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Microsoft Reveals Internet Explorer 7 Branding

lardiop   on 13 August 2005 - 01:50 · 178 comments & 21446 views

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We just received word that Microsoft has updated their Internet Explorer 7 browser graphics:

"Hopefully, by now you’ve seen from our posts that there are a lot of new features and work going into IE 7. As part of this update, we’re refreshing our icon and logotype. We considered more radical departures from our current logo, but blue “e” with the ring is very recognizable and familiar to users, so we elected instead to make more subtle changes.

As you can see, the new “e” has more modern look, and the edges are a bit darker so the icon stands out better against different backgrounds. We liked the gold ring too since it brings in new energy and helps the icon pop a bit more than the old one. This icon and text treatment will be used on the versions of IE 7 for Windows XPSP2, Server 2003 SP1, and x64 versions. We’ll have a slightly different look for the Windows Vista™ version, one that’s more consistent with the icons there. We’re not quite ready with that one yet, but we’ll share it here once we do."


We openly criticized the Beta 1 logos in our review of IE7 stating that "The Explorer "E" has been updated to a Macintosh IE type symbol, which we find doesn't look right when loaded into the start menu or quick launch bar." We think Microsoft has done a nice job this time around and the logo should look great in the final product.



View: Neowin Discussion | Neowin Reviews IE7 Beta 1
View: Internet Explorer Blog




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(3 replies) #1 theyarecomingforyou on 13 Aug 2005 - 01:53
It looks quite nice; it was certainly time that they updated it.
#1.1 sphbecker on 13 Aug 2005 - 22:00
All they did was change the color of the swoosh from blue to gold and put some basic lighting effects on the 'e'. It does look better now. I don't know if I would go so far to say 'nice"

EDIT: ohhh, I see the small print. They changed it from Microsoft Internet Explorer to Windows Internet Explorer. I guess the days of IE for Mackintosh and other platforms is not gone for good.
#1.2 jamestmont on 14 Aug 2005 - 05:05
[B]Then dose it come out and where can i get it?
#1.3 theyarecomingforyou on 14 Aug 2005 - 16:04
QUOTE
I don't know if I would go so far to say 'nice"


I said "quite" nice. I don't like it and the texture/lighting effect on the "e" looks poorly done, but they could of done a lot worse.
(19 replies) #2 MGS3-SS on 13 Aug 2005 - 01:54
I guess that new icons and graphics = product quality
#2.1 jadkins555 on 13 Aug 2005 - 02:05
Because we all know that you can't develop the branding and the product at the same time.
#2.2 MGS3-SS on 13 Aug 2005 - 02:25
Yep, we all know that.
#2.3 SFalcon on 13 Aug 2005 - 03:59
Lest we forget the ridiculous fanfare that ensued when Firefox's logo was revealed... And didn't people try to name a constellation after it?
#2.4 nacs on 13 Aug 2005 - 05:43
Of course!

New branding solves everything! Like ****ty standards support...
#2.5 STV on 13 Aug 2005 - 09:51
and your complaining does...what exactly?

STV
#2.6 NegaC on 13 Aug 2005 - 09:57
I thought you would have realised by now.. bashing MS makes you cool.
#2.7 theh0g on 13 Aug 2005 - 12:19
STV and other fanboys, you would applaud even if Gates laid a turd, scan it and call it a logo. Yer so pathetic, but thanks, you sheeps always make me laugh in surprise on how far human stupidity can go. Congratulations. Maybe some day you'll realise nacs has a point, but in this case, Microsoft already won because that was their goal: make a new look and logo so (dumb) users think something actually changed, since most of you don't even know how ****ty the standards support is, it's us, the web developers who take care of these problems for you and it costs us a LOT of money. When you'll be losing your money because of some retarded company, you'll understand.

