As we reported yesterday, Terratec has left the graphic business because of the pressure. And now it seems that Singapore giant Creative Labs is also feeling miffed, at least with one vendor of graphic card chips. We understand that Creative won't use ATI technology - at least not this generation - or as a source told us it wants to "wind down their ATI business".
We don't know what broke up the marriage, but it's obvious that Creative Labs is unhappy with the current arrangement. Creative will continue to support its current customers that have already bought cards and will supply product for as long as it necessary. But as soon as ATI has fulfilled some contractual arrangements, Creative will just shut its ATI business down, we understand. Creative Labs has promised us a detailed explanation this coming Monday.
News source: The Inquirer
We don't know what broke up the marriage, but it's obvious that Creative Labs is unhappy with the current arrangement. Creative will continue to support its current customers that have already bought cards and will supply product for as long as it necessary. But as soon as ATI has fulfilled some contractual arrangements, Creative will just shut its ATI business down, we understand. Creative Labs has promised us a detailed explanation this coming Monday.
News source: The Inquirer
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ATI ROCKS !!!!!!!!!!!!!!!!!!!!!!!111111111111111111111111111111111111111 </noobness>
During the GF4 era Asia noticed that Creative Europe were getting preffered prices on NV parts when they weren't - Creative have one of the best distribution capabilities in Europe, which its why its so important, jence NV were giving Europe premium prices. Naturally Asia got PO'ed at this and turned to NV and said "We want Europes prices", which got rebuffed by NV, so they said "Well, we'll get our chips through Creative Europe", which also got rebuffed. Eventually Asia issued an utlimatum that stated "if we don't get better pricing we'll go with ATI". So, for the 8500 and 9700 timespan Asia went with ATI, whilst Creative Europe stuck with NV. More recently Europe started selling ATI alongside NV.
Given this report appear to talk about Singapore, I would assume that they are talking about the Asia division, so that might not impact Creative Europe. I suspect that this could be a role reversal of what we saw last time - ATI keen to keep Creative Europes distribution capabilities and so they are getting better prices than Creative Asia (and so they go back to NV).
Shut up.
Wtf are you talking about?
Dont cut wires.
Alister
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