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Google Settles 'Click Fraud' Suit

lardiop   on 09 March 2006 - 05:18 · 9 comments & 1980 views

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Google has agreed to pay up to settle a law suit which alleged that customers of their ad program were being billed falsely for click-throughs that never occurred. The suit focused on Google benefitting, and doing next to nothing, about ad-clicks caused by computer controlled bots or malicious individuals.

The search giant has agreed to pay $90 million dollars worth of additional advertising and to cover the cost of legal fees to clear its name. Almost all of the revenue generated by Google comes from its highly successful text-based advertisements, which are found on most Google pages and other large sites around the internet. Google has promised to make credit up to the settlement amount available to all AdSense customers within the last four years, if they can provide sufficient evidence that certain ad-based traffic was the result of click fraud.

View: Google Home




Post a comment · Send to friend Comments · There are 9 additional comments
(1 reply) #1 tktino on 09 Mar 2006 - 06:15
that must hurt
#1.1 Express on 09 Mar 2006 - 08:21
Look like a sweet deal for Google to help them wiggle out of a case.
Google is not paying any cash to anybody -- Its just ad credits.
People are getting some extra ad-time on their site.
#2 xfx on 09 Mar 2006 - 06:35
Finally!
I have been reporting it to Google for over a year -- hopefully, they'll listen now.
#3 lunamonkey on 09 Mar 2006 - 07:59
edited. meh.
#4 M2Ys4U on 09 Mar 2006 - 11:55
Bah, my AdSense account got suspended ages ago 'cos some asshat decided to spam the links...

grr.
#5 Autoexec on 09 Mar 2006 - 13:23
As an advertiser i'd imagine it would be pretty hard to prove that there farulent clicks....

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