Google will expand its ability for searching books by working with Stanford and Harvard Universities, among others, to digitize out-of-print and copyrighted works.

On Tuesday, the Mountain View, Calif.-based is expected to announce relationships with five major libraries, including the University of Michigan, Oxford University and the New York Public Library, to create digital copies of some books so that they may be searchable using Google. Also on Tuesday, the company will begin sampling some works already scanned for Google Print, the company's searchable index of books that it formally unveiled in October.

Susan Wojcicki, Google's director of product management, said the project will evolve over several years. "Libraries have been the keepers of information for centuries," she said. "We're excited to unlock that wealth of Information." For now, the scope of Google's relationship with each institution varies. For example, Harvard Publications Director Peter Kosewski said the university is in a pilot program with Google to scan only 40,000 randomly selected books from its collection of 15 million, the largest academic library in the United States dating to the 1630s.

News source: C|Net News.com


Cont...

Mobile games based on Spider-Man, X-Men, Fantastic Four, and Iron-Man will be co-published with Activision, which previously optioned the rights to those properties for console games. The two publishers are planning to cross-market their mobile games with the console and film offerings.

Other important properties covered by the agreement include Blade, the Incredible Hulk, Ghost Rider, Captain America, Daredevil, and Elektra. Excluded from the deal are the rights to the Punisher franchise, which are controlled by THQ, as well as any IP associated with the Spider-Man 2 movie, which belongs to Sony Pictures Entertainment.

The current content roadmap calls for the release of mobile products associated with the movie Blade Trinity starting today. Other suites of content to follow next year will include Elektra in January, 2005, Fantastic Four in Summer, 2005, and Incredible Hulk and Ultimate Spider-Man later in 2005. Each of these content blocks will be timed to capitalize on the release of its corresponding Hollywood blockbuster, and/or its major video game release from Activision.

In a departure from normal mobile entertainment distribution strategies, Mforma is planning to group all of its products associated with a single Marvel brand into a discreet 'channel,' which can be tailored to a particular carrier's needs. During a recent interview with GameSpot, Matt Edelman, Mforma's Senior Vice President of Publishing, said consumers are most interested in their favorite brands in their entirety--so it makes much more sense to group all products related to the Fantastic Four, for instance, into a single, easy-to-access link on a carrier's deck, rather then sort them by category.

"Marvel was looking for a partner that has a global reach," said Edelman, "and Mforma can do that. Marvel really picks and chooses who they work with very carefully, and they now see mobile as an equally important part of their content strategy."

Marvel echoed Edelman's sentiment in its press release. “Mobile is a major new entertainment medium and our objective all along has been to enter this new space on a grand scale with an ambitious partner capable of putting together a holistic program across the various developing technologies and applications in the wireless space. We believe Mforma is capable of delivering on that objective and we are thrilled to be working with them,” commented Tim Rothwell, president of Marvel Worldwide Consumer Products.

Edelman also explained that the landmark agreement heralds a seismic shift in Mforma's approach to the mobile content business. "We could have gone deep into games," he said, "but instead we're moving towards a partner-based strategy."

When asked if he could discuss any other new partnerships that Mforma is currently pursuing, Edelman had no comment, other than to say that Mforma is "aggressively exploring new partnerships everywhere."



There are 15 additional comments
Advertisement
(1 reply) Quote this comment Reply to this comment #1 Posted by nemo on 14 Dec 2004 - 16:52
google is so awesome!!! they can never stop getting better...
Quote this comment #1.1 Posted by kitchenutensils on 14 Dec 2004 - 17:00
yeah i know!
Quote this comment Reply to this comment #2 Posted by quick on 14 Dec 2004 - 17:22
Nice...
Quote this comment Reply to this comment #3 Posted by Beast_4thHM on 14 Dec 2004 - 17:35
Brilliant Idea! info for all! power to the people!
Quote this comment Reply to this comment #4 Posted by nic on 14 Dec 2004 - 18:12
libraries still have some HUGE advantages over the internet when it comes to finding reliable sources of information.

This is a great leap for Google, and I hope they expand to cover more libraries and even go beyond electric copies of books to cover electronic card catalogs.
Quote this comment Reply to this comment #5 Posted by Richardo on 14 Dec 2004 - 18:19
Scan 40,000 books? OMG that must be the most boring job in the world. Wonder how well it will work with diagrams and pictures, or will they use text-only books?
Quote this comment Reply to this comment #6 Posted by pctuk on 14 Dec 2004 - 18:49
If we reached a point where all the books in the Oxford University library were scanned it would be a fantatic resource.
Quote this comment Reply to this comment #7 Posted by [hxc] on 14 Dec 2004 - 19:03
this is the first wave of the assimilation has begun haha. good idea google.

the best got got better
(1 reply) Quote this comment Reply to this comment #8 Posted by Dark Ride on 14 Dec 2004 - 22:34
It will take several years wow
Quote this comment #8.1 Posted by mukati on 15 Dec 2004 - 04:11
estimated 6 years to digitize the 7 million volumes of university of michigan
Quote this comment Reply to this comment #9 Posted by Shifty_mc on 15 Dec 2004 - 03:32
the more old information digitised and kept forever more the better
(1 reply) Quote this comment Reply to this comment #10 Posted by DrunkenMaster on 15 Dec 2004 - 04:12
I'd like to seem them do academic journals. At least if not the full article, be able to search for keywords and give me the title of the article. The 3rd party companies univesities use all suck and cost a lot of $$$$ .
Quote this comment #10.1 Posted by tiwaris on 15 Dec 2004 - 11:37
Google scholar does a part of that. (but for only online data).

This is huge step ahead by google.

Is is legal to put online (for free) all the academic content without getting confirmation from the respective publishers. I don't think libraries own copyright to the volumes they house.
Quote this comment Reply to this comment #11 Posted by Dwarden on 15 Dec 2004 - 11:38
yes more informations ... imagine all that possible disasters which can happen to normal library (floods e.g. like Prague tons of unique books losts forever) or fire ...

digitalized and stored in multiple places around world ... protected against EM damage ...

yay
Quote this comment Reply to this comment #12 Posted by Hills420 on 16 Dec 2004 - 03:40
I've used scholar and it seems really good.
[1]

Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!

Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.


Scroll to the Top
....
My Preferences
....
Communicating with server
Loading
Please Wait...
....
Loading
 X 
....