Apple to give its stores a Mini Me look

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After dreaming up big plans for its network of retail stores, Apple Computer is starting to think small.

The Mac maker plans to expand its network of retail outlets by creating a mini version of the Apple store. Apple Chief Financial Officer Peter Oppenheimer confirmed on Wednesday's earnings conference call that the company plans to open six of the smaller stores.

Oppenheimer said the smaller stores will allow Apple to reach more people in more places, but did not offer many details. The company has scheduled a press briefing Thursday at one of the outlets--at a mall near Stanford University, just a stone's throw from an existing retail outlet in downtown Palo Alto, Calif.

News source: C|Net News.com

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(5 replies) #1 Xtreme $niper on 14 Oct 2004 - 02:24

First of all finish moving to Canada, THEN make these mini stores... damnit apple has no priorities.

And did you hear the news, Apple is bringing the Music Store to Canada!! it was on the national news. lol

#1.1 thenewbrgnewman on 14 Oct 2004 - 02:36

screw apple, i hope they don't come to canada

#1.2 Xtreme $niper on 14 Oct 2004 - 03:11

Too late... The contamination of Canada with the Apple virus has begun. =S

#1.3 Cephas on 14 Oct 2004 - 03:47

At least it's better than BMac... they make Future Shop look good.

#1.4 noyb on 14 Oct 2004 - 16:26

If its iTMS your after rumors are your getting it next month. IMO you don't have any right to complain, after all although i can boast that i have iTMS in my region you have Hooters, a francise that should have a hell of alot more of a priority in expanding then some bloody music service.

#1.5 kirk26 on 14 Oct 2004 - 16:31

Yea, Canada is a big virus in itself.

(1 reply) #2 Yvo on 14 Oct 2004 - 02:39

Yup I have seen this develop. I know exactly where one of those mini me stores will open.

In Tukwila, WA @ Westfield Southcenter mall on Rainier court near the food court. Very small Apple store. Used to be Wizards of the Coast store.

#2.1 blackice912 on 14 Oct 2004 - 07:28

Heck yeah, no more drives into Seattle for me!

#3 Bling3k12 on 14 Oct 2004 - 03:10

IFO Apple Store is a great site for learning about Apple's Retail Stores. I visit it at least twice a week.

(1 reply) #4 Galley on 14 Oct 2004 - 05:07

They need to build one in Greenville, SC. The people in the Apple dept. at CompUSA completely ignore you (which is why I bought my iPod from Apple, not them).

#4.1 aboi on 14 Oct 2004 - 08:20

wow looks like where not the only one getting ignore here in the san francisco store (crapusa). but now that we have a mac store here in frisco and just a block away. i would just go to the apple store to get my mac. the poeple there are very helpful when i got my ipod.

(2 replies) #5 _//_TechTV on 14 Oct 2004 - 05:13

Now, if only they made their products cheaper, then more people would buy them!

#5.1 Jack31081 on 14 Oct 2004 - 13:27

Oh..my..god. I've never thought of it that way before!! Neither has Apple, I bet!!

/hopes you're kidding

#5.2 noyb on 14 Oct 2004 - 14:05

Actually Apple have stated that they don't want to enter the budget market, the sub $800 market is something that they want nothing to do with, who would other those that want corporate accounts or to be put at the back of the store with lindows installed on their machines.

#6 giantsnyy on 14 Oct 2004 - 11:06

the one built into Menlo Park Mall, NJ is one of the smallest i've ever seen. No bigger than a common electronics boutique you see in malls.

#7 pixlnet on 14 Oct 2004 - 16:12

This is actually what Steve spends the majority of his time on, these retail stores. Apple will be the only computer manufacturer who can survive by having retail outlets because they offer something different. Gateways biggest failure was the computer they made was no different from the ones being sold at Best Buy, CompUSA, etc. These stores are a giant step for Apple, especially these mini ones.

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