Apple today announced its first quarter financial results for 2005. In the quarter leading up to the festive period, the company saw net profits of $295m for the quarter, representing an increase of ~350% on the same period a year ago. Apple saw $3.49bn of revenue, a 74% increase on the previous period. International sales outside the USA accounted for 41% of the company's income.
Apple shipped just over a million Macs during the period and sold 4.5m iPods, representing a 525% increase. In 2004, total Tablet PC units shipped was .4m, and in Q1 on 2004, 55m PC's were shipped. One of Apple's main iPod rivals, Creative, announced today that in the same time period it had sold 2m Mp3 players.
Apple CEO Steve Jobs said that he was "thrilled to report the highest quarterly revenue and net income in Apple’s history. We’ve sold over 10 million iPods to date and are kicking off the new year with a slate of innovative new products including iPod shuffle, Mac mini and iLife ’05.”
Apple noted that not making so many of the components in it's products left it vulnerable to supply issues; the company specifically pointed to the G5 chip and potential under-supply in that area, but press coverage before Christmas also pointed to supply problems with the iPod. In 2005, Apple hope to capitalize on consumer interest in it's iPods and turn it into a wider interest in Apple products. Plans involve offering cheaper / more accessible Mac computers like the Mac Mini. How successful this concept will be in bringing over Windows users is un-known; analysts speculate that devices like the Mac Mini will not substitute a Windows PC, rather compliment it.
View: Apple | Job's Keynote Coverage
View: Neowin Discussion
Apple shipped just over a million Macs during the period and sold 4.5m iPods, representing a 525% increase. In 2004, total Tablet PC units shipped was .4m, and in Q1 on 2004, 55m PC's were shipped. One of Apple's main iPod rivals, Creative, announced today that in the same time period it had sold 2m Mp3 players.
Apple CEO Steve Jobs said that he was "thrilled to report the highest quarterly revenue and net income in Apple’s history. We’ve sold over 10 million iPods to date and are kicking off the new year with a slate of innovative new products including iPod shuffle, Mac mini and iLife ’05.”
Apple noted that not making so many of the components in it's products left it vulnerable to supply issues; the company specifically pointed to the G5 chip and potential under-supply in that area, but press coverage before Christmas also pointed to supply problems with the iPod. In 2005, Apple hope to capitalize on consumer interest in it's iPods and turn it into a wider interest in Apple products. Plans involve offering cheaper / more accessible Mac computers like the Mac Mini. How successful this concept will be in bringing over Windows users is un-known; analysts speculate that devices like the Mac Mini will not substitute a Windows PC, rather compliment it.
Brad Wardell is an employee of Stardocks.

Maybee he will lower his prices
Keep in mind the ipod came well before the music store... and they are being no better or worse than any other company. Apple makes liitle to no money on the music store and it is used to support the harware business. Do you also with Microsoft would die?
Being monopolistic is using one product to force users to buy another; like what MS did with Windows 95 and Internet Explorer. Maybe Apple is not making much money from iTunes (I seem to remember it was about 1¢ per song), but they know in the long term that users with huge iTunes collections are not likely to buy anything but another iPod when it comes time to upgrade their music player.
Say what you like about Microsoft, but I think their digital music format is great (I would think differently if they didn’t allow other companies to use it). I just think these companies like Napster, Dell, Music Match and so on need to be slapped for allowing Apple to get such a strong head start. Windows XP included all the support needed for an online music store (almost 2 years before the iTunes store opened), but no one built a store around that support.
I'd like to see more stores with "more" formats, especially some with no DRM. I know the last is a pipedream but it would be nice and all players could support them without being locked into either MS or Apple DRM schemes.
Don't fool yourself. There are really only two choices: Apple or MS.
BTW. How do you feel about MS competing directly against its licensees with MSN Music? Is that fair?
You seem to be implying that just because a store uses the WMA format that it is controlled by Microsoft. That is almost as silly as making the claim that all software apps written for Windows are just MS apps with a "different sticker". WMA and DRM are Microsoft's platform for media. Most companies have chosen to use it because it is cheaper to pay Microsoft's licensing fees then to develop their own DRM.
