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Source: AMD to acquire ATI for $5.5 billion

Hurmoth   on 21 July 2006 - 23:28 · 98 comments & 38508 views

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Advanced Micro Devices, the No. 2 supplier of computer processors, is close to a deal to buy graphics chip maker ATI for $5.5 billion and unless talks break down, a deal could be announced as early as Monday, a source familiar with the situation said on Friday.

Any such deal would shake up the processor industry, which is witnessing a battle over market share between AMD and larger rival Intel.

Shares of ATI rallied on Friday on renewed speculation that a deal was close at hand. Rumors that AMD could purchase the Canadian graphics chip maker surfaced in late May when an analyst suggested the move could make AMD more competitive with Intel. The speculation sent ATI shares surging about 10 percent.

AMD shares closed at $18.26, down $3.39, or 15.7 percent, on the New York Stock Exchange as investors worried that the company would not be able to continue grabbing market share from Intel.

View: Neowin Forum Discussion
News source: CNN Money

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(5 replies) #1 Zirus on 21 Jul 2006 - 23:38
wow, I think it would be a good idea. Another weapon for AMD to combat intel.. Maybe we will see an AMD integrated graphics haha.
#1.1 Hurmoth on 21 Jul 2006 - 23:39
Yeah, that would be sweet. Dell would probably love to see AMD chipsets by AMD and AMD IGPs by AMD. So this is a smart move IMO.
#1.2 djesteban on 22 Jul 2006 - 00:52
I'm pretty sure it's the exact reason they are buying ATI integrated graphics (onboard GPU). They will probably announce that they are starting to make motherboards also. After that they will again sue Intel for no reason telling that they are doing unfair competition, etc.
I hate AMD and if they buy ATI, you can be sure my next vid card will be from nvidia.
#1.3 theyarecomingforyou on 22 Jul 2006 - 13:13
Hate AMD? The processor market would be a lot worse without them and Intel would have just continued its bully-boy tactics.
#1.4 kaffra on 22 Jul 2006 - 16:27
Quote - theyarecomingforyou said @ #1.3
Hate AMD? The processor market would be a lot worse without them and Intel would have just continued its bully-boy tactics.

it would have been the same whoever was on top, current amds arnt that cheap either.
#1.5 Coolme on 22 Jul 2006 - 20:53
Quote - kaffra said @ #1.4
Quote - theyarecomingforyou said @ #1.3
Hate AMD? The processor market would be a lot worse without them and Intel would have just continued its bully-boy tactics.

it would have been the same whoever was on top, current amds arnt that cheap either.


The concern is not about pricing in general, but the progression of performance of microprocessors as a whole. Because AMD produced processors with higher performance and lower power consumption, it forced Intel scrabbling for an answer. And they responded by firing 1000 execs and introducing the core 2 duo processor line-up. Without AMD I am not sure if Intel would come up with something like the core 2 duo.
#2 ambiance on 21 Jul 2006 - 23:40
I am very happy about this move. I hope there will not be any hiccups.
#3 Dirk on 21 Jul 2006 - 23:51
Same.
(1 reply) #4 Mike Frett on 21 Jul 2006 - 23:51
I don't know man. I think this could possibly hurt AMD in the long run. With Intels new chips and everything...I don't know, they may be digging theirself into a hole.

Although it is possible, let's hope it doesn't harm them.
#4.1 sullysnet on 23 Jul 2006 - 01:05
this was my thought, as much as it's cool I hate to see them drop the ball and keep things moving with their chips

lets hope for the best
(6 replies) #5 pixels on 22 Jul 2006 - 00:03
I hope they don't pull any "Works better with AMD" crap on the ATI cards. I'm a huge Intel and ATI fan and I don't want to see any performance decrease on the Intel platforms because of this.
#5.1 IanD on 22 Jul 2006 - 00:47
i agree 100%. I'm also an Intel fan, and this move could (and probably will) effect Intel support
#5.2 gunnerhkjp on 22 Jul 2006 - 02:04
Quote - IanD said @ #5.1
i agree 100%. I'm also an Intel fan, and this move could (and probably will) effect Intel support

