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Thanks xStainDx for this submission in Back Page news on our forums. Who also commented; I guess Crucial finally realized they need to compete with OCZ, Corsair (XMS) and Kingston (HyperX)

Crucial Technology, a division of Micron Technology and a well-known memory module maker, unveiled its new Ballistix series of products aimed specifically at gamers and computer enthusiasts. The move outlines a general trend among memory upgrade providers to offer a product line for customers seeking for high-performance components.

Initially Crucial will offer 4 memory module types in the Ballistix lineup: PC3200, PC4000, PC2-4200 and PC2-5300. Every Crucial Ballistix module comes with a custom-designed aluminum heat spreader, dome decal case badge and decorative sticker. The following SKUs are available now from Crucial’s online store:

• Crucial Ballistix PC3200 (400MHz), CL2 2-2-6, currently priced at $74.99 for 256MB, and $138.99 for 512MB;
  
• Crucial Ballistix PC4000 (500MHz), CL2.5 4-4-8, currently priced at $77.99 for 256MB, and $144.99 for 512MB;
  
• Crucial Ballistix PC2-4200 (533MHz), CL3 3-3-10, currently priced at $118.99 for 256MB, and $228.99 for 512MB;
  
• Crucial Ballistix PC2-5300 (667MHz), CL4 4-4-10, currently priced at $124.99 for 256MB, and $238.99 for 512MB.

Crucial is the second company after Corsair Memory to start shipping DDR2 memory modules at 667MHz. Crucial’s PC2-5300 memory modules seem to be more advanced compared to Corsair’s because of lower latencies: CL4 4-4-10, in contrast to the rival’s CL4 4-4-12.

News source: X-Bit Labs