Windows Media is to computer media what Blu-Ray is to high-def video. You can use a non-Sony player to play a non-Sony movie on your non-Sony high-def TV just as you can use a non-MS store to buy music with your non-MS software and transfer it to your non-MS player. In both cases Sony and Microsoft respectively would be getting royalties, but I would not make the claim that you are dealing with a single company and different stickers.
As for your options, you are right, you have two. You can choose a company like Apple who will only ever support its own products, or you can choose a format supported by everyone else.
I can understand why so many people may be confused about Microsoft’s involvement in the PlaysForSure label and other stores using WMA. MS wants to see Windows Media become an industry standard (so they can profit from licensing fees), so naturally they are promoting the heck out of the entire industry.
Since both AAC and MP4 are industry standards, you don't have to have Apple specific software/codecs in order to use them on your device be it a cell phone or set top box. There in lies the advantage.
What Apple wants to do is to leverage the adoption of these standards in devices (which makes Apple no money) to try to expand their market in the area of content creation/management by selling mac hardware/software to the various industries involved in content distribution and content creators/artists.
This is a different approach/strategy from what MSFT is using. You don't see MSFT producing any real content creation tools. They just provide the codecs/libraries.
You are correct in that Microsoft is not trying to sell media creation products; they are not currently in that market. That is why they have partnered with Adobe and a few other big names to provide options in their products to create Windows Media files.
To each his own, different companies have different ways of making money. Apple is using the popularity of the iPod to lock uses into their digital media world; Microsoft is using its weight to create a digital media platform. Out of the two, I prefer the Microsoft idea of allowing others to play inside their digital media platform, unlike Apple who wants to be the only player.
I don't think this DRM'ed music is necessarily the major source of music for people, even iPod users at least at this time.
DRMed WMA is windows only. That is more of a concern to me as I cannot use those stores/player at home as a mac user. I can use iTunes and iTMS purchased songs at home on my mac and on my windows workstation at work.
Ok so for me, there is cross-platform compatibility, and a choice of many third-party upgrades/addons for iPods. As you say, to each their own.
I use DRM a lot and think we will be seeing more, not less of it. There are a few issues I have with it (you should be able to let friends barrow your music, and you should be able to use songs in home movies), but for the most part I think it is a good idea. It will not be too long before we start sing DRM movies for download (one company is already doing that with Microsoft’s technology, but it currently has an extremely limited selection).
So reworded I guess it's:
Apple Announce Massive Growth in October 1 2004 through December 31 2004.
I'm not saying that the market Dell and those guys is necessarily bad but companies should stick to what their good at.
Last edited by 18285 on 13 Jan 2005 - 18:26
Are their iBooks overpriced when you add up the software and hardware bundled with it?
Is this new Mac Mini over priced when you consider it's formfactor, included hardware and software (such as iLife and Appleworks)?
In that conference call, Apple said that their profit margin on the eMac and mac mini were the same and both were below the company average.
Last edited by 18285 on 13 Jan 2005 - 18:28
Since I'm such a nice guy, allow me to correct them:
Mac is to PC as Firefox is to Web browser.
Mac is to PC as Starbucks is to Coffee store.
(Not to be taken seriously)
*Note: Don't take what I say seriously, its all in good humor.
Some people just don't think before they talk. What would it take for Apple to "dominate" the IT sector? Well, in my book they would have to have a market share almost as big as Microsoft's for it to be considered domination. It takes Microsoft almost 3 years for a new OS to “dominate”; so even if we figure that every Windows user in the world wanted a Mac, it would still take at least 3 years for the transfer to happen.
Anyway, not going to happen. Sorry. Maybe in 10 years.
Bottom line if you operate off a Wallmart type margin making only a few dollars per PC sold you have to make up the difference elsewhere. So next time you look at an Apple machine or even a Sony one that is honestly priced not overpriced take a moment to think about all your other complaints like Indian call centres etc etc.
If you want a Mac, you can buy one right now from Apple for $499.
Sadly engineeing software is still a problem. If you really want to try a Mac, the mini would make for a great second computer.
So the headline should have been: "Apple Announces Massive Growth..."
It's cringe-inducing to see bad grammar on a major website!
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