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Will Apple Push "Intel Inside"?

malebolgia   on 16 December 2005 - 19:59 · 39 comments & 7035 views

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The coming year for Apple Computer is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel. How Apple will or won't build around this or that Intel platform is likely to be answered when CEO Steve Jobs takes the stage at the annual Macworld conference on Jan. 10.

But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips?

News source: BusinessWeek Online




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(2 replies) #1 kitchenutensils on 16 Dec 2005 - 20:12
i hope not hate all that intel rubbish
#1.1 hotdog963al on 17 Dec 2005 - 21:11
Yeah Me too.
#1.2 extasy on 20 Dec 2005 - 18:27
psychological warfare if you ask me. If it were their choice they would do that aweful logo with the stupid tune all the time.

In the uk, we have stores like comet, pc world etc. Their ads just jump the intel logo, and i for one can't stand it.
Thats why i chucked my tv away.
(7 replies) #2 alyssachanpc on 16 Dec 2005 - 20:15
Apple should of use AMD instead of Intel... I don't like intel processors anymore... they are inferior to amd.
#2.1 Radium on 16 Dec 2005 - 21:44
AMD can't produce the same quantity nor can they reach the low costs Intel offers.

And do you think Apple and Intel cares about your opinion?
You have no idea how processors work nor how Apple and Intel work as companies.

Your opinion is completely based on NetBurst, which makes it completely irrelevant in this case as Apple won't be using it.
#2.2 HawkMan on 17 Dec 2005 - 05:05
you would have done well to only say that AMD can't reach the production numbers and cost of Intel.

as they certainly have the quality. but AMD's lower number of factories means that Intel can make more chips and they can offer them cheaper to large customers
#2.3 Radium on 17 Dec 2005 - 22:15
Yeah, this is all about quantity! Like I said in my previous post.

If AMD would produce processors for Apple then the production costs would be too high, so the price would increase, not exactly what AMD wants.
Intel is pushing the prices really hard and AMD is doing its best to keep up.
Do you AMD fanboys want higher prices for your prefered processors? Hell no! I wouldn't want that!

It's good for AMD to stay out of this deal as the investments required for increased production is too great.
It would be odd for IBM to help AMD to produce processors for Apple, since IBM doesn't care enough about Apple.
Apple is switching to Intel x86 from IBM PowerPC for a reason!

Intel can produce vast quanities without the price beeing affected significantly.
#2.4 Rekoil on 19 Dec 2005 - 06:59
um... to me it seems that amd cpu's are MUCH cheaper than intel, i paid AU$600 for an X2 4200+ which is equivalent (or possibly even better) than an intel Pentium D 840 which costs about $800
#2.5 werejag on 19 Dec 2005 - 14:52
amd has more than enough spare capacity to built the few chips apple requires for its remaining customers.

matter a fact there aint so much of a high demand for apples.
#2.6 extasy on 20 Dec 2005 - 18:29
Plus AMD doesn't have a bloody aweful product logo with that tune that i have to say, probably the most annoying tune in the world.
#2.7 sphbecker on 28 Dec 2005 - 17:43
Intel's current 90nm technology if faulty, which is why they are having such bad problems with power and heat. Don't confuse the current product line with the companies ability to produce future processors. Apple is most likely going to use newer 65nm processors which early tests show preform far better.

In case you AMD fans have forgotten; prior to Intel introducing its 90nm line, they were basically neck and neck with AMD for performance and the clear victor when it came to performance per watt. Look back a a year further and there wasn't a single benchmark in which AMD was able to beet Intel. Go even further back and AMD was slightly ahead, and so on.

The point is that AMD is not superior overall; they just happen to currently have the superior product at this point in time.

Anyway, Apple could start using AMD at any time they wanted to. The big hurtle for them is moving to the x86/64 platform.
#3 Jstphish on 16 Dec 2005 - 22:02
It would surprise me if Apple did put the Intel logo stickers on the outside of the computers. I never saw a Powered by PPC sticker on an Apple box. It just isn't brand for them.
#4 Ironman273 on 16 Dec 2005 - 23:44
Back in the day that the Intel competitors were garbage (Cyrix, pre-Athlon AMD) it was a badge of honor for a computer company to have "Intel Inside" on the computer.  That showed to the consumer that your computer wasn't made with the knock-off processors but had the real-deal Intel inside.  When you went to a store you could easily see the "cheapy" other ones from the top tier computers that used Intel.  Today I think it's more leftover from that era that Intel demands it be on the computer.  For Apple it would make no marketing sense to include it, and I'm it's something that they discussed while writing up their deal together.  The way the market is today, I think it would cheapen the Apple brand to have an Intel logo on the computers.
(2 replies) #5 Zolk on 17 Dec 2005 - 01:27
Apple would never stick an "Intel Inside" sticker (or any other sticker for that matter) on their computers. Their design standards are way too high to allow for something like that.
#5.1 ecotrojan on 17 Dec 2005 - 10:02
you work for apple ?
#5.2 superkicky on 17 Dec 2005 - 19:58
@ 1.1: it doesn't really matter if he works for apple or not. Ever seen a sticker on an apple product, short of the stuff that protects the screen?
(1 reply) #6 Cmdr. Grunt on 17 Dec 2005 - 05:22
Actually, on the beige powermacs, they had an stylized "PowerPC" logo on them. Wasn't a sticker though.
#6.1 domgrimm on 17 Dec 2005 - 08:16
Yeah, my 6800 had that. But I doubt there'll be an Intel logo on the new ones
#7 bucko on 17 Dec 2005 - 12:54
I don't mind, as long as it's round the back were you cant see it.
#8 Octol on 17 Dec 2005 - 15:13
Seems to me that the smart money would be on diversity: different models with different chipsets and processors.

