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Microsoft prepares 'iPod killer' for Europe

Daniel Fleshbourne   on 18 March 2004 - 10:07 · 35 comments & 3167 views

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The first handheld gadgets to play music and movies on Microsoft’s "iPod killer" software will be available in Europe in the second half of 2004, the company said Thursday. The gadgets will run on Microsoft's yet-to-be-unveiled Portable Media Center software in a direct assault on iPod, Apple’s hot-selling digital music player. Working with a host of manufacturing partners, Microsoft is introducing a device that plays movies and stores digital photos as well as songs in a bid to grab a share of the fast-growing digital media player market.

"We think this is going to be one of the hot devices for Christmas 2004," said James Bernard, product manager for Portable Media Center. The software giant has enlisted Creative Technology and Korea's iRiver International to develop devices for the European market. Microsoft said the Creative devices will be available in Sweden, the United Kingdom and Denmark first, retailing for approximately $700 to $800. The product will be available in Germany, France, Italy and Spain to follow, but also by year-end, Microsoft said.

Price details and retail launch dates were not available for the iRiver device. The Creative players will be sold with 20GB or 40GB of storage capacity, with the latter providing 175 hours of video playback or 10,000 songs, Microsoft said. The devices play MP3 files as well as audio and video content recorded in Microsoft's digital format. The devices run on the Windows CE operating system.

View: The full story
News source: news.com


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Post a comment · Send to friend Comments · There are 35 additional comments
#1 Jasco on 18 Mar 2004 - 10:10
#2 coolchan on 18 Mar 2004 - 10:13
Wow, Denmark being one of the first!!! This is great!
#3 Gary_Player on 18 Mar 2004 - 10:17
Oh **** son!
#4 Schmoove on 18 Mar 2004 - 10:32
Cool, but $800 for a gadget like this is a bit too much for me.
(1 reply) #5 SniperX on 18 Mar 2004 - 10:44
'ipod-killer'? Dare I ask which sensation-seeking dimwit came up with that headline? How can it be an ipod-killer when it isn't even available until year end?

No need asking which side of the Apple/Microsoft camp that author sits on.
#5.1 YaddaMe on 18 Mar 2004 - 12:50
seems to be the buzz word for each & every mass-storage media player, as each has carried that label at some point in time. Sony, Toshiba, iRiver, etc

Oddly enough, even HP has received the "ipod killer" tag... which is extremely funny since instead trying to create something new, HP simply bought a license from iPod and will start selling them under their own name soon... hPod the iPod killer??
(4 replies) #6 WeeJames on 18 Mar 2004 - 10:53
$800 and its going to kill the $250 iPod?
#6.1 WooHoo!!! on 18 Mar 2004 - 11:13
They are basing it on the UK and Europe price's so lets see.

20GB iPod - £299 - $545
40GB iPod - £398.99 - $728

So as you can see the price is quite resonable. You also have to consider it plays video files not like iPod which just stores them I think. Obviously it won't cost that much in the US because we get robbed over here so it might give iPod a run for it's money. Doubt it though. Wait and see how it looks etc....
#6.2 PseudoRandomDragon on 18 Mar 2004 - 12:35
I dont think the price is reasonable at all. I would not spend that much money on a ipod, it would be cheeper to get a CD player and burn/buy all the CDs.
#6.3 YaddaMe on 18 Mar 2004 - 12:58
QUOTE (#6.2)
I would not spend that much money on a ipod, it would be cheeper to get a CD player and burn/buy all the CDs.

I think you've kind of missed the point of an iPod or other mass media device.
#6.4 Krankerz on 18 Mar 2004 - 16:48
LOL!
(3 replies) #7 scarbittenross on 18 Mar 2004 - 11:07
At $700 to $800, i don't think many people will be buying this, especially when, as the above says, iPods are roughly $250-$500!
#7.1 icecaveman on 18 Mar 2004 - 11:50
Hey scarbittenross can't you read? See WooHoo's reply again. You can easily buy cheaper players than that, it's only intended to compete with the bigger players, not the small storage versions of ipods.
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#6.1 Reply by WooHoo!!! on 18 Mar 2004 - 16:13
They are basing it on the UK and Europe price's so lets see.

