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Warner suggests sharing iPod revenue stream

Steven Parker   on 26 September 2005 - 08:42 · 52 comments & 5368 views

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Warner Music Group CEO Edgar Bronfman responded angrily to Steve Job’s comments last week about “greedy” record labels by suggesting that they should get a share in the iPod revenue.

Bronfman argued that some songs should cost more, and some less. These days it's common for an iTunes music store user to pay only for the songs they want, rather than the 'old' idea of paying for the whole album. This creates a whole array of 'problems' for the music labels who have seen an obvious a dip in revenue.

The easy solution is to have artists create CD's containing only hits, or you could do what Edgar at Warner does, and demand a share of profits in the device that has kept the cost of new music down, which we think won't happen.

View: Article @ engadget
View: iTunes Music Store


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Post a comment · Send to friend Comments · There are 52 additional comments
#1 Krpano on 26 Sep 2005 - 08:45
Oh God.
These big companies make me laugh.
(6 replies) #2 Chicane-UK on 26 Sep 2005 - 08:50
The greed of the recording industry knows no bounds - its absolutely beyond belief.

As someone on Slashdot pointed out, this is comparable to Shell (for example) demanding a cut of all the profits made by Daimler/Chrysler companies simply because they provide the fuel that runs them! Its laughable!

The recording labels have shown NO desire to innovate and push the industry forward - they are the absolute LAST people who should take a share from companies like Apple, and Creative who have devloped these players and helped bring in so much more money for the music industry.

Greedy pigs.
#2.1 fro0ty on 26 Sep 2005 - 09:10
Im no big fan of Apple, but I hope Apple tells Warner where to shove it...

greedy pigs indeed
#2.2 Chicane-UK on 26 Sep 2005 - 09:30
Well I am a big of an Apple fan but regardless of my allegience, but this will ultimately effect every music device if these greedy gits get their way.

Owners of iRivers, Creative Zens, etc should definately look beyond their hatred for the other brands, to back the people who make their favourite players and fend off the greedy music industries!
#2.3 GaMMa on 26 Sep 2005 - 14:10
Yea great example, or it'd be the same as car are becoming more and more fuel efficient so oil companies should get a share in profits. The RIAA is full of greedy pigs, and seeing stuff like this on the news is only going to negatively impact their sales. I no longer purchase CDs from the 5 big record labels after all their bullying.

UPDATE: Also why are they adding all these forms of copy protection to CDs? If you're buying the product why are they limiting its distribution? It seems they're punishing the loyal consume, where someone can download uncopyright protected data for free and have better means of redistributing than people who legitimately purchased it.
#2.4 threedaysdwn on 26 Sep 2005 - 15:35
QUOTE
Owners of iRivers, Creative Zens, etc should definately look beyond their hatred for the other brands, to back the people who make their favourite players and fend off the greedy music industries!


Why?

It's Apple/Jobs' fault that the music industry is even in this position. Jobs is the one who caved to their demands with the iTMS. No one else was willing to let them charge insane prices like $1 a song, for poor quality music with strict DRM. Everyone else was content to watch the music industry die or be crippled to the point where they'd have no choice but to get a clue and figure out that there's no way in hell I'm paying $5000 to fill my 5,000 song player.
#2.5 jasondefaoite on 26 Sep 2005 - 18:32
^^ No one else? Ah, that must be why Creative have tied up with Soundbuzz in the asia pacific region. More strict DRM, more expensive than $1 a song, and wma (poor music quality?). Yeah, Apple's out there on their own all right
#2.6 Jstphish on 27 Sep 2005 - 00:36
QUOTE
No one else was willing to let them charge insane prices like $1 a song, for poor quality music with strict DRM.

$1 is insane? Sure the quality could be better (even though some songs I have bought are now 192kbps AAC which is almost the same quality as a CD to your ears) but $1 for a song that took a great deal of time to write, record and market isn't much.
(2 replies) #3 denzilla on 26 Sep 2005 - 08:54
A song is a song and carries different value per listener. What are they going to do next, work up a psychological profile on the customer based on past music purchases and charge the user more for his preferred music type???

