Is it possible that McDonald's - a brick-and-mortar burger seller - has outclassed its corporate peers in the IT sector with the most profound use of the Internet yet? Yes.
When we first stumbled upon McDonald's I-AM-ASIAN web site, we thought it was a slightly racist, bizarre locale, promoting the central role hamburgers play in Asian culture. And how could you think anything else given the catchy text displayed on the site? Things like, "Whether we're sipping green tea or enjoying a Big MacŪ sandwich, we're helping make the magic mix called America become even richer. And McDonald's is right there with us, everyday!"
AM-ASIAN site is so much more than a shallow attempt to target part of a company's customer base. It's actually the culmination of a well-organized marketing plan - one that proves IT does matter. And, if you're an intellectual property fan, you'll get a kick out of McDonald's attempt to trademark the phrase "I am Asian." Looking through the site source code, you'll find that a company called IW Group designed the Asian-themed pages. The IW Group specializes in creating marketing campaigns that reach "the growing Asian communities in the United States." We assume they mean "growing" in population count and not in physical size as the I-AM-Asian ads show. IW Group has a rich list of clients, including AT&T Wireless, Bank of America, California Department of Consumer Affairs, Los Angeles Times, Nike and the United States Postal Service.
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News source: The Reg
When we first stumbled upon McDonald's I-AM-ASIAN web site, we thought it was a slightly racist, bizarre locale, promoting the central role hamburgers play in Asian culture. And how could you think anything else given the catchy text displayed on the site? Things like, "Whether we're sipping green tea or enjoying a Big MacŪ sandwich, we're helping make the magic mix called America become even richer. And McDonald's is right there with us, everyday!"
AM-ASIAN site is so much more than a shallow attempt to target part of a company's customer base. It's actually the culmination of a well-organized marketing plan - one that proves IT does matter. And, if you're an intellectual property fan, you'll get a kick out of McDonald's attempt to trademark the phrase "I am Asian." Looking through the site source code, you'll find that a company called IW Group designed the Asian-themed pages. The IW Group specializes in creating marketing campaigns that reach "the growing Asian communities in the United States." We assume they mean "growing" in population count and not in physical size as the I-AM-Asian ads show. IW Group has a rich list of clients, including AT&T Wireless, Bank of America, California Department of Consumer Affairs, Los Angeles Times, Nike and the United States Postal Service.
View: The full story News source: The Reg
What's New
- Added "Recommended Settings" button and removed Select All and Unselect All buttons.
- Made minor cosmetic changes.
- Some minor bugs fixed.
"we thought it was a slightly racist"
but then in the article:
"that reach "the growing Asian communities in the United States." We assume they mean "growing" in population count and not in physical size as the I-AM-Asian ads show."
that sounds like a racist assumption to me. I thought that was kinda hypocritical?
2101 BONI STEEL BLVD
ANN ARBOR, MI 48109
They once didn't give people ketchup for 2 straight weeks! What's wrose, they restrict people with McChicken with only one package of sauce. I of course wasn't happy, and I have been boycotting that one ever since then. If you send feedback to that store owner, they WILL NOT respond! So "I am Hating it!" not loving it!
Now fast forward to another McDonalds at this following address
2675 PLYMOUTH
ANN ARBOR, MI 48105-2470
Well, their service is a lot better, but how should I describe it? I went in and ordered a medium fries. and another person ordered a full meal behind me. Guess what got the food first? The person with full meal order! I had to ask them to give me my freaking fries, and they were like "oops forgot your order" .. what a buncha morons. I can't stand that slow food chain!
Talking about racists, I am still quite offended by their marketing skills. Very very unporfessional.
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