I doubt it.
AMD can't afford to destroy ATI's core business.
#5.3 Xavien on 22 Jul 2006 - 02:46
ATI's core business isn't in the motherboard chipset sector. Its in the graphics sector (both for mobile and desktop) that its core business lies (but its expertise with motherboard chipsets is what AMD wants), TBH if AMD does aquire ATi then im 99% certain ATi will be become less compatitible with Intel chips in some way.

If this also happens Intel will virtually be SLI-less/Crossfire-less for future chipsets, with Nvidia demanding a licence for SLI that Intel refuses to pay and ATi owned by AMD im pretty sure it could be looking bleak for new motherboards with SLI on an Intel Platform.
#5.4 Ideas Man on 22 Jul 2006 - 02:55
That may change though because ATI being NVIDIA's competition, if AMD owns it, why would you support your competition? It may also swing against AMD in that NVIDIA will work much closer with Intel too in terms of relaxing any type of restrictions they have over SLI and the like and enhancing Intel chipsets over AMD chipsets.
#5.5 ishtar on 22 Jul 2006 - 09:46
Quote - pixels said @ #5
I hope they don't pull any "Works better with AMD" crap on the ATI cards. I'm a huge Intel and ATI fan and I don't want to see any performance decrease on the Intel platforms because of this.


That something you would have to worry about intel pulling.
#5.6 Bosaka on 23 Jul 2006 - 22:01
Quote - Ideas Man said @ #5.4
That may change though because ATI being NVIDIA's competition, if AMD owns it, why would you support your competition? It may also swing against AMD in that NVIDIA will work much closer with Intel too in terms of relaxing any type of restrictions they have over SLI and the like and enhancing Intel chipsets over AMD chipsets.
The CEO of nvidia already stated that if this deal goes through they will turn their focus primarily toward intel based solutions.
#6 Coolme on 22 Jul 2006 - 00:07
They should invest more in their memory business again.. cause their processor business is kind of gloomy right now.
#7 dhitb on 22 Jul 2006 - 00:26
Am I the only one thinking in order to compete with Intel, that money would be better spent in a 45nm fab that will come on line just about in time to take on Intel's 45nm? What good is ATI going to do AMD when Intel can get its 45nm chips near 5GHz and AMD can't get its Chartered 65nm chips past 4GHz?

And wouldn't this hurt AMD's relationship with NVIDIA?
(2 replies) #8 Xero on 22 Jul 2006 - 00:42
I hope not. We need to keep or Canadian companies, god damn states keep buying us out.
#8.1 rm20010 on 22 Jul 2006 - 02:00
Four words:

Money talks. **** walks.