Last edited by 34036 on 26 Sep 2005 - 12:46
#3.1 domgrimm on 26 Sep 2005 - 09:19
That's actually not a bad idea...
#3.2 denzilla on 26 Sep 2005 - 10:12
I hearby claim intellectual ownership over my idea and if any member of the RIAA uses it in their sales model, they face prosecution to the fullest extent of the law. They may however, license my intellectual property for a small fee of half their total yealy earnings.

#4 Fark on 26 Sep 2005 - 09:17
Is Bronfman on Crack?
(1 reply) #5 kravex on 26 Sep 2005 - 09:22
QUOTE
Bronfman argued that some songs should cost more, and some less. These days it's common for an iTunes music store user to pay only for the songs they want, rather than the 'old' idea of paying for the whole album. This creates a whole array of 'problems' for the music labels who have seen an obvious a dip in revenue.


So in other words 'there buying the good songs and not the crap we use to fill albums anymore'

Well said Bronfman!!

#5.1 snowy2005 on 26 Sep 2005 - 10:53
Seems the music world is evolving and the music industry refuses to admit it. If they know what's good for them, they would make less ''crap'' and just use smaller cd's... or better, say they don't cd's anymore and just go for online sites.
#6 ziadoz on 26 Sep 2005 - 10:22
We need more artists that are RIAA (or any other commercial record industry)-free, that sell their music purely through online music shops. Hopefully that will give them a good kick in the teeth, as they'll have no rights to demand stupid things like they currently do.
#7 snowy2005 on 26 Sep 2005 - 10:44
Warner : Redefining Greedy Everyday!
(4 replies) #8 Kushan on 26 Sep 2005 - 11:04
Anyone else notice the Irony of sales dipping because of the LEGIT music downloading services?

Take that, RIAA.
#8.1 threedaysdwn on 26 Sep 2005 - 15:58
I wonder if sales on the whole have declined, or if it's for particular artists.

I maintain that there's a more or less fixed amount that the average consumer is willing to spend on music every year. When you can buy one song at a time, this encourages you to buy songs from CDs you wouldn't have purchased normally... since you aren't wasting $12 to get the one good song that you heard on the radio, only to find out the rest of the disc sucks.

The thing is... there is no cost of reproduction or delivery with digital music. It's 100% old-fashioned profit (minus the bank's little transaction fee). So it's hard to justify these inflated prices.

The other problem is... legal or not, devices like the iPod weren't created so that you could spend $5000 filling them with 5,000 songs. They were designed for people who already have huge collections of music on their computers - much of which came from friends or P2P networks.

So the consumer now wants more music. We want it in bulk. It's so cheap, or even free to reproduce... And so easy to distribute. I think the music industry is going to have a very hard time getting people to buy more music than they normally would. The only way you might do that it is to release a lot of new music that's worth buying.

However, they can make consumers happier (and less likely to pirate) by giving them what they want....
By lettting consumers pay a fraction of the current cost, so that they can buy in bulk.
#8.2 roadwarrior on 26 Sep 2005 - 16:05
QUOTE
The thing is... there is no cost of reproduction or delivery with digital music. It's 100% old-fashioned profit (minus the bank's little transaction fee). So it's hard to justify these inflated prices.


I wouldn't say that there is NO cost, but the cost is just different. Remember that there are costs associated with maintaining the servers, bandwidth costs, etc. These are not insignificant, as anyone who has even run a small web site can tell you.
#8.3 Ji@nBing on 26 Sep 2005 - 17:02
And how much does the RIAA contibute to the cost of running iTunes? As far as I know, none. So you have no point. Apple shoulders the cost of running the site and all the bandwidth. The RIAA is making pure profit.
#8.4 roadwarrior on 26 Sep 2005 - 18:53
Ji@nBling, that's no different than what happens with a regular CD though. The distribution is generally not directly handled by RIAA there either.
#9 kowcop on 26 Sep 2005 - 11:24
may be artists should focus more on releasing more good songs rather than a couple of hits (if that) then a bunch of filler crap that they know would never sell.

And maybe record companies should pressure the artists into doing this aswell.. gone are the days when people fork out cash for nothing..

