track it.
Quote this comment #2.2 Posted by Knight' on 13 Nov 2003 - 15:21
Every packet of info you send is traceable.
Quote this comment #2.3 Posted by bluebsh on 13 Nov 2003 - 15:22
exactly knight, people need educated on how the internet works... too many people think they can get away with anything...
Quote this comment #2.4 Posted by Grappa on 13 Nov 2003 - 18:53
Yes, every packet is traceable, but if it's encrypted it doesn't matter where it originated or where it's going, because you don't know what's in it. Talk about basic understanding of networking...


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Quote this comment #2.5 Posted by nacs on 13 Nov 2003 - 19:19
The Freenet system does precisely that. It distributes small portions of files equally over the people on the network. It's basically impossible to find out what file you're helping distribute since people only carry pieces of files in a special format.
(2 replies) Quote this comment Reply to this comment #3 Posted by Cy Bones on 13 Nov 2003 - 15:34
I think it will be a matter of waiting for the entertainment companies to realise what they could be missing out on… Maybe a little of that £10 to £15 per CD could go into research into secure formats.

File swapping could be used for legitimate sharing of media but would need strict licensing to protect intellectual property and rights associated with it.

Bottom line, not yet – P2P will be around for a while yet whether anyone likes it or not.

Yes, people can be traced along with what they are sending but again, is this the best use of money?
Quote this comment #3.1 Posted by SirEvan on 13 Nov 2003 - 15:45
what the heck is up with your post and funny numbers and characters?
Quote this comment #3.2 Posted by Cy Bones on 13 Nov 2003 - 16:34
[QUOTE]what the heck is up with your post and funny numbers and characters?


Is this any better?

I think it will be a matter of waiting for the entertainment companies to realise what they could be missing out on. Maybe a little of that £10 to £15 per CD could go into research into secure formats.

File swapping could be used for legitimate sharing of media but would need strict licensing to protect intellectual property and rights associated with it.

Bottom line, not yet - P2P will be around for a while yet whether anyone likes it or not.



Quote this comment Reply to this comment #4 Posted by affy1977 on 13 Nov 2003 - 16:48
same as napster, one gets shut down, another takes it place, nobody can control the internet and if u want somthin for free the chances are someone will be there to offer it
(1 reply) Quote this comment Reply to this comment #5 Posted by aristotle-dude on 13 Nov 2003 - 17:24
First of all, fileswapping is wrong but normal P2P is flawed, insecure and traceable. If you wanted a truely untraceable file exchange, you would need a server which contained a lookup of IP address versus an internal ID in a memory table and these ID would have to rotate randomly among client IP address. Each client would receive the list of IDs rather than IPs from the tracker server and this server would not mantain an permanent history of IP/ID pairs.
Quote this comment #5.1 Posted by theffx on 14 Nov 2003 - 06:19
There is an easier way to get an untraceable file exchange. I read about a program that allows users to share files with each other over an encrypted connection. Here is the website: waste.2mbit.com

And here is the article at Popular Science: http://www.popsci.com/popsci/internet/article/0,12543,487363,00.html
Quote this comment Reply to this comment #6 Posted by svanwass on 13 Nov 2003 - 18:35
yeah this is gonna work........
Quote this comment Reply to this comment #7 Posted by Mr. Black on 13 Nov 2003 - 18:47
All I can say is that I wish them good luck...
Quote this comment Reply to this comment #8 Posted by gflores on 13 Nov 2003 - 23:53
How is it that the program Blubster says it is virtually untraceable because of its encryption methods?
Quote this comment Reply to this comment #9 Posted by fiBer on 14 Nov 2003 - 03:55
Good luck to them.
Quote this comment Reply to this comment #10 Posted by mipra on 14 Nov 2003 - 04:49
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