Really sucks though; what can we be proud of now?
#8.2 MrA on 23 Jul 2006 - 01:01
Matrox maybe? Oh wait, they're practically dead. There's also RIM. I just hope this doesn't further diminish my practically zero chance of getting a co-op job at ATI.
#9 Kushan on 22 Jul 2006 - 00:47
Dear god, not this again. Who IS this "source familiar with the situation"? Until I see some vaguely concrete proof of this, I'll not believe it.
(2 replies) #10 djesteban on 22 Jul 2006 - 00:55
for everyone who worries that this purchase could hurt AMD... please don't worry! AMD will just sue Intel again for unfair business when they will be in trouble. That's pretty much what they are good at right now anyway...heh
#10.1 Xavien on 22 Jul 2006 - 02:49
please stop the broken record djesteban, its starting to annoy people.
#10.2 theyarecomingforyou on 22 Jul 2006 - 13:14
Apparently bashing AMD is the "in" thing at the moment.
#11 lylesback2 on 22 Jul 2006 - 01:23
this is very good news for AMD fans. but will Intel fire back and buy up Nvidia?
(3 replies) #12 L3thal on 22 Jul 2006 - 01:40
I like AMD and what they have done, but what will buying ATI do for them? Starting next week, AMD will fall way behind Intel in the CPU market with Conroe hitting shelves and AMD does not appear to have an answer for that for at least the rest of this year and possibly most of next year.
#12.1 priestx on 22 Jul 2006 - 02:41
yea, well there's no way i'm going to buy conroe if 4 months down the road i'm going to ousted by a 4 core chip from AMD
#12.2 Ideas Man on 22 Jul 2006 - 02:59
With that type of attitude you'd never upgrade your machine EVER. There will always be something new and exciting a few months down the track that is a "must have".
#12.3 kaffra on 22 Jul 2006 - 16:30
quad core from intel is around the corner too
(1 reply) #13 Phixion on 22 Jul 2006 - 01:41
Bah, If it was AMD buying Nvidia I'd be a little more excited :/
#13.1 Treefrog on 24 Jul 2006 - 13:06
Oh, I'm with you on that one. This news makes me sad. It means I will probably have to start using Intel. If Intel team up with Nvidia, I will jump ship to their side in a heartbeat.. and take all my friends and customers with me. I've always been an AMD/Nvidia person. Times, they are a changin'.
(1 reply) #14 Arckon on 22 Jul 2006 - 02:06
This was already posted a few weeks ago, and nothing has happened yet. Maybe it's for real this time? Who knows...
#14.1 Hurmoth on 22 Jul 2006 - 02:49
That's not entirely true. It was a rumor back then, this is pretty much a done deal according to CNN sources.
(7 replies) #15 deathneo on 22 Jul 2006 - 02:55
NOOOOOOOOOOOOOOOOOOOOoooooooooooooooooooooooooooo!!!

I want AMD with Nvidia.

Totally hate ATI Driver Support!
#15.1 McG on 22 Jul 2006 - 03:23
I agree.
#15.2 mundox on 22 Jul 2006 - 04:27
ditto
#15.3 bryonhowley on 22 Jul 2006 - 04:39
I completely agree with you. I do nor will I ever use ATI's crap but as long as there are good mainboards with SLI instead of CrossFlop it will be ok
#15.4 greatestfall on 22 Jul 2006 - 08:08
agreed
#15.5 ANova on 22 Jul 2006 - 09:58
I want Intel with ATI. AMD and nvidia both suck.
#15.6 japanesetea on 22 Jul 2006 - 19:06
yes ati drivers are also a pain with linux too. nvidia's work better and thier drivers are more stable.
#15.7 eilegz on 23 Jul 2006 - 03:33
i disagree ATI drivers works great at least im using omega drivers and works great in any platforms and cards, that dont happen with nvidia sometimes laptops and other desktops dont work with new drivers, and also new drivers dont work with little old card like geforce 4mx right now im having problem to update my laptop video drivers.
#16 Chugworth on 22 Jul 2006 - 03:14
I have been an AMD/nVidia fan. While I would have been really happy with an AMD/nVidia merger, I still am happy with an AMD/ATI merger. AMD is more important to me than nVidia is, since AMD has more of a struggle in their market. I really think this merger could lead to good things for AMD.

As we have seen over recent years in the AMD/Intel battle, a faster processor does not necessarily equal better sales. If this AMD/ATI merger does go through, it could prove more helpful to AMD than having faster processors. It would give AMD their own mobo chipset again, and also their own GPUs (which would even be much better than Intel's crap GPUs). Delivering a complete system like that would be more attractive to businesses that maintain images of their computers. I'm really hoping they merge ATI into AMD, rather than try to keep it separate like the Dell/Alienware deal. That would strengthen AMD's name, which is something they need. Over time, I really could see this leading to 50/50 competition with Intel (and you never know, possibly more).