Personally I still have a few grand to reclaim that I spent on absolute rot back in the days where you needed to buy the album to hear what was on it
#10 Ivand on 26 Sep 2005 - 12:48
Why dont we all give our paychecks to them?
#11 Hova on 26 Sep 2005 - 12:57
This is just going to get uglier.
#12 tomcat68 on 26 Sep 2005 - 13:06
Only way record companies are going to be happy is if they sell the music directly and cut the middleman (itunes, napster, etc.) out. But then i suppose they will only find something else to bitch about.
(1 reply) #13 FloatingFatMan on 26 Sep 2005 - 13:13
I'm no fan of Jobs, but I hope he tells this idiot 2 words... The last of which is 'off'
#13.1 roadwarrior on 26 Sep 2005 - 15:52
And I assume the first one rhymes with "duck"?
(2 replies) #14 Cubiz on 26 Sep 2005 - 13:16
Steve Jobs is right - these companies are becoming greedy. They make more money from online music stores than they do with CD sales, yet they still want more. I'm all for buying music legally from the Internet, but I'm not made of money - if legal online music becomes more expensive I'll simply go back to piracy, period.
#14.1 xpgeek on 26 Sep 2005 - 17:30
Ditto.
#14.2 Jstphish on 27 Sep 2005 - 00:46
I won't go back to piracy (since that is just as wrong as being greedy) but I will stop buying music period. I don't need it to live.
#15 Septimus on 26 Sep 2005 - 13:39
*WAAH* We are only making 40.2 Billion a year instead of 40.3 Billion, how are we meant to eat! *WAAH*

Sickening... I wish there was someway of removing these company figurehead CEO's and starting again with others on realistic salaries with some control over their greed. Won't happen, but would be nice.
#16 MEMO.INC on 26 Sep 2005 - 13:59
Yes its greed, but what do you expect, they are companies, it's what they do.
(1 reply) #17 joshpo on 26 Sep 2005 - 14:13
Just another reason to support independent labels, thats where the good music is anyway. Don't buy CDs from RIAA labels. You can use the RIAA Radar to see if an album is "safe" or not.

http://www.magnetbox.com/riaa
#17.1 Krpano on 26 Sep 2005 - 15:39
Thanks for that link...
For sure ill use it in the future.
#18 XanDaMan on 26 Sep 2005 - 15:30
This may be one of the worst ideas ever. They can't seem to justify it either.

Deadly sin greed is.
#19 focusdriver114 on 26 Sep 2005 - 15:41
@ warner
#20 jagedEdge on 26 Sep 2005 - 15:47
I don't think they realize that by raising prices, they're only pushing people back to the point of piracy. The recording industries should shove it and keep the model that's working. Music stores have currently been the most effective means of deterring people from piracy by having fair prices and higher quality files.
#21 roadwarrior on 26 Sep 2005 - 15:56
What I don't get is why Bronfman is complaining about iTunes and not the other companies that undercut Apple's prices, like Yahoo or Wal-mart or Napster (besides the obvious fact that Steve Jobs complained about the recording companies' greed). You'd think that the RIAA would have more reason to complain about the cut-rate music services than to complain about iTunes.
#22 Toastyone on 26 Sep 2005 - 16:22
Oh I hope this really backfires on Warner! How stupid can they be
#23 stifler6478 on 26 Sep 2005 - 17:26
The irony of this is killing me

Steve: The Recording Industry is greedy.

Recording Industry counter: We want more money.

This is awesome.

-Spenser
#24 nacs on 26 Sep 2005 - 17:49
Edgar Bronfman is an idiot.
(1 reply) #25 AfroTrance on 26 Sep 2005 - 18:46
QUOTE
These days it's common for an iTunes music store user to pay only for the songs they want, rather than the 'old' idea of paying for the whole album. This creates a whole array of 'problems' for the music labels who have seen an obvious a dip in revenue.

Buying a single instead of an album has the exact same effect.
#25.1 roadwarrior on 26 Sep 2005 - 18:55
Except for the fact that it is very difficult to find a single for sale anymore. I know most of the music stores near me don't carry them, and the selection at stores like Wal-Mart is equally slim.
#26 Echelon Left on 26 Sep 2005 - 19:32
I don't know what Edgar Bronfman is smoking, but that must be some good stuff.
#27 MaX Velocity on 26 Sep 2005 - 19:47
QUOTE
I don't know what Edgar Bronfman is smoking, but that must be some good stuff.

lol!

