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Commentary: Dell using AMD as bargaining chip with Intel

Daniel Fleshbourne   on 28 June 2006 - 10:34 · 3 comments & 2494 views

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Dell's adopting AMD CPUs is related to Intel's decision to cancel rebates for desktop OEMs, and it is just a matter of time when the computer giant will step further and launch AMD-based notebooks and desktops if the number one chipmaker stands by its new pricing scheme, according to industry soruces.

In May, Dell announced that it will introduce servers based on AMD chips. A few days later, Intel told Taiwan-based makers that it will begin offering OEM and channel players the same prices and that it will stop offering rebates to OEMs that place large-quantity orders. The new "equal price" scheme is expected to take effect in September.

View: The full story
News source: DigiTimes

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#1 Netrack on 28 Jun 2006 - 13:07
If they go with "equal pricing for all" theroy then dell would offer both lines i bet. why wouldnt they? Not like they are loosing anything to intel
#2 tiwaris on 28 Jun 2006 - 17:22
Now it makes sense to me.

Dell was still in bed with intel through their bad times and I was not able to digest that when Intel is about to launch Conroe, why would Dell deflect to AMD. If Dell does not get benefit of their loyalty to intel, Dell may offer both product lines.

Dell making a move is a big (huge) gain for AMD (at the cost of intel).
#3 japanesetea on 28 Jun 2006 - 20:20
amd would make their systems suspiciously cheap. the athlon series OEMs are locked at 133MHz FSB ( at least all 36 systems I've built using that cpu (and no its not the mobo or bios ether)) and also the athlon 3200 64 I got wont overclock, hell its underclocked by 300Mhz and wont go up anymore than 1.70ghz.

also amds are made alot cheaper.

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