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Microsoft plans to personalize search

NTUsEr   on 03 August 2004 - 12:44 · 5 comments & 1627 views

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Microsoft said on Monday it was aiming to make search services--a hot technology right now with the impending public offering of Google--customized for users so that results would be based on individual preferences and interests.

"We're going to make search extremely personal," Microsoft chairman Bill Gates told an audience of computer science and technology researchers at the software giant's headquarters in Redmond, Wash. Personalized search promises to deliver search results that are more relevant by taking into account an individual's interests based on previous search queries and other information.

Gates was responding to a question dealing with privacy issues and mentioned Microsoft's search efforts because users would have to provide private information to get personalized search results.
Search technology is Microsoft's latest high-profile target as it gears up to challenge top Web search provider Google. Last week, Microsoft demonstrated a search engine that looks for information on computer hard drives as well as on the Web.


News source: C|net


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Besides exposing plans for a Sudeki sequel, the ad also appeared to reveal two other new games: The Final Option and Dragon Wars. No further information was revealed for those titles, although the listing also mentions Codename Avalon, Climax's previously announced mystery project for next-generation consoles.

Given Sudeki's lackluster critical reception, many industry watchers wondered if Climax will stick with its plans to a sequel. Reps for Climax did not respond to inquiries as of press time.

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#1 sup191 on 03 Aug 2004 - 13:16
While I can see this being useful to a point, Microsoft better make it an option. I don't want Bill to keep track of everything I'm searching for - especially all the w@rez and k1dd1e pr0n I look for every night.
(2 replies) #2 Neobond on 03 Aug 2004 - 13:32
I'll have tro remember to announce plans we have for Neowin months before they're implemented so that our affiliates and fellow sites can sit around saying "Damn! I wish I thought of that"

doh Microsoft! you guys need to learn to impress clients with action rather than announcements that only get pushed back and delayed (a common occurance for MS)
#2.1 chacho on 03 Aug 2004 - 14:18
agreed. google doesnt announce their products at all, they just pop up in the labs and if you find them, you find them. if not, oh well. Google just makes the first thing that pops into its head and tests it. And it seems to be working for them
#2.2 neufuse on 03 Aug 2004 - 16:59
if MS would stop releaseing specs of longhorn then people like apple wouldn't be able to say they had it first either
#3 Jugalator on 03 Aug 2004 - 13:47
Are they talking about this?

Google Personalized Search

Maybe like that + using previous searches as well. But I could be without the latter since I'd rather be without MS maintaining a database of what I'm searching for. Merely letting them know categories doesn't feel nearly as bad.

I also agree with Neobond here -- it's not uncommon Google already has at least something ready, like in this case, with MS rambling on about how they're revolutionize web searching or whatever.

Last edited by 21023 on 03 Aug 2004 - 13:57

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