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Apple Movie Download Service by 2007?

MonkeyClaw   on 19 June 2006 - 18:32 · 25 comments & 10162 views

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Apple is negotiating with movie studios to make films available as downloads through iTunes. The company is attempting to convince the studios to allow it to sell films at $9.99 each. Studios are pushing back, according to a report in Variety: they want to be able to charge a series of tiered prices, just like they do in the offline world.

Apple may face some resistance in forcing studios to agree a one-fixed-price deal. Former Sony Music chief technology officer Phil Wiser recalls that when Jobs was attempting to negotiate permission for the iTunes Music Store he approached labels with a "take it or leave it" proposition. Movie industry moguls are also wary of giving to much control to iTunes, which has already managed to convince music label bosses to remain with the service despite offering songs at a fixed 99-cent-per-track price.

Apple CEO Steve Jobs is attempting to use the huge presence he now has in Hollywood as a result of the Pixar/Disney merger to kick-start these negotiations. "He came in with a lot of bravado and said: 'We set our mind to what we were going to do in the music business and revolutionised it, and now we want to do the same thing with film," one studio person close to the talks for movie downloads told Variety.

The report suggests movie downloads are likely to debut (at least in the US) "by 2007".

News source: Macworld UK

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#1 Bobster on 19 Jun 2006 - 18:37
Well this is the way forward. Go Apple I guess...
(1 reply) #2 Fubar on 19 Jun 2006 - 18:54
oh god another format like the psp umd movies that cant be watched on any other way other than psp , i hope this isnt the same for the movies and the video ipod :s
#2.1 hotdog963al on 19 Jun 2006 - 20:08
It will be Quicktime format.
#3 Sheppard on 19 Jun 2006 - 18:59
Assuming they were at least DVD resolution id definately pay $9.99 for ones i could keep. Id pay more for HiDefinition.
#4 Kaptain Chumps gf on 19 Jun 2006 - 19:07
Maybe this is a sign of what new apple products are in development? Possibly a new iPod with a larger screen and better movie playback? hmmm?
#5 Toastyone on 19 Jun 2006 - 19:07
Yeah if it was as good as a dvd and not like the itunes TV shows I would be all over this.... Course you know if Apple got a deal like this they would have to come out with an Apple HTPC with tv tuner card just because I want one damnit!
#6 excalpius on 19 Jun 2006 - 19:13
and, of course, the studios are pushing back because this is a source of pure profit, with zero overhead, simultaneous worldwide distribution, and unlimited product shelf life...

oh wait, who's got all the MBAs here anyway? 8P
(1 reply) #7 Croquant on 19 Jun 2006 - 19:15
No thanks, I'll keep on using the torrents. Apple has proven that they don't like fair use, so there's no way I'm supporting them.
#7.1 roadwarrior on 20 Jun 2006 - 12:25
How exactly has Apple proven that they don't like fair use? The restrictions they put on their music store downloads are probably the most liberal of any (legal) online music store. Remember that they have to abide by the rules put to them by the RIAA and MPAA, so it's not entirely in their hands.
#8 simsie on 19 Jun 2006 - 19:34
if it came as an ISO i could burn on a dvd-r or multilayer then i would be there. If it cames as some random file format with no ability to turn to dvd then i won't

Also, i hope for download times sake that special features are NOT available
(1 reply) #9 reidtheweed01 on 19 Jun 2006 - 19:37
Im guessing everyone is going to call this an amazing innovation, and that apple is way above the rest and are ahead of the curve.


When this **** has been around for years.
#9.1 Sheppard on 20 Jun 2006 - 06:10
Show me where i can get all the latest movies for $9.99 in decent format and then we'll talk.
(1 reply) #10 xorian on 19 Jun 2006 - 20:04
If the quality is excellent, and watchable on a normal TV or computer, it would be interesting.. But knowing Apple, it won't be, it'll only fit in their product line, making the movies probably crap quality, so um .. who cares about this.
#10.1 roadwarrior on 20 Jun 2006 - 12:26
Well, you can watch the TV shows on your computer, so I don't see why this would be any different.
#11 hotdog963al on 19 Jun 2006 - 20:08
Wooot! Go Stevie, you beast!
#12 Viblet on 19 Jun 2006 - 21:17
A good step forward for Apple. I smell competition! :p
#13 Cierro on 19 Jun 2006 - 21:35
hollywood should go for it. 10$/movie is rly quite reasonable imo.

and if not.. well then all i have to say i screw em. :p
(1 reply) #14 Angel Blue01 on 19 Jun 2006 - 23:30
I'm not goigng to spend an hour downloading a movie.

If I want to watch a movie I'll rent it on DVD.
#14.1 mx3 on 20 Jun 2006 - 01:51
Yeah I agree.

Plus I'm a lot more comfortable with having a $1 file locked down with DRM than a $10 file.
#15 LTD on 20 Jun 2006 - 00:08
Good for Jobs, and good for Apple. Ms has the market cornered in terms of its ubiquitous (and less than stellar) operating systems.

Apple aims to get the edge in digital music/entertainment. I see no reason to complain when the competition fights back in order to win customers.
#16 sub999 on 20 Jun 2006 - 06:07
If the quality is good, I give it a big applause
but if the quality is less than Divx and it doesn't have 5.1 speakers support, then it sucks
#17 Magallanes on 20 Jun 2006 - 16:36
$10 for a decent quality (dvd quality or near to) and it will cut the piracy in a half.

Of course the movies must be recent ones, not a "classic movies only".
#18 Spacedog on 20 Jun 2006 - 16:38
Given how much they've touted H.264 codec support in Tiger, it's very likely they're going to use it for an "iTunes Movie Store". It's been proven of really high quality with smaller size, so it's probably the best choice. And being bundled with Quicktime, it's already available to Windows users too, so technically the foundation is there.

More interesting, to me, is the gamble of the whole thing. Not everyone has high-speed internet access - though, probably, those who are more likely to buy and download a movie online are the ones who also choose dsl or broadband. But really, I don't see it being at the same level of success of the iTunes Music Store, in the beginning at least. Downloading a small music file is one thing, downloading a whole movie (if they shrink it as much as possible with H.264 they'll probably end up with a 300-400 Mb file, more or less) is another. I'm really curious to see how this will develop. It's a great move anyway - we're living in interesting times indeed...
#19 aristotle-dude on 21 Jun 2006 - 03:01
This is not going to fly unless they can deliver hi-def or at least DVD quality and allow burning.
#20 bathisland on 23 Jun 2006 - 10:09
[/s][b]HI PEOPLE

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