The coming year for Apple Computer is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel. How Apple will or won't build around this or that Intel platform is likely to be answered when CEO Steve Jobs takes the stage at the annual Macworld conference on Jan. 10.
But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips?
News source: BusinessWeek Online
But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips?

In the uk, we have stores like comet, pc world etc. Their ads just jump the intel logo, and i for one can't stand it.
Thats why i chucked my tv away.
And do you think Apple and Intel cares about your opinion?
You have no idea how processors work nor how Apple and Intel work as companies.
Your opinion is completely based on NetBurst, which makes it completely irrelevant in this case as Apple won't be using it.
as they certainly have the quality. but AMD's lower number of factories means that Intel can make more chips and they can offer them cheaper to large customers
If AMD would produce processors for Apple then the production costs would be too high, so the price would increase, not exactly what AMD wants.
Intel is pushing the prices really hard and AMD is doing its best to keep up.
Do you AMD fanboys want higher prices for your prefered processors? Hell no! I wouldn't want that!
It's good for AMD to stay out of this deal as the investments required for increased production is too great.
It would be odd for IBM to help AMD to produce processors for Apple, since IBM doesn't care enough about Apple.
Apple is switching to Intel x86 from IBM PowerPC for a reason!
Intel can produce vast quanities without the price beeing affected significantly.
matter a fact there aint so much of a high demand for apples.
In case you AMD fans have forgotten; prior to Intel introducing its 90nm line, they were basically neck and neck with AMD for performance and the clear victor when it came to performance per watt. Look back a a year further and there wasn't a single benchmark in which AMD was able to beet Intel. Go even further back and AMD was slightly ahead, and so on.
The point is that AMD is not superior overall; they just happen to currently have the superior product at this point in time.
Anyway, Apple could start using AMD at any time they wanted to. The big hurtle for them is moving to the x86/64 platform.
Once you've gone the PC compatible route, I see no reason for not offering some models that support Intel processors and others that support AMD.
But what do I know? Maybe that would be too expensive a proposition for Apple.
<DIV> </DIV>
<DIV>Anyway. One reason Apple switched to intel is simple, as with PC's, the lifecycle of each computer will be shorter, meaning they sell more product in a given time than they do already. I still bet that Mac users will say their comps are better/more powerful like they did before (why the change thenif they were "better" already? Read above.) But the Mac will be severly cheapened (if not actually cheaper) due to this move. BUT....like anything with a zealotic fanbase, they will live on (for a while.)</DIV>
Macs are going to live on and I believe they will outlive Windows. More and more people are turning to Mac, and to me it looks as though people will transition (albeit slowly) to a majorly Mac-based computing world.
Of course, I could be wrong. But at least I don't sit there and act as though my opinion is fact.
MY laptop has 2 stickers on it, a centrino one and a Windows one. peal it off, get a wet cloth clean the glue up and jobs done.
As much as I love AMD, I've been able to accept the fact that Apple chose Intel as their processor. Deal with it people. As for the sticker situation, peel it off if you don't like it. If you don't buy a computer because of a sticker on it then you have some issues.
Like the news starter mentioned I do wonder how they're going to name their new Intel Macs. Like most of us know in de past Macs were named by a separate model name + CPU type like iBook G3, iMac G5 and PowerMac G5. Will they simply continue this by calling the first generation Intels a " model name here G6" or something entirely new?
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