Neowin.net - Google Expands Paid Search

Google Expands Paid Search

Posted by malebolgia on 21 June 2004 - 04:09 · 9 comments & 635 views

In an effort to generate more money from advertising on content sites, Google has begun letting any Internet publisher host a search on its website and collect revenue from advertiser-sponsored search listings. The program, AdSense for search, is an extension of Google's AdSense service, through which the search company posts small ads next to articles or reviews that contain certain keywords. Under both programs, publishers get paid when users click on an advertiser's link.

The move to add its search feature on other publishers' sites is a logical move for Google, since many Internet users prefer to conduct queries on the websites they visit, rather than going to a dedicated search-engine site, said Joshua Stylman, managing partner of Reprise Media, a search marketing company. "Site search, whether it's just searching within a site or searching the Web at large, is growing by leaps and bounds," Stylman said. "So for Google, rolling out AdSense on search pages makes an incredible amount of sense."

News source: Wired News

magoo : we've had loads of these stories, set to no show.

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#1 Posted by brn2prgrm on 21 Jun 2004 - 04:19: So lets all click the text-ads on the right of the Neowin main page to help out!

(1 reply) #2 Posted by ac pixel on 21 Jun 2004 - 08:25: Another step closer to search personalization

#3 Posted by YaddaMe on 21 Jun 2004 - 08:28

QUOTE

You shall receive a payment related to the number of valid clicks on Ads displayed in connection with Your Site(s) as determined by Google for its participants in the Program. If You have elected to receive Search Results, this payment will be offset by fees applicable to Search Results

Extremely strange, not to mention vague.

Google has stated the fees will only apply to select few & that you'll never owe money, but that's all they've stated. No one knows what undetermined results will trigger fees of unknown amounts.

There has been an enormous amount of discussion about this of at WMW, and the general concensus is that the program was rolled out too soon with too few details. Several feel it's Google's attempt at ubiquity, disguised as another publisher's ad program.

Last edited by 10547 on 21 Jun 2004 - 08:34

(4 replies) #4 Posted by R-Style on 21 Jun 2004 - 11:29: I have no google ads on neowin.
I don't know why i don't have Google ads.
Maybe I have used some spyware programs to block these Ads.

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