The RIAA Are really starting to push the limit. im starting to wonder what else they'll come up with...
(1 reply) #28 spader on 26 Sep 2005 - 20:07
I agree with Steve Jobs completely. The recording inductry is far too greedy and that is what has led to piracy of music in the first place.
When CD's first came out here in NZ they cost $34 and what do they cost now? $34 for a good new release or $24 for an older one. CD's have been around for at least 10 years now and production and manufacturing costs have come down so why hasnt the cost of a CD full of music? Most of them are just remixing or redoing an old song anyway so it isnt like you have to pay for their own thoughts or 'intellectual property'.
The music industry needs to get with it and drop the price of music. THAT is how to stop piracy of music with 90% of the people who download it, therefore they will sell more copies and by selling a higher volume they can then make more money. But I guess thats too difficult for them to understand.
#28.1 Jstphish on 27 Sep 2005 - 00:56
I'm in the industry and it's not hard for me to understand (sound engineer). What you need to remember is that it is the labels that are driving the price (not the industry as a whole). All of the engineers I know think that the labels are crazy as well.
(1 reply) #29 thorazine on 26 Sep 2005 - 21:35
Its not only about price but who can supply the market with music. Before only record stores could sell music as CDs or small-size pirates on small scale selling on the street. Nowadays anyone can distribute music in digital format (legally or illegally) over the internet.
This efectively means the end of the monopoly of media distribution for record companies. Before it was a one way only between the record company and the consumer who bought the CD (who at most would "distribute" it among his close friends and relatives); now anyone who buy a CD can "re-distribute" it to wider audience of internet "friends" and not so much friends.
This is why they are so afraid of digital music and this is why they are so interested in tightening DRM schemes to stop this kind "illegal" (in their definition "I own the only rights the distribute" "re-broadasting" of music by consumers.
#29.1 Jstphish on 27 Sep 2005 - 00:58
Thanks for saying this. I'd never thought of it exactly that way. Good way of wording it.
#30 djurbino on 27 Sep 2005 - 01:46
Originally, musicians made their living by performing. When the technology was available, the performances were recorded and sold as 'records' of the performance. Then musicians were taken into recording studios and the 'records' were no longer records of a live performance, but the best version of several performances in a studio. Recording technology increased and recording quality increased, and recordings were tweaked. Now we have records generated first, and live performances simply replicating the studio recording of music generated by record companies as product to fill a cd for a certain return value, with musicians having little if any creative control over their recordings (until they have the money and power).

So good riddance to record companies. Give music back to the musicians, and take it away from CEOs with MBAs.





#31 FrostBurn on 27 Sep 2005 - 20:22
I can't believe record companies are getting this greedy. I'm tired of paying money for crap music. If a CD is really good I'll buy it, if not then I'm just as happy paying for the songs I want to listen to. Why should I have to pay for a whole CD when 8 out of the 12 songs are complete crap? Does the record company get money when I buy a new CD player for my car or a new surround sound receiver for my house? Hell no, and they shouldn't get any money for iPod sales.

Just because you use the device to listen to music doesn't mean they should get money from it. Holy crap! It would be like TV makers having to give some of their profits to ABC/NBC and HBO. We use it to watch TV but the cable channels don't deserve to cut into TV makers profits. It just doesn't make any sense at all.

The latest CD I bought was Stellastarr*, their new CD. Not only can I not listen to it in my computer but I also can't rip it to my computer with iTunes to listen to in my iPod. Why not? Well because they put copy protection on it that makes the CD skip when trying to listen to it. They did include some software I can put on my computer so I can actually listen to my CD but why should I have to? I bought the damn CD and I want to listen to it in iTunes without having the CD in my computer. I should have that right I bought and paid for the CD. If this keeps up I will never EVER EVER buy another CD again, I'll get music from iTunes or not at all. Screw the record companies.

/rant
#32 shafi on 27 Sep 2005 - 22:32
You mean share the 47million profit ?

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