Last edited by Chugworth on 22 Jul 2006 - 03:22
(3 replies) #17 fear_machine on 22 Jul 2006 - 03:40
How will this affect Apple who currently bundle Intel/ATI packages???
#17.1 Chugworth on 22 Jul 2006 - 03:44
Maybe Apple will switch to AMD....
#17.2 Hurmoth on 22 Jul 2006 - 04:31
I was wondering the same thing. I highly doubt Apple will switch to AMD, they've invested way to much already into Intel. Now I won't say it's out of the question for Apple to add AMD to their already impressive line-up, but they won't completely switch.

In all honesty, I don't see anything changing really. I can see Apple and AMD working together nicely for just graphics cards. And even if Apple does decide to change graphics vendors, they'll just change to nVidia, which won't be a huge deal since Apple already sells Power Mac G5s with nVidia cards. I don't think this will really affect Apple or their products at all, at least not at the moment.

I wouldn't be surprised if AMD pulled a Dell and left ATI has a seperate company (i.e. like what Dell did with Alienware). If that happens, I would put money on Apple staying put with ATI.
#17.3 Bosaka on 23 Jul 2006 - 22:04
Quote - fear_machine said @ #17
How will this affect Apple who currently bundle Intel/ATI packages???


It won't. Apple uses the discreet ATI solutions not the chipsets - Apple uses the actual Intel chipsets so I doubt they would leave Intel let alone disregard the Core series performance vs AMD. Apple doesn't care about budgets either theirs is a premium product from the get go. They aren't concerned with building $299 desktops.
#18 trenzterra on 22 Jul 2006 - 04:10
Interesting seeing how nvidia has been more loyal towards AMD than to Intel...
(7 replies) #19 Digix on 22 Jul 2006 - 04:28
people saying you know amd want it for the chipset, seriously. shut up. you have no clue what AMD wants out of ATi, no1 knows they havent told anyone. so stop trying to be analysts.

Also ATi are not mergeing into AMD they will stay a seperate company and work under ownership of AMD. Same as Alienware and Dell.
#19.1 Hurmoth on 22 Jul 2006 - 04:34
Wait, in one sentence you blast others for voicing their opinion about why AMD wants ATI and in the next you do the exact same thing you blasted others for. How the hell do you know anymore than what we do? Furthermore, it is an OPINION, and we are all entitled to them. If you don't like that, why post? or for that matter why even bother reading the posts already made?
#19.2 Chugworth on 22 Jul 2006 - 04:43
It's pretty obvious that AMD wants the ATI for their chipsets and the GPUs. It has not been stated whether or not ATI will remain a separate name, but I hope it is a complete merger. I think it would work much better if they market all of their products under one brand name.
#19.3 Sweet River Baynes on 22 Jul 2006 - 05:07
Oh yea and have Mobo makers merge with AMD, as well as case makers, power supply makers, and lets have the RAM makers merge with AMD, and we may as well have the HD makers merge with AMD also. Lets just have ONE BIG AMD computer.
#19.4 Digix on 22 Jul 2006 - 06:49
Quote - Hurmoth said @ #19.1
Wait, in one sentence you blast others for voicing their opinion about why AMD wants ATI and in the next you do the exact same thing you blasted others for. How the hell do you know anymore than what we do? Furthermore, it is an OPINION, and we are all entitled to them. If you don't like that, why post? or for that matter why even bother reading the posts already made?


opinions one thing judging business practises you know nothing of is another. its stupid petty comments that cause anoying flurry on websites like this which alot of the time end up being misleading causeing a whole lot of pointless rubbish with people making rumors and assumptions
#19.5 Hurmoth on 22 Jul 2006 - 13:18
Quote - Digix said @ #19.4
opinions one thing judging business practises you know nothing of is another. its stupid petty comments that cause anoying flurry on websites like this which alot of the time end up being misleading causeing a whole lot of pointless rubbish with people making rumors and assumptions

But you don't have the right to tell us not to post our opinion. Just remember that
#19.6 Chugworth on 22 Jul 2006 - 15:10
Quote - Sweet River Baynes said @ #19.3
Oh yea and have Mobo makers merge with AMD, as well as case makers, power supply makers, and lets have the RAM makers merge with AMD, and we may as well have the HD makers merge with AMD also. Lets just have ONE BIG AMD computer.