Last edited by 11188 on 13 Aug 2005 - 12:30
#2.8 rIaHc3 on 13 Aug 2005 - 12:31
theh0g - Think for a second; do you honestly think that most moms and average Joe that gets a PC for work for simple browsing accually look at Firefox or Opera? No. They see "Internet Explorer" on the desktop and they just use that. The web developers that are stupid and cant realize that are the one that are losing alot of money and time by making a web site in which most people that will visit it will use IE. I for one consider myself as having a good knowledge about computers and to tell you the truth I could give a flying f*ck about standards. All the pages I view I can view perfectly in IE so why switch to another browser (which Ive tried Firefox and didnt like it). Point is its not about being a fanboy or not its just about that your post means absolutely nothing to most people.
#2.9 Sub on 13 Aug 2005 - 13:50
Dont whine because IE7 doesnt support the retarded and almost never used code of Acid 2.

#2.10 nookadum on 13 Aug 2005 - 14:15
QUOTE
I’ve seen a lot of comments asking if we will pass the Acid2 browser test published by the Web Standards Project when IE7 ships. I’ll go ahead and relieve the suspense by saying we will not pass this test when IE7 ships.


Remember people...

QUOTE
Acid2 does not guarantee conformance with any specification


Some of the CSS used with the Acid2 test doesn't exactly conform to the standards as well.

Also, it seems the IE team will be working with the WebStandards group as well, so we shouldn't have to worry about IE7 being the piece-of-crap that IE6 is today.

QUOTE
The web developers that are stupid and cant realize that are the one that are losing alot of money and time by making a web site in which most people that will visit it will use IE.


That's why WE NEED STANDARDS so it works in ANY browser WITHOUT breaking anything. Web developers (those working for personal gain or profit) should use standards just for that reason alone, not because people use IE more or most tech people use a Gecko/Opera/KHTML-based browser. What we web developers want is IE working like the other browsers, without relying on shift crap code for webpages and webapps to display properly. (in other words, as close to the current web standards as possible, and to be up-to-date with upcoming recommendations)
#2.11 Ambivalancer on 13 Aug 2005 - 15:59
People saying that IE is the dominant browser so people should code for that and live with it...why should IE corner the market as such, when people should have a choice of waht they use to browse the web?
#2.12 Sticktron on 13 Aug 2005 - 17:49
If the other companies want to create an alternative product to IE, then it is up to them to conform the established "standards" already in play in the real world.

"most tech people use a Gecko/Opera/KHTML-based browser"
And I'm 17 feet tall.
Fact is Linux is used by a small subset of the total computer using population.
#2.13 Darkinspiration on 13 Aug 2005 - 18:53
sure but linux is not the only game in town. Solaris, macos, bsd, os/2(and deriative), Unix are also pieces of the it world. They might not have the same popularity as windows but they exist. and they are using browser that are not IE6.
#2.14 LTD on 13 Aug 2005 - 23:04
The average user doesn'tr know what Linux is. Linux on the desktop is a non-player.

The average user *maybe* knows about Firefox. Fewer actually use it.

No one gives a **** about Acid2 or "standards compliance." Get over yourselves.

The average user is interested in getting work done, and even for all its faults here and there, Windows allows that. The less tinkering, the better.

The average user comprises the vast majority of the consumer computer/OS market, and Microsoft has it locked because, overall, they *still* make a fairly solid product.

Propellerheads make up a very small percentage of the industry. I wouldn't worry about their criticisms - they're just pissing in the wind anyway.

Some of us have WORK to do.

#2.15 DigeratiPrime on 14 Aug 2005 - 02:23
Issues like Firefox vs Internet Explorer exemplify what will likely be the grand failure of the human race: the sacrafice of freedom for convenience.
#2.16 Ambivalancer on 14 Aug 2005 - 10:42
THAT'S the point I was making. Very well said.
#2.17 nookadum on 14 Aug 2005 - 14:31
QUOTE
Whatever LTD said...


Right, but the point I was making applies to EVERYONE, which means developers and not just the average joe. If MS themselves fix it right (which should be damn easy for them), then everybody wins, we get better looking webpages which follow standards (and make web developer's lives a lot easier), and mommy can check her banking/stock website without any trouble.

QUOTE
If the other companies want to create an alternative product to IE, then it is up to them to conform the established "standards" already in play in the real world.


