Neowin.net - Apple Creates New iPod Division, Shuffles Execs

Apple Creates New iPod Division, Shuffles Execs

Posted by malebolgia on 20 May 2004 - 15:22 · 5 comments & 346 views

Apple Computer Inc. has created a new division within the maker of the Macintosh computer to sell its popular iPod, the market leading digital music player, the company said on Wednesday. Jon Rubinstein, who has led the Cupertino, California-based company's hardware engineering efforts, will run the new division, an Apple spokesman said.

Timothy Cook, head of Apple's worldwide sales and operations, will lead a newly organized Macintosh division, Apple said. Tim Bucher, now in charge of Macintosh system development, will head up the Mac's hardware engineering. The moves were announced in a company-wide internal e-mail sent by Steve Jobs, Apple's chairman, chief executive and co-founder, and first reported by the New York Times on Wednesday. "This organizational refinement will focus our talent and resources even more precisely on our industry-leading Macintosh computers and the wildly successful iPod," the spokesman said.

News source: Reuters

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(1 reply) #1 Posted by iMike on 20 May 2004 - 15:41: It kind of boggles my mind that these divisions weren't already existant

#2 Posted by tHeDoSe on 20 May 2004 - 17:19: i wonder if that will help in getting a better feature set implemented?

#3 Posted by frogworm on 20 May 2004 - 20:07: /me scratches his head wondering how something like 2% of the computer market is "industry-leading"

#4 Posted by berk1a on 21 May 2004 - 00:46: Seems like a No Brainer since the IPods are now outselling the Macs..

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