We already have computers with Intel CPUs, mobos, and GPUs.
#19.7 overclockAMD/ATI on 24 Jul 2006 - 20:17
Quote - Sweet River Baynes said @ #19.3
Oh yea and have Mobo makers merge with AMD, as well as case makers, power supply makers, and lets have the RAM makers merge with AMD, and we may as well have the HD makers merge with AMD also. Lets just have ONE BIG AMD computer.


That would be great in my opinion it would be a heck of alot faster than any intell computer (cough)Dell(cough)
#20 bilemke on 22 Jul 2006 - 05:12
Hmm, maybe we will see AMD motherboards soon? Like Intel does.

While I might be willing to try a Intel processor every once and while, I would never recommend someone counting on Intel graphics on a board.. This might make Intel up the performance line a little on their IGPs..
#21 Baptist on 22 Jul 2006 - 06:27
CPU & GPU combo pack!
(1 reply) #22 mohan_168 on 22 Jul 2006 - 06:34
I hope the deal dosent screw using nvidia cards on AMD machines ... I hate ATI driver/support
#22.1 overclockAMD/ATI on 24 Jul 2006 - 20:20
Quote - mohan_168 said @ #22
I hope the deal dosent screw using nvidia cards on AMD machines ... I hate ATI driver/support


maybe AMD can fix thier driver and support problems! that would be great
#23 Sirius on 22 Jul 2006 - 08:24
If that what Digix said
Quote -
ATi are not mergeing into AMD they will stay a seperate company and work under ownership of AMD. Same as Alienware and Dell.
is true then I have nothing against it.

ATI & AMD merging woul've been a bad bad idea.
#24 S1RHC on 22 Jul 2006 - 08:51
That's certainly a nice move. BUT, will that mean no Intel/ATI systems?
(3 replies) #25 Digix on 22 Jul 2006 - 09:57
probably no it wont because of the size of the company the chances of ATi becoming 'AMD' are very un-likley and will most probably be a company under management of 'AMD' and will continue what it does now and more...

like i said its like alienware being bought by dell, due to the share size and customer base of pre-exsisting Alienware. its too much for Dell to just merge to one company and is why they still 2 companys, just running under the management of one single management team, Dell.
#25.1 Chugworth on 22 Jul 2006 - 15:15
Oh, I don't know. Macromedia was a well-known company, and it got completely merged into Adobe. I still think that having AMD-branded CPUs, mobos, and GPUs will be more helpful to them rather than trying to keep ATI looking like a separate company.
#25.2 Digix on 22 Jul 2006 - 18:19
Quote - Chugworth said @ #25.1
Oh, I don't know. Macromedia was a well-known company, and it got completely merged into Adobe. I still think that having AMD-branded CPUs, mobos, and GPUs will be more helpful to them rather than trying to keep ATI looking like a separate company.


Macromedia only had one popular line of software. ATi have how many different graphic cards ranges with how many sub-companys re-producing them being used by um how many people probably into the millions. not to mention all the other stuff they do.
#25.3 Chugworth on 22 Jul 2006 - 23:35
Quote - Digix said @ #25.2
Quote - Chugworth said @ #25.1
Oh, I don't know. Macromedia was a well-known company, and it got completely merged into Adobe. I still think that having AMD-branded CPUs, mobos, and GPUs will be more helpful to them rather than trying to keep ATI looking like a separate company.


Macromedia only had one popular line of software. ATi have how many different graphic cards ranges with how many sub-companys re-producing them being used by um how many people probably into the millions. not to mention all the other stuff they do.

