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WiFi in the UK

Mr magoo   on 09 August 2004 - 10:56 · 19 comments & 1152 views

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According to today's Independent (a UK broadsheet) and Intel, only a 1/3 of people living in the United Kingdom know what WiFi is. WiFi, which stands for Wireless Fidelity, allows mobile users to connect their laptops to the internet and other devices without having to use standard hardwire networks.

The survey, conducted recently, found that many people thought that the phrase WiFi was cockney rhyming slang (e.g. Dog and Bone : Phone) for "Wifey". Other people who participated in the survey answered that they thought Wifi was a Japanese island, or an exotic fruit.

Asides from showing a shocking level of IT ignorance in the UK, the results do highlight Intel's attempts to get Britain wirelessly connected. Combined with a motivation for shifting Centrino packages, Intel is really hoping to raise awareness and get people using the wireless hot spots they've been setting up with BT over the last year. Intel and the Wireless industry would love to see the UK brought up to the same level of wireless proliferation as in the USA.

View: Intel


Microsoft have also updated the wireless capabilities with SP2, which in previous service packs have been dubious at best. The new wireless network setup wizard (screenshot) allows users to easily deploy and manage networks, and at first glance appears to be reasonably effective. Asides from these major additions, there are many more subtle changes that XP SP2 has brought in (NX code, improved security and stability). The No eXecute technology will allow users with AMD chips to have a bit more protection against nasty bits of code, yet the true extent that it will protect it's users is really un-known; it currently seems to be more of a PR thing than anything else. Intel / no NX chip enabled users will benefit from what could be described as a "toned down" software version of NX, called DEP (Data Execution Prevention - screenshot).

As a user, my computer does seem to be doing tasks a bit faster than before; basic tasks like loading up explorer windows or getting desktop properties up are definitely going faster than under SP1. The only minor problem in encountered with SP2 was to do with MS Messenger. XP re-installed MS Messenger (to be expected) after I’d previously removed it, and on rebooting post install continued to load it up even though MSN Messenger is running! Silently wasting 5 megs of Ram, it's annoying and something Microsoft doesn't seem to want to tackle! However, it's thankfully removable. I haven't had any of the problems that a few people have mentioned, and would thus recommend SP2 to all. To people who might have had bad experiences with earlier beta releases of the service pack, I'd urge them to try the final version, which is (somewhat obviously) substantially more polished than the betas.

Note: This post has been updated since it was originally posted this morning.

Note from MS: the file package is optimized for network installs and that it is three times bigger than the download from AU/WU.

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(3 replies) #1 forster on 09 Aug 2004 - 11:03
QUOTE
Asides from showing a shocking level of IT ignorance in the UK


Im quite offended by that - wifi is hardly as widely used as say, CPU
#1.1 vetMr magoo on 09 Aug 2004 - 11:07
First let me declare myself as a Brit (i live in Birmingham).

Are you trying to say that most people know what CPU stands for? Let alone know exactly what it does? I'd say not!
#1.2 forster on 09 Aug 2004 - 11:09
CPU is first year tech stuff - wifi is relatively new.

Generalisations do nothing but offend people, as I have just pointed out.
#1.3 ClintEastman on 09 Aug 2004 - 11:17
Hey mr magoo i live in Birmingham too, and i agree with you.
Most people havn't a clue what WiFi is and call there PC's CPUs...
#2 L0KI on 09 Aug 2004 - 11:12
my parents who are completely IT illiterate asked me to put a wifi network in their house... but most people don't know what WiFi is, but do know what a wireless network is.... it's a terminology thing.... not necessarily the way intel want you to call it...

#3 lunamonkey on 09 Aug 2004 - 11:38
I agree, it's all about the context it's said in.

If I asked a mechanic what a nut was, he'd have a different answer than a chef.

I bet there are other things that are called "wifi" in other parts of the world, it has nothing to do with IT ignorance.

Anyway, I would say that 1/3 of the UK is a very high number to know what "wifi" is. Ask them what a wireless computer network is and you'll have an even higher number.

The term is pure buzz word. lame as.

I bet the same amount of people don't know what hi-fi means, but they know what their sony system does.

