The Council of Better Business Bureaus has recommended that Apple Computer discontinue comparative performance claims regarding its Power Mac G5 desktop.
Acting on a tip from Apple rival Dell, the council's National Advertising Division (NAD) "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"
In a statement Thursday, NAD also said it took issue with Apple's claim regarding the computer's 64-bit processor. The "advertiser's claim, 'the world's first 64-bit processor for personal computers,' could reasonably be interpreted to apply to workstations, in the context in which it was presented." This claim was unsupported by evidence, according to NAD. The organization said that although the advertisement had run its course, it recommended that Apple "modify this claim to effectively limit it to personal computers."
That decision followed doubts by analysts and others about the benchmark tests Apple used to justify the claims.
View: The full story
News source: C|Net News
Acting on a tip from Apple rival Dell, the council's National Advertising Division (NAD) "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"
In a statement Thursday, NAD also said it took issue with Apple's claim regarding the computer's 64-bit processor. The "advertiser's claim, 'the world's first 64-bit processor for personal computers,' could reasonably be interpreted to apply to workstations, in the context in which it was presented." This claim was unsupported by evidence, according to NAD. The organization said that although the advertisement had run its course, it recommended that Apple "modify this claim to effectively limit it to personal computers."
That decision followed doubts by analysts and others about the benchmark tests Apple used to justify the claims.
View: The full story News source: C|Net News
- Changelog
- made MP4 AAC the new default ripping encoder
- fixed a crash bug when playing some AVI files in in_dshow
- added multimedia keyboard keys in global hotkeys default configuration
- added "Manual playlist advance" in Repeat button popup menu in Classic mode
- improvements in MP3 encoder configuration (added --alt-preset standard, etc...)
- made the tabs in the preferences XP correctly themed under Windows XP
- revamped the Media Library preferences a bit
- new experimental WMA9 input plugin
- gen_jumpex updates from DrO
- added "Nuke library" action in Media Library
- more upside down videos fixes
- fixed crash if a plugin generated a pledit wm_windowposchanged on shutdown
- fixed crash exploit in in_mod (thanks Peter Winter-Smith)
- fixed various crashes in in_midi when playing invalid files
- made in_midi store its settings in winamp.ini instead of the registry
- fixed error during installation on computers with chinese/oriental regional settings
- removed AOD from installer
- added Shift-R to toggle manual playlist advance
- updated VP6 video decoder to latest VP6.2 code
- fixed crash when launching winamp with very long filenames from explorer
- made registration dialog to appear in Explorer's taskbar when installing pro verion
- fixed pledit/video windows showing up at startup when minimized
- modern skins updates:
- winamp modern skin now uses a 3 state repeat button: no repeat/repeat all/repeat track
- added appplication desktop toolbars capabilities for layouts, add
appbar="left|top|right|bottom" to use them
- upped maki binary version, improved stack protection
- current skin version number is 1.2 (this should not change for a long while now, and of course we continue to support 0.8 to 1.1)
- (very) limited maki debugger (for now you can bring it up with invokeDebugger(); in a script then use 'x' to continue and 'i' to trace into)
- fixed obscure capture problem with dragging windows
- fixed rectrgn being forced to 1 in xml xuiobject buttons that are originally imageless
- fixed hilited state not on after clicking on buttons while the mouse stays in area
- fixed scripted onEnterArea/onLeaveArea not being always correctly called while mouse button stays down
- fixed getToken being passed NULL throwing guru
- fixed clipping of painting within the background's region of a group rather than
within the composed region (the one you can change with sysregion)
- fixed image cache problem when using the same bitmap as a map and a button image parameter
- winamp modern skin now uses a 3 state repeat button: no repeat/repeat all/repeat track
What the crap?
I know i'd sure as heck like one though.. dual 2GHz 64bit goodness in one of the sweetest cases? Yes please
really? did they move up to 4% market share?
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No it's more like whoa that's a pretty nice computer. We should look into those. Moron
Getting people to pay attention is far far different from getting them to pay money for something, as a global 4% marketshare would show to anyone with more than two braincells to slam together. I will pay attention to a really horrible car crash too, and go "whoa, that's a pretty horrible car crash". Doesn't mean it's *good* attention. The goal of advertising is to sell products, moron, not to get people to go "whoa". When Apple's marketshare goes through the roof, then I'd say it's a success. Just because their commercials are enough to get a chimp like you to force his two-second attention span into a standstill for a moving picture on tv, I don't consider that a "success".
Btw, nice quote. Need a little help with that?
lmao
Apple definitely deserves this one.
BEST MOVIE EVER!
Says the film's producer.
i think the "fastest personal computer" removal is fine. apple is not even advertising it as that anymore as far as i know. they used that saying for about a month and then moved on.
i think people take those things too seriously. i don't see this group target car companies for having commercials that say "best car in its class" without having "in the year 2004 based on jd consumer's blah blah blah" in the commercial as well. i don't hear people complain about those ads either.
i remember when people were screaming at apple when they released itunes for windows as "the best windows app ever". talking about how "it's not true" and blah blah blah. get over it.
agreed... people need to realize its only advertising and marketing and they need to get over it
Advertising—especially TV advertising and its subgenre, News—is an art that has taken brainwashing and psychological warfare to its highest levels. It tells the masses what to think and believe, and it works perfectly.
If you don't believe this, ask yourself why the smartest and richest and most successful people in the world continue to spend billions of dollars on advertising year after year after year. It's not because they like throwing away their money.
Whatever else you can say about advertising, it isn't "only" anything.
http://www.apple.com/switch/whyswitch/
2-It doesn't crash
Are you just a tad too well acquainted with the notorious “blue screen of death?” Bid it a fond farewell. With Mac OS X, you’ll become accustomed instead to industry-leading stability. In this elegant new operating system, memory is fully protected and applications can’t conflict with the OS or one another. And, oh yes, Mac OS X is built on the industrial strength of UNIX. Most Fortune 500 companies, governments and universities rely on UNIX for their mission-critical applications. And now, so can you.
now, that is a lie in an y language, OSX crashes as badly as any other computer system, I can get designers, newspaper people from 10 of the best newspapers in the world and they will tell you horror stories about even the latest update of OSX, and they use it industrially.
That's like saying the my french fries are the best because I use someone else's best in the world salt
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