Microsoft, Yahoo extend contract for Web ads
Posted by malebolgia on 18 November 2004 - 15:38 · 1 comment & 800 views
Microsoft has extended its partnership with Yahoo to deliver sponsored search results on its U.S. and international MSN sites, despite the software maker's recent declarations that it intends to be a major force in the search market. Microsoft has extended until June 2006 its agreement with Yahoo subsidiary Overture Services Inc. to deliver the pay-for-performance results, it said Thursday.

The agreement was initially undertaken in 2001 and was due to expire in June 2005, an Overture spokeswoman said. There has been no changes to the terms of the contract, the spokeswoman said. Financial details were not disclosed. Microsoft's decision to lengthen its search partnership with Yahoo comes at a time when the software maker is sharpening its own tools and expertise in the area.

News source: InfoWorld

Thanks to Hadiz from the forums for the heads up on this article


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Quote this comment Reply to this comment #1 Posted by figgy on 19 Nov 2004 - 02:39
Overture's patents will make it difficult for Microsoft to come up with its own sponsered ad system.
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