How many more acronyms / abbreviations don't people know? TONNES! How ignorant is the uk! Sheesh

This article is pathetic, time for lunch, and end of rant.

edit : some typos.

#4 Rishdeep on 09 Aug 2004 - 11:40
Heh heh. I believe I was part of the company that actually conducted this survey and, yeah, most people that I spoke to didn't have much of a clue. They mostly said "well I'm guessing its something to do with the Internet" while others went with the other options. Only a few were actually sure what the term Wi-fi meant.
#5 mrbester on 09 Aug 2004 - 12:03
QUOTE
Asides from showing a shocking level of IT ignorance in the UK

Well, look at it this way:
UKers are put off networks / Internet in general by the charges. You either are lucky enough to live in a broadband enabled area or you have dial-up. Both are stupidly expensive (esp. dial-up, plus that ties up your only phone line), so they don't bother. If they aren't bothering, why should they care what WiFi might mean? It's irrelevant to them "Oh, it's part of that Internet thingy is it? I don't use that, but my kid does at school.".
As to the relevance of the survey, adverts for laptops with wireless connectivity don't use the term "WiFi", they use "wireless [connectivity|technology]" across the board. If mainstream advertising doesn't mention the term, how are consumers going to know what it means?
(4 replies) #6 PR. on 09 Aug 2004 - 13:29
Most people in the UK don't care they live in their own little world and unless ITV1/The Sun tell them that a) It can be used to access pornography or b)Paedophiles use it to watch there kids they aint interested.
#6.1 CubanPete on 09 Aug 2004 - 13:40
Lol, Let the flaming begin!

Seriosuly mate, if thats what you think, you just described yourself!
As a brit i have to agree with the article , although i bet the survey was carried out in london and nowhere else! Most people dont know much about technology, especially wifi, but lets face it us brits are only just getting broadband (Its been around a while i know but it was either too expensive or very sparse i.e. citys) Now someones throwing wi-fi at us im not sureprised people dont know what it is i dont think i've ever heard it mentioned on any adverts or outside the technology news arena! The only wireless advert i know of is the new centrino one and that doesnt mention wifi either just mentions centrino technology without wires!
#6.2 Sawyer12 on 09 Aug 2004 - 14:09
I liked that, It sums it up perfectly. I totally agree with you PR.
#6.3 longwilli on 09 Aug 2004 - 14:25
PR you ignorant moron no one watches ITV lol
#6.4 PR. on 09 Aug 2004 - 15:14
I'm just tired of the media leading the GBP around like sheep.

Today it’s the 5-in-1 injection for kids that cause their testicles to grow in their eye sockets or something. tomorrow it will be Africa again or maybe the weather.

And I can assure you lots of people watch ITV I'm afraid, with quality TV like Neighbours from Hell MXVI and Tonight with Trevor McDonald with features covering how great Jordan is since her appearance on ITV1 show "I'm a celebrity get me out of here" and then a special article on internet child pornography by Carol Vorderman

I don't have a problem with people not knowing what WiFi is, its their ignorance is bliss attitude that pis...annoys me

Anyway I'm just ranting, this is what happens to UK IT staff
(2 replies) #7 longwilli on 09 Aug 2004 - 14:26
The truth is most people in the UK find I.T geekish and couldn't care that they dont know what WiFi means because they have better things to do with there time. They would rather go out side, get some fresh air and play sports.
#7.1 PR. on 09 Aug 2004 - 14:59
Wow you stereotype more than I do!

So by knowing how to use a computer and get the best out of it you are presumed to be some fat slob?
#7.2 take_the_veil on 09 Aug 2004 - 15:03
That stereotype is sooooo untrue. I'm a lazy slob and i only weigh 12 1/2 stone (about 175 lbs? )
#8 take_the_veil on 09 Aug 2004 - 14:55
One third? No way is it even that. One third of the independant readership maybe.

87.3% of statistics are made up anyway (according to me) but only 67.32% are made up according to 45.3% of the population minus the 23.65% who don't even know what a statistic is.
#9 angrybrit on 09 Aug 2004 - 16:59
Is it that important for people to learn jargon that will be probably obsolete in 20 years.
#10 Inertia on 10 Aug 2004 - 06:36
I thik its prolly true, and hte ignorance makes m y job as a technical support consultant in the UK a lot harder.

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