Right and wrong, all the other alternative browsers have already threatened MS' hold on browser supremacy, which is why Microsoft is working with the web standards group, although it won't be as compliant as the other browsers. It's a win-win situation, afaik. The "other companies" are already playing in the real world, it's just that people are blinded by 'marketshare' to know it.

QUOTE
Issues like Firefox vs Internet Explorer exemplify what will likely be the grand failure of the human race: the sacrafice of freedom for convenience.


Apparently. However you should change that to "making things works right and properly" vs. Internet Explorer.
#2.18 Treefrog on 15 Aug 2005 - 01:27
QUOTE
Propellerheads make up a very small percentage of the industry. I wouldn't worry about their criticisms - they're just pissing in the wind anyway.


Ah, but "propellerheads" are generally the ones that create your precious web pages to start with, and their concern, with "their criticisms" is what gives you a choice of browsers to begin with. Not really who you want to piss off unless the only web sites you want to be able to visit are in the microsoft.com domain.
#2.19 shao on 15 Aug 2005 - 09:33
QUOTE
I guess that new icons and graphics = product quality


[URL=http://www.theinquirer.net/?article=25397]Firefox loses ground to Explorer and Safari
[/URL]

#3 whcodered on 13 Aug 2005 - 01:59
I like this one, gj ms.
#4 lylesback2 on 13 Aug 2005 - 01:59
FINALLY!!! great icon! even better then the firefox icon. even tho it's a small graphics change to the E and a yellow.. shooting star well call it around it, i really like this icon!
(5 replies) #5 Tantawi on 13 Aug 2005 - 02:01
The icon is ugly! and the colors mix is crap.
#5.1 Pc_Madness on 13 Aug 2005 - 11:53
I agree, the border around the E makes it too dark. Thats what I love about FireFox's icons (ok, bad thing to compare against but..), really bright colours. They should have stuck with the same blue E and added the little yellow strip... but personally I think all it needed was tweaking, the original was fine. :
#5.2 Colonel_Angus on 13 Aug 2005 - 14:38

It looks like a blue e being urinated on.

-the colonel
#5.3 Shining Arcanine on 13 Aug 2005 - 16:50
I agree. It is ugly. Its been settled. I'll be using Firefox on Longhorn, not because of any form of superiority, existant or non-existant, but because Firefox isn't ugly.
#5.4 Ravensworth on 14 Aug 2005 - 01:53
Whether or not it's ugly is your opinion; some people think it looks great. However choosing one program over another simply because of what it looks like is stupid. That's probably one of the top indications of a computer user that has no idea what they are doing and should have their PC taken away (and maybe beaten over the head with the keyboard for good measure).
#5.5 Shining Arcanine on 15 Aug 2005 - 01:39
Ravensworth, if I didn't like how computers looked, I wouldn't have 7 years of experience right now in building and maintaining them.

If I didn't like how Firefox looked, I wouldn't be using it right now. I'd probably be using Opera 8. Its standards support seems to be superior minus a few block model quirks (which I believe Opera's developers have resolved).

By the way, indicators aren't always right, especially when you have only had a glimpse of what you think you know everything about.
#6 Co_Co on 13 Aug 2005 - 02:02
I am NOT feeling the yellow/gold. I really don't like it I thought the icon in beta1 was pretty nifty but its just my opinion.
#7 Dayon on 13 Aug 2005 - 02:03
Ooh. Neat. I like it. I mean, they could have coated it in shiny white goo, apparently thats what people like these days, but instead, they made something that actually looks good.
(4 replies) #8 krono6 on 13 Aug 2005 - 02:04
And, this is news.... How??
#8.1 WishX on 13 Aug 2005 - 02:11
Because it's new. Hence "NEWs." No one said it would be life-altering or Earth-shattering...
#8.2 Ravensworth on 13 Aug 2005 - 02:11
Isn't it obvious enough? If you can't figure it out, just turn off your computer and go to bed.
#8.3 nvizible on 13 Aug 2005 - 02:24
WishX has the answer!

