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China's search engines take on Google

Daniel Fleshbourne   on 10 March 2004 - 16:42 · 12 comments & 1563 views

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BEIJING--China's homegrown Internet search companies said on Wednesday that they were upgrading technology in a bid to take on Google just weeks after the search giant's foray into a market seen worth some $100 million in 2004. The three main domestic players are Baidu.com, styled after Google, Yahoo subsidiary 3721.com and Zhongsou.com, which powers search services at three Nasdaq-listed Internet firms.

All are profitable and make money from sponsored links, where clients pay to have Web address appear at the top of a results search, company officials said at a panel discussion here. Google, the world's largest search engine, rolled out Chinese-language ad services in February and is expected to launch a closely watched initial public offering this year. "My job in China is to kick Google's ass,'' said Zhou Hongyi, the bespectacled founder and chief executive of 3721 Network Software, that was bought by Yahoo for $120 million in cash last November.

Yahoo, which is beefing up its search services to compete against Google and Microsoft's MSN Internet division, said in February it was starting to switch to its own search technology and dropping the use of competitor Google. Zhou said the battleground had extended to China, the world's second-largest Internet market by users with some 80 million Web surfers.

View: The full story
News source: news.com


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Post a comment · Send to friend Comments · There are 12 additional comments
#1 JK1150 on 10 Mar 2004 - 16:44
how could they compete against google with a search engine that isn't even in engilsh. It's a whole different market.
(3 replies) #2 spunk on 10 Mar 2004 - 17:06
They can compete with Google in the Chinese market.
#2.1 mipra on 10 Mar 2004 - 23:04
and...are u aware how many people they have in china?
#2.2 WS togermano on 11 Mar 2004 - 00:51
yes there is 1billion people in china but how many people there actually have interenet access? isn't it a poor country?
#2.3 JaggedFlame on 11 Mar 2004 - 06:06
There are more people online in China than in any other country other than the US.
#3 NETknightX on 10 Mar 2004 - 17:19
It also says that one of the competitors, 3721, was bought by Yahoo...that will help them compete...
(2 replies) #4 nspeds on 10 Mar 2004 - 18:32
I don't get this, if China censors data transmitted to the local users in China, how could these search engines possibly be of any help to internet users and how could it be slightly competitive against google?
#4.1 Grappa on 10 Mar 2004 - 19:36
Exactly. "Hmmm, I'm in China and I want to see CNN. What's their website? Oh yeah, Baidu.com tells me it's at www.cnn.com. Too bad I can't get to it."
#4.2 mipra on 10 Mar 2004 - 23:05
hihihi...so ironic...even people who live in china dont realize about this fact
#5 rogerroger on 10 Mar 2004 - 18:58
Give me Google or give me death!
#6 mipra on 10 Mar 2004 - 23:04
Look and learn my friends....China will become the next one
#7 Ev1lg0at on 11 Mar 2004 - 20:03
--> google

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