Posted by malebolgia on 18 February 2004 - 19:50 · 15 comments & 1217 views
Macworld spoke with Apple's iPod worldwide product marketing manager Danika Cleary as the company prepares to ship its new iPod mini in the US on Friday. Apple has already taken 100,000 pre-orders for the iPod mini, the company announced yesterday. Apple's senior VP worldwide product marketing, Phil Schiller, described response to the new product as "off the charts". The 3.6-ounce, 4GB-capacity product is aimed at the high-end of the existing flash memory-based music player market, but offers more capability than existing products in that market.

As well as a higher capacity and award-winning design, the cross-platfom iPod mini uses the same connector as third-generation iPods. This means that existing third-party peripherals should work with the new product, which can also be used as an external FireWire disk, Cleary confirmed. Cleary told Macworld: "The iPod mini is smaller and at a slightly lower price. It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously."

News source: Macworld | UK


Finally, the Creative HQ-60 Backphones make listening on the move more comfortable and extremely stylish. Designed to ensure great results with portable digital audio players they have a smart, curved form factor that enables them to fit neatly and comfortably behind the head. Light and easy to carry the Creative HQ-60 Backphones deliver accurate, balanced sound across the full audio frequency range. Priced at £9.99, the Creative HQ-60 Backphones are available now.

"We believe these systems will deliver superior results for gaming, on-line applications and home entertainment," comments Leonardo Colucci, European business manager with Creative. "Whatever the requirement, they offer the performance and value our customers want and expect."

About Creative Labs:
Creative (Nasdaq: CREAF) is the worldwide leader in digital entertainment products for the personal computer and the Internet. Famous for its Sound Blaster and for launching the multimedia revolution, Creative is now driving digital entertainment on the PC platform with products like its highly acclaimed Jukebox Digital Audio Player. The company's innovative hardware, proprietary technology, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment -- anytime, anywhere.

Founded in 1981, Creative Technology's corporate headquarters are based in Singapore. Creative Labs Europe was established in 1993 to capture a bigger share of the growing European market. A fully fledged European operation was put in place by General Manager Michael Sullivan, with sales offices in France, Spain, Portugal, Italy, Germany, UK, Benelux, Denmark, Sweden and Poland. Creative's European Operations and Technical Centre (EOTC) facility is based in Dublin, Ireland. The EOTC acts as the central hub to Creative Labs' European business, providing an efficient localised and customised product supply for the European market and customer support to complement sales office activities in several countries. The European operation currently employs around 400 staff.

For further information, visit www.europe.creative.com



There are 15 additional comments
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Quote this comment Reply to this comment #1 Posted by aboi on 18 Feb 2004 - 20:00
i'll stick with the regular ipod
Quote this comment Reply to this comment #2 Posted by Rishdeep on 18 Feb 2004 - 20:06
QUOTE
Cleary told Macworld: "The iPod mini is smaller and at a slightly lower price. It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously." The $249 price-tag Apple then announced generated a wave of criticism from users who believe that's too expensive. Does Apple think the price is right?

A question of cost
Cleary clearly does. She said: "We really do think the price is right...



That's classic journalism.
(2 replies) Quote this comment Reply to this comment #3 Posted by frod on 18 Feb 2004 - 20:53
obviously 100,000 people think the price is right as well
Quote this comment #3.1 Posted by Sawyer12 on 18 Feb 2004 - 21:43
either that or they are idiots.
Quote this comment #3.2 Posted by dp123 on 18 Feb 2004 - 21:48
Yes, yes, they're all idiots.

Everyone who says, "No one will buy these, you can get 11GB more for $50 more!" or "I'll buy el cheapo Flash player instead" are right. In fact, these people are brilliant.
(1 reply) Quote this comment Reply to this comment #4 Posted by silly_walk on 18 Feb 2004 - 21:57
QUOTE
"The iPod mini is smaller and at a slightly lower price. It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously."

So $50 really made that much of a difference to women or younger people? $50? When you're talking about $250 or $300?
Quote this comment #4.1 Posted by el22 on 19 Feb 2004 - 02:13


QUOTE
It's very fashionable, so it may appeal to women or younger people who may not have considered an iPod previously.
(1 reply) Quote this comment Reply to this comment #5 Posted by jbharman45 on 18 Feb 2004 - 22:16
Keep in mind that 100,000 pre-orders doesn't necessarily mean 100,000 real people. It likely contains a very high percentage of retail bulk orders. Whether half the size and 10% the storage is worth 80% the money probably remains yet to be seen.
Quote this comment #5.1 Posted by dp123 on 18 Feb 2004 - 22:23
No, pre-orders have never included retail. You are wrong.
(1 reply) Quote this comment Reply to this comment #6 Posted by ABC½ on 18 Feb 2004 - 22:46
Where can I pre-order that?
Quote this comment #6.1 Posted by dp123 on 18 Feb 2004 - 23:23
Apple's Store

http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore.woa/72204/wo/ZV671ir2UDXt2vkX0mYgKVOZbLw/0.0.7.1.0.5.21.1.3.1.1.0.0.1.0
(1 reply) Quote this comment Reply to this comment #7 Posted by highdefinition on 19 Feb 2004 - 01:20
for $50 more you get a 15gb model, but what a lot of people are missing is that it's not just the cheaper price, the main appeal of the mini is its size. plus 4gb is way more than enough for many who drag and drop the collections they want to listen to for a week or so before rearranging their music library to some new collection.
Quote this comment #7.1 Posted by philbarnes on 19 Feb 2004 - 13:25
yeah but it's £200 here in the UK. I was thinking of buying a pink one for my girlfriend if it was £150 or less. Oh well...
Quote this comment Reply to this comment #8 Posted by Yvo on 20 Feb 2004 - 03:44
They came today in our store. They do look pretty stylish but really for $50 more you get a much better product.
Quote this comment Reply to this comment #9 Posted by mruocky on 05 Mar 2004 - 20:26
way too expensive!! Dell DJ 15GB for the same price.
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