Some people really need to brush up on their etymology!
#8.4 Deviate_X on 13 Aug 2005 - 10:29


etymology:

1. The origin and historical development of a linguistic form as shown by determining its basic elements, earliest known use, and changes in form and meaning, tracing its transmission from one language to another, identifying its cognates in other languages, and reconstructing its ancestral form where possible.

2. The branch of linguistics that deals with etymologies
(4 replies) #9 Cyranthus on 13 Aug 2005 - 02:28
wow... they changed the color of the stripe... big difference!
#9.1 xpgeek on 13 Aug 2005 - 03:20
ditto
#9.2 Ravensworth on 13 Aug 2005 - 04:30
They changed more than the stripe; the e now has a glassy look and dark edges. Anyway who said it has to be a major change? The important thing is that nobody cares whether or not you are impressed.
#9.3 Cyranthus on 13 Aug 2005 - 16:14
but thats the whole point isnt it? to impress people, otherwise they would of just kept the same ugly ass lookin logo and said "eh, who cares what people think!? we'll release what we want to!"
#9.4 Jeremy1 on 13 Aug 2005 - 18:15
Yes, the point is to impress people. But it's impossible to impress everyone, since there will always be people who hate what they do for various reasons. So it really doesn't matter if you're impressed or not.
(7 replies) #10 LTD on 13 Aug 2005 - 02:35
It looks fine. Clean, professional, quiet.

It's a reflection of Microsoft as a company - quiet, consistent, progressive.
#10.1 DaveXT on 13 Aug 2005 - 03:19
"Quiet, consistent, progressive..."?

I'll give you consistent, but other than that I seriously question whether or not we're thinking of the same "Microsoft" here.
#10.2 LTD on 13 Aug 2005 - 03:27
Progressive: Windows Vista.

Quiet: Compare Microsoft's marketing to Apple's.
#10.3 nacs on 13 Aug 2005 - 05:56
Yes, Vista is progressive...
#10.4 machorro on 13 Aug 2005 - 06:01
quiet ms?


are you kidding me...

those articles about MS thrash talking the open source movement sure are quiet
oh and the ones about Windows being cheaper that Linux they are really quiet too
#10.5 Daza on 13 Aug 2005 - 06:18
consistent? one word: WinME Nice looking logo by the way.
#10.6 SniperX on 13 Aug 2005 - 06:46
Do you mean unprofessional looking, faulty when inspected close up, and new gloss but same old stuff underneath?
#10.7 SergeantNoob on 13 Aug 2005 - 18:14
nacs, go outside. We don't need stupid n00bs like you runnig around here.
#11 Ely on 13 Aug 2005 - 02:38
Beautiful, I love it.
(2 replies) #12 NegaC on 13 Aug 2005 - 02:38
Liking the logo. I noticed they've changed the branding from Microsoft Internet Explorer to Windows Internet Explorer, which I find a bit odd.
#12.1 vetlardiop on 13 Aug 2005 - 02:46
Indeed
#12.2 jp10558 on 13 Aug 2005 - 06:36
Likely because it is no longer available on any of the platforms it used to be on, save windows? IIRC, it used to be on Solaris, Mac OS, and maybe some others? Now that it's just on Windows, they might want to reflect that.
(4 replies) #13 U2K Tha Greate$t on 13 Aug 2005 - 02:52

How about , fixing all the bs in IE. Mozilla is still the bes.
#13.1 NegaC on 13 Aug 2005 - 02:54
Wow, I never thought of it that way... I'm never using IE again, Mozilla is the bes!
#13.2 STV on 13 Aug 2005 - 03:06
Yeah, I know. That statement made me dump IE in favor of Firefox.

Damn, U2K Tha Greate$t, you should go into marketing. with that talent that you have you could make a lot of money for some lucky company.



STV
#13.3 I am Not PCyr on 13 Aug 2005 - 04:04
That was funny

I wanna see the IE changelog when the say..
"fixed all the bs"

I can't see any reason to diss MS about Internet explorer
until maybe AFTER they finish it. considering they are in a transition with it..

till then i stick with FF.