20GB iPod - £299 - $545
40GB iPod - £398.99 - $728

So as you can see the price is quite resonable. You also have to consider it plays video files not like iPod which just stores them I think. Obviously it won't cost that much in the US because we get robbed over here so it might give iPod a run for it's money. Doubt it though. Wait and see how it looks etc....
#7.2 tapo on 18 Mar 2004 - 14:42
Still, this is based on European pricing. If they're going to be sold for $600+ (USD) I'm not going to get one when I can get an iPod Mini for $250. I don't watch videos on-the-go, and I suspect many others wouldn't care either.

1. It costs too much.
2. It requires your full attention.
3. To download video you need a high-speed connection, and it needs to then be reencoded into WMV.

Microsoft hasn't realised, adding more features does not a better product make, as seen with the smart display and tablet pc.

"I don't think these devices will be changing the consumer electronics landscape in any way this year. By definition, they just don't have widespread appeal," said Mark Mulligan, an analyst with Jupiter Research in London.
#7.3 shao on 18 Mar 2004 - 16:36
you have to think about the bigger picture.
When ipod came out it was just an mp3 player.. it didn't offer anything new in terms of functionality, but now it has a whole host of other features that extend it to more than a basic audio player - granted a lot of users use it for that sole purpose.

if microsoft get it right a mass storage device with a high def colour screen, good audio capabilities, data input (maybe vid capture), user input and a decent amout of memory / processing power can be used for a whole lot more than just video playback.

with archos, microsoft, sony, nintendo, nokia, etc etc all touting similar devices you have to realise that portable mediaplayers / game consoles / phones / pda / all-in-one devices will be expanding in to more areas than they were originally designed for. If these devices are anything like the ones they showed off a few months ago they will, indeed, be very very cool!
#8 theh0g on 18 Mar 2004 - 11:07
I really can't wait to give $800 for some mp3 player. For that money I get iPod + PS2 + stuff.
#9 aaron901 on 18 Mar 2004 - 11:45
they're just saying "iPod killer" to grab people's attentions, seeing how well-known iPods are. this thing is not even in direct competition with the iPod.
(3 replies) #10 Rishdeep on 18 Mar 2004 - 11:54
I can see this being the size of a brick. And the weight of a brick. As with most of Creatives "portable" players.

The one main reason (in my eyes) that the iPod was so sucessful was the fact that it was perfectly sized. The Creative Zen was anything but.
#10.1 scoobydoobie on 18 Mar 2004 - 12:13
Go Microsoft go
#10.2 jasondefaoite on 18 Mar 2004 - 12:52
QUOTE (#10.0)
I can see this being the size of a brick. And the weight of a brick. As with most of Creatives "portable" players.

The one main reason (in my eyes) that the iPod was so sucessful was the fact that it was perfectly sized. The Creative Zen was anything but.

Fully agree. The Creative media player Microsoft were showing off looked ok, but it is damn big. And in order to have a battery that can power it for 3 hours, it is heavy.

Its the first generation. I bought the first gen iPod. I think I'll wait here. Will be interesting to see apple's response if there is any. They were rumoured to be working on a Vidi Pod ... if all this drops the prices of the iPods, then I'm happy
#10.3 JaggedFlame on 19 Mar 2004 - 02:35
The Zen Xtra is 7.2 ounces. It's not anything to get worked up about, and it's certainly not comparable to a brick. And the battery powers it for fourteen hours, which is pretty good.
(3 replies) #11 dreamthief on 18 Mar 2004 - 12:54
Dont buy this when it comes out. You are just supporting DRM, because most likely WMA will be touted as the preferred audio format for the player.
#11.1 Danrarbc641 on 18 Mar 2004 - 13:21
Isn't buying an iPod supporting it too? Heck, why not every last player that supports WMA at all, there's really no difference between that and being preferred. But I guess that makes our options bleak doesn't it?

