Microsoft's security ambitions don't stop with the consumer. The company also has an eye on the multibillion-dollar enterprise security market.
Now that it's launched the Windows Live OneCare security service for consumers, Microsoft is ramping up its efforts to convince businesses that it is the solution to, not the source of, their security woes. The Redmond, Wash., company last week unveiled Forefront, a single brand that encompasses updated and upcoming security products aimed at businesses.
The moves are part of Microsoft's attempt to expand its business and tap new revenue sources, analysts said. Last year, security software sales hit $12 billion, according to research firm IDC. On the enterprise side, Yankee Group expects the Windows client security software market to grow to $3.6 billion this year.
"We're going to provide a comprehensive set of security technologies for businesses that is integrated with their existing infrastructure, with an emphasis on the deployment, management and ongoing usability," said Steve Brown, the director of product management in the security, access and solutions division at Microsoft.
View: Full Article @ CNet
Now that it's launched the Windows Live OneCare security service for consumers, Microsoft is ramping up its efforts to convince businesses that it is the solution to, not the source of, their security woes. The Redmond, Wash., company last week unveiled Forefront, a single brand that encompasses updated and upcoming security products aimed at businesses.
The moves are part of Microsoft's attempt to expand its business and tap new revenue sources, analysts said. Last year, security software sales hit $12 billion, according to research firm IDC. On the enterprise side, Yankee Group expects the Windows client security software market to grow to $3.6 billion this year.
"We're going to provide a comprehensive set of security technologies for businesses that is integrated with their existing infrastructure, with an emphasis on the deployment, management and ongoing usability," said Steve Brown, the director of product management in the security, access and solutions division at Microsoft.
View: Full Article @ CNet
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