Oh yeah the Logo looks good(they coulda made it worse)
and I wish MS success with IE
#13.4 oDD on 13 Aug 2005 - 11:41
QUOTE
I wanna see the IE changelog when the say..
"fixed all the bs"


Haha made me lol, thanks.
(5 replies) #14 Jaxkesa on 13 Aug 2005 - 03:00
Maybe they should spend some time bringing their browser up to W3C standards instead of worrying about crappy icons
#14.1 STV on 13 Aug 2005 - 03:07
different people in microsoft do different things. I hope to god that this isn't an alien concept.

STV
#14.2 M2Ys4U on 13 Aug 2005 - 13:00
Oh my god. STV does actually have (part of) a brain afterall :o
#14.3 nookadum on 13 Aug 2005 - 13:55
STV != SVT
#14.4 M2Ys4U on 13 Aug 2005 - 15:46
oh, meh. Too similar, sorry!
#14.5 SergeantNoob on 13 Aug 2005 - 18:15
Screw standards.
(1 reply) #15 vlsi0n on 13 Aug 2005 - 03:04
looks great!

^ #14 maybe you should spend time elsewhere insted of trolling about a icon
#15.1 Jaxkesa on 13 Aug 2005 - 03:32
Clearly the icon isnt the issue here..
#16 net-cruizer on 13 Aug 2005 - 03:06
Sweet!
#17 MtDewCodeRedFreak on 13 Aug 2005 - 03:07
I love it!!! Looks fantastic!
(2 replies) #18 icecaveman on 13 Aug 2005 - 03:13
OMG why does it make it to the front page news
I'll probably be banned for saying this but someone should be slapped OK
#18.1 Ravensworth on 13 Aug 2005 - 04:35
Do you see the number of comments? That means a lot of people are interested, and that is one of the reasons it's on the front page. If you are not interested in this why didn't you just skip it and scroll on to the next article, instead of whining like a little girl about it. How many news stories have you submitted to Neowin lately Clark Kent? I agree someone should be slapped, but it's not who you think.
#18.2 plasticparadox on 13 Aug 2005 - 06:52
hehe... nice
#19 amrinders87 on 13 Aug 2005 - 03:23
That is nice.
#20 caerma on 13 Aug 2005 - 03:25
Very nice.
(3 replies) #21 Azadre on 13 Aug 2005 - 03:25
LOL it reminds me of the firefox logo. The stripe is the fox.
#21.1 STV on 13 Aug 2005 - 03:29
so, does a circle remind you of a square?

STV
#21.2 mx3 on 13 Aug 2005 - 04:34
...but the IE logo has always had that same concept. I guess you mean Firefox copied IE's logo and replaced the halo with a fox?
#21.3 STV on 13 Aug 2005 - 09:53
Uh...yeah. That's it.



STV
#22 sachleen on 13 Aug 2005 - 03:28
that looks great, omg, it just keep on getting better and better. i like microsoft now.
#23 LiThIuM on 13 Aug 2005 - 03:50
::cough:: get icon from HERE ::cough::

sorry, bit of a shameless plug. i personally like the contrast that the gold ring brings to the icon as opposed to the ol' blue on blue.
(2 replies) #24 Gary_Player on 13 Aug 2005 - 03:56
There are so many comments running through my head I'm not even sure where to start...I can't freaking believe that they think a new logo is going to make things any better. They should get over trying to be trendy and make a decent product. Why are they wasting our time announcing something like this? Blue and yellow...gee, havent seen that color combination before (actually i drew a blank on that one till i remembered cubscouts).

that's enough for now
#24.1 NegaC on 13 Aug 2005 - 04:19
First off, nowhere does it say IE will be better because of a new logo. Nor does it say they're trying to be 'trendy'. It's new logo design, nothing more.

Second, it's a blog, not the main IE site, so they're not wasting any time 'announcing' it. They posted it for people who are interested.

Third, there are different people working on programming than there are for designing. It's not like the whole IE team decided "Oh forget working on code, lets all concentrate our efforts on making a new logo! LOL!"
#24.2 LTD on 13 Aug 2005 - 04:56
He's a Mac user, and it's not a big step from there to be a sarcastic Microsoft-basher.

But still less crazy than a Linux zealot.

Oh well.