Companies won't get behind it if there isn't some form of DRM. Not to mention I really can't say I've found iTunes Music Store or Napster restricting in any significant way.
Being able to listen to my music on multiple computers, audio devices, and CDs - I sure have a hard life.



It just sounds like another issue of attempting to make computers a political issue. Oh no, you can't use that, you'd be supporting this. Go open source, it's free as in beer and freedom
#11.2 tapo on 18 Mar 2004 - 14:51
As much as I hate DRM, the format that Apple uses, AAC, isn't controlled by Apple. Anyone can make an AAC player as long as they pay MPEG. Microsoft will just use WMA to lock people into their platform.

There's only one format that's open and uncontrolled that I can think of, and that's Ogg Vorbis. It sounds better the AAC or WMA, but few portable players support it.
#11.3 Danrarbc641 on 18 Mar 2004 - 20:59
QUOTE
As much as I hate DRM, the format that Apple uses, AAC, isn't controlled by Apple.

The DRM used in the iTunes music store is Apple's, it's not a part of the MPEG4 or AAC standards.
(1 reply) #12 Slacker on 18 Mar 2004 - 13:15
Ya, that's a high price... I don't think that it will kill the iPod... the onther thing to take into consideration is the physical size of this device... will the screen be big enough? Why should I buy this over a portable DVD device? Who says that Apple won't release a QuickTime enabled colour iPod this summer? Apple will also probably make one price drop on its iPod by Chrsitmas too...
#12.1 Danrarbc641 on 18 Mar 2004 - 13:32
Heh, people are still speculating that a price drop will happen?

Listen if it hasn't by now it probably won't happen. At best they'll turn the Mini iPod into a two-tiered line with one at $200 and the other at $250.
#13 **marisa** on 18 Mar 2004 - 13:31
what about the archos.... my friend's got one, they are sooooo cool!!!! ($900 tho) www.archos.com
#14 BartAfterDark on 18 Mar 2004 - 13:52
Would be cool. If they do so we can update the codec on it. (watching divx/xvid) and using ogg files
#15 supersaiyanjericho on 18 Mar 2004 - 14:23
whooo!!!

i am glad to hear that Creative is part of this.

#16 N_B on 18 Mar 2004 - 14:53
They can brag about their technology all they want, if it isn't small & lightweight (not much larger than the iPod for a video-capable device, smaller for audio), it won't succeed.
#17 darthfader on 18 Mar 2004 - 16:46
BWAHAHA Microsoft is introducing a device that plays movies"
what a bunch of bullcrap. I will watch video on my telephone, for movies I go to cinema or take a seat on the couch.
Too expensive also.
I will never sell as good as iPod
#18 EkiMinDe on 18 Mar 2004 - 18:19
Wow by the time this comes out it will be . . . so old hat!! I have been using a movie player for my GBA for a little while now .

It plays music and films and Movieadvance although if you add up the cost of the movie player ($35 or so from Lik-Sang) , the Flash card reader, Flash card and Gameboy advance, the price does start to creep up but it is nowhere near the price of this thing. Oh and you have to convert the movies and music.
#19 bteverybody on 18 Mar 2004 - 19:40
"iPod Killer" sounds more dramatic than "iPod Kick in the Shins", which is what it will be unless it's very well-designed. Although, the full article says

QUOTE
The Creative player weighs in 11.5 ounces-- roughly three times as thick as an iPod and roughly twice as long to accommodate its TV-quality color screen.


I'll stick with my iPod.
#20 deadmonkey on 19 Mar 2004 - 14:31
QUOTE
Korea's iRiver International


They have iRiver onboard so basically it is going to be a totally kickass device

I will buy one just because of the iRiver name as everything I have bought from iRiver has been of the higest quality I have ever seen. IMO they are the kings for portable media. iPod has nothing on iRiver players. iPod's design is awful as they scratch like **** within a few days

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