Network Associates is going back to the future, changing the corporate moniker back to McAfee and spinning off a company division as part of a strategy to focus more tightly on security products and services. The Santa Clara, California-based company, which creates and sells applications that protect computer systems, announced Thursday that the Sniffer Technologies product line will be sold to private equity firms Silver Lake Partners and Texas Pacific Group for US$275 million in cash.
Brand-Name Recognition
Upon completion of the deal, the organization will be known as "McAfee," leveraging its widely known product line. "This is the company's best-known brand, outranking Network Associates in customer surveys," said president Gene Hodges. "Being known as 'McAfee' will help us, particularly in the consumer and international markets."
News source: NewsFactor
Brand-Name Recognition
Upon completion of the deal, the organization will be known as "McAfee," leveraging its widely known product line. "This is the company's best-known brand, outranking Network Associates in customer surveys," said president Gene Hodges. "Being known as 'McAfee' will help us, particularly in the consumer and international markets."
News source: NewsFactor
Beyond Divinity is already available Germany, Austria and Switzerland, and will soon be available in other territories including the Benelux,Scandinavia,Portugal, France, Australia, Poland, the Czech republic, the Russian speaking territories, China, Japan, Hong Kong, and Taiwan. Beyond Divinity is being localized in French, German, Chinese, Japanese, Russian, Czech and Polish. Other languages and territories may soon be announced.
I prefer the name NAI to McAfee, it distances the professionals from home users.
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.