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Wanadoo Becomes Orange

The.Clinton   on 08 May 2006 - 15:52 · 14 comments & 14043 views

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France Telecom subsidiaries Orange and Wandoo are being merged under a re-branding set to take place later this summer. Under the re-branding Wanadoo will become part of the Orange family. It's part of a strategic plan to use the Orange brand internationally for mobile, broadband, multi-play and business offerings. That means a simple, one company experience for our customers and access to an exciting new generation of converged services. In the UK, for example, there is an Orange datacard allowing a seamless high-speed data connection to the Orange 3G network when on the move and Wanadoo broadband at home.

View: Neowin.net forum discussion
News source: Wanadoo
Why is Wanadoo becoming Orange?Wanadoo and Orange have been sister companies for several years. Having developed a strong partnership, the natural step is for us to join forces to create one integrated communications company for our customers. We've chosen Orange as it's the strongest brand, with a name which is well known and trusted throughout the world.

What's in it for me?
We're now in the process of creating a new generation of high value and exciting services for our customers. These are known as 'converged services', so you'll be able to communicate at home, at work or on the go, much more easily and reliably.

Ultimately, this means you'll benefit from better value products and services and access to your Orange accounts (broadband, dial-up and mobile) with one login.

When will this happen?
Wanadoo will become Orange in summer 2006. New products and services will be available in due course.

Will this affect my email address?
If you're an existing Wanadoo customer, your current email address will continue to work as it does now. New customers will have an Orange email address.

Will this affect my service?
Your service will continue to work as it does now. If you have a Wanadoo Livebox, this will continue to work too.

Will there be a change to my contract?
No. The company name has changed, but the service and agreement you have with us stays the same.

Will this affect how I pay my bill or how I view my bill online?
No. You will be able to view and pay your bill online. The only change is the service provider you're paying will be Orange.

What products are available?
We will continue to provide the same broadband and dial-up services: Dial-Up AnyTime, Dial-Up Pay As You Go, Broadband Starter, Broadband Plus and Broadband Max.

Will the way I contact customer services change?
There's no change to our contact centre phone numbers so you can continue to call us as normal. Our website will look slightly different; however, you'll be able to do all the same things (and more!) as before.

Will I be able to change, upgrade or cancel my broadband or dial-up account at an Orange store?
Not yet. Please contact us on the normal phone number if you have any questions about your account.

Will there be new products?
Definitely. Come back later on to find out.

Who can I speak to if I want to find out more?
If you've any more questions, just give us a buzz on 0870 010 2462.

Post a comment · Send to friend Comments · There are 14 additional comments
#1 PureLegend on 08 May 2006 - 16:01
That's alright then
(3 replies) #2 brettuk on 08 May 2006 - 16:02
Oh dear... yet another name change for Wanadoo... some people are going to get sooo confused..

Freeserve > Wanadoo > Orange in the space of a few years.. Good branding exercise!
#2.1 nezermundy on 08 May 2006 - 16:14
I know!

It was only a few years ago when it was Freeserve
#2.2 PureLegend on 08 May 2006 - 16:18
I think people aren't as confused over brand changes as people think they are
#2.3 dreamingguy289 on 08 May 2006 - 16:30
I don't think 'confused' is quite the word, but Freeserve was a pretty popular ISP, people knew the name. Wanadoo, not as recognised in the UK, but was still pretty popular in France and other parts of Europe as an ISP, so it sorta made sense to rebrand it, but Orange? It's like starting again from scratch with no reputation as an ISP.
(1 reply) #3 XanDaMan on 08 May 2006 - 16:51
I dont like this...

I associate Orange with cool branding, advertising and customer service.

I dont remember Freeserve/Wanadoo having any of this when I was with them. They jus going to mess up the Orange brand name, which is extremely strong and reputable.
#3.1 Ivand on 08 May 2006 - 19:18
I love Orange advertising, even if my mum works for a competitor
#4 vetSMeK on 08 May 2006 - 17:05
i actualy forgot that wanadoo used to be freeserve
#5 Etomite.org on 08 May 2006 - 18:04
Quote -
I associate Orange with cool branding, advertising and customer service.


This is why.... they are piggy-backing a failing company and product on one that is on the up Instant new customers
#6 Audhumla on 08 May 2006 - 19:20
Sounds pretty nice, though.
#7 richard158 on 08 May 2006 - 19:58
This was announced last year. Article

Last edited by richard158 on 08 May 2006 - 20:04
#8 netizen on 08 May 2006 - 22:52
Within a couple of years they're going to compete with the Virgin re-branded NTL, who are a bit more exciting than a vanilla ISP with an overpriced mobile network.
#9 8-n-1 on 10 May 2006 - 11:53
... and hence the customer has fewer choices. It's happening like wildfire in the US (banks merging or being bought out by bigger banks, so there are fewer selections, and oh, who's the #1 contributor to politicians? Banks.) Oil companies, etc...


#10 Cornflake Addict on 11 May 2006 - 08:58
The Internet is bright the future is Orange Internet...

Sounds a little lame

I'll shut up now...?

To be honest I think it's a good move by Orange, France Telecom is one of the biggets communications network in the world and I think they will do a really good job.

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