Once you've gone the PC compatible route, I see no reason for not offering some models that support Intel processors and others that support AMD.

But what do I know? Maybe that would be too expensive a proposition for Apple.
#9 neufuse on 17 Dec 2005 - 23:09
i thought intel OEM sold systems were required to show the logo on POST and have the sticker on the system or they didnt get price breaks on the chips? that was the paper i saw once from intel that said that... which is why you usually see the logo on boot now
(3 replies) #10 Cubiz on 18 Dec 2005 - 06:38
I certainly hope they don't place "Intel Inside" stickers on Macs. One of the reasons I love Mac hardware is because it doesn't bear any stickers like those - it's like a scar-free computer. Personally I would be willing to pay a few extra bucks for an Intel-Inside-sticker-free Mac.
#10.1 vancity001 on 18 Dec 2005 - 08:03
You would pay more money to not have a sticker (that you can remove in less than 2 seconds)on your mac? Wow, you are a steriotypical Apple customer
#10.2 Walk into the Sea on 18 Dec 2005 - 15:53
<DIV>"Wow, you are a steriotypical Apple customer"&nbsp; There's no other type mate.</DIV>
<DIV>&nbsp;</DIV>
<DIV>Anyway.&nbsp; One reason Apple switched to intel is simple, as with PC's, the lifecycle of each computer will be shorter, meaning they sell more product in a given time than they do already.&nbsp; I still bet that Mac users will say their comps are better/more powerful like they did before (why the change thenif they were "better" already?&nbsp; Read above.)&nbsp; But the Mac will be severly cheapened (if not actually cheaper) due to this move.&nbsp; BUT....like anything with a zealotic fanbase, they will live on (for a while.)</DIV>
#10.3 fubarshibby on 19 Dec 2005 - 06:21
Apple computers are better. Not because of the hardware, but because of the superior OS. That's why we like them so much and that's why we say they're better.

Macs are going to live on and I believe they will outlive Windows. More and more people are turning to Mac, and to me it looks as though people will transition (albeit slowly) to a majorly Mac-based computing world.

Of course, I could be wrong. But at least I don't sit there and act as though my opinion is fact.
#11 Rutager on 18 Dec 2005 - 16:29
I don't care. A little finger nail action will do it's job.
#12 moreofmyselftokill on 18 Dec 2005 - 16:58
It's just a sticker and theyre pretty easy to take off. If I was a mac user i would be siked to have intel chips.
#13 shockz on 18 Dec 2005 - 23:06
It's a sticker right??? Just peel it off.
#14 neufuse on 19 Dec 2005 - 16:54
it may be just a sticker but intel's requirements require them to brand the PC's POST screen too... so how they do this on an applie i duno... maybe the "apple" logo screen will have an intel pic on it also...
#15 vetSMeK on 19 Dec 2005 - 17:57
OH no a sticker :p

MY laptop has 2 stickers on it, a centrino one and a Windows one. peal it off, get a wet cloth clean the glue up and jobs done.
#16 matt74441 on 21 Dec 2005 - 16:56
Comments Cleaned

As much as I love AMD, I've been able to accept the fact that Apple chose Intel as their processor. Deal with it people. As for the sticker situation, peel it off if you don't like it. If you don't buy a computer because of a sticker on it then you have some issues.
#17 Neowave on 22 Dec 2005 - 08:58
I seriously doubt Apple will paste any stickers on the outside of their Macs. For a company that's almost obsessed with making everything look perfect it would be a really strange twist.

Like the news starter mentioned I do wonder how they're going to name their new Intel Macs. Like most of us know in de past Macs were named by a separate model name + CPU type like iBook G3, iMac G5 and PowerMac G5. Will they simply continue this by calling the first generation Intels a " model name here G6" or something entirely new?
#18 Oxideous on 23 Dec 2005 - 04:23
Honestly, who gives a fuck, if it bothers anybody that much, get some goo gone and take off the sticker if they happen to put it on your new intellimac.

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