Well still, it's not unheard of for a company the size of ATI to be completely merged into another company.
(2 replies) #26 Andre on 22 Jul 2006 - 09:58
NVIDIA needs to buy out Intel. Then NVIDIA/Intel and AMD/ATi can form a joint venture and everybody will be happy.
#26.1 Ideas Man on 22 Jul 2006 - 13:53
Yeah, that's like saying apple should buy out Microsoft.
#26.2 Krome on 22 Jul 2006 - 14:17
Andre, don't you mean Intel buy nVIDIA? 'Cos that sounds much more logical.

I have seen this coming years ago. IMO, I think that AMD buying out ATi is a good thing and a bad thing. In order for AMD and ATi to gain market share and gain more investors, this is one good route. ATi chipset driver support was not as fluid and dynamic as nVIDIA. I've seem to have problems getting proper driver for ATi graphic cards to work. The bad thing for Intel and nVIDIA at this point is they will lose ground on investors. I think this is one tactics that will turn some (if not many) investors to invest more in AMD technology since their CPU and GPU developement team will be working more closer together.

I can see from here on, Intel will be more flexible and closer ties with nVIDIA Corp. Although I believe that Intel should buy or merge with nVIDIA, I don't think the deal (if there will be one) will go through as both company are already the giant.
#27 Smigit on 22 Jul 2006 - 10:33
Good for AMD and ATI I guess if they pull it off, bad I think for consumers. It will leave only 3 companies controlling basically the CPU and GPU market. I'd rather the competition, sure they arent competing directly AMD + ATI but there will be ramifications, what is yet to be seen. I wonder how AMD will cope fighting both Nvidia and Intel now.

edit: if AMD can successfully grow producing CPU's and GPU's I wonder if they later on wont look to venture into other revenue fields like motherboard production ect ect.
#28 WelshBluebird on 22 Jul 2006 - 10:49
What effect will this have on the upcoming Intel ATI chipsets (RD500, and more specifically, the RD600)?

I don't mind the merger as long as it doesn't stop the core 2 duo ATI chipsets (which seem to be awesome), and doesn't make ATI graphics cards prefer AMD CPU's (or AMD CPU's prefer ATI graphics cards).
#29 Digix on 22 Jul 2006 - 11:10
read me last comment WelshBlueBird ...

to Andre
Intels worth 5 times what nvidia is so i really doubt nvidia can unless the owner guy of nvidia can get a mortage or somthing of about 10 billion dollars. thats like ATi trying to buy microsoft.
(2 replies) #30 Cansokid on 22 Jul 2006 - 11:55
I think the pro AMD Intel thing is not the real picture..
Lets look at is in reality
How many hardware companies are there now really??
At this point we are down to a basicly two video card choices, a couple of soundcard, fewer hard disks,.
The only real choices are cases and motherboards for the time being.
We are loosing the companies that evolved the think tanks and making other companies put more into design etc.
Our choices of hardware are being narrowied down to a select few...
#30.1 Chugworth on 22 Jul 2006 - 15:20
And if you are into gaming then there is only one sound card choice from a company that has crappy, sorry drivers.
#30.2 MrCobra on 24 Jul 2006 - 09:30
Quote - Chugworth said @ #30.1
And if you are into gaming then there is only one sound card choice from a company that has crappy, sorry drivers.

Crappy and sorry aren't the words for it.
#31 faraaz on 22 Jul 2006 - 12:37
would this affect the upcoming Core 2 Duo MoBos by ATI?
#32 Digix on 22 Jul 2006 - 12:52
most probably no, read comments.
#33 Gersson on 22 Jul 2006 - 13:38
Quote -
I hate AMD and i --
What the?
Without AMD, Intel wouldn't have even begun to ship Pentium Ds...

Competition is good and you are not smart enough to know that so go away.

I hope this doesnt mess up my plans to buy an Core 2 Duo mobo with RD600 crossfire support
#34 Kreuger on 22 Jul 2006 - 15:14
I could've sworn sometime last week I saw lawsuits between the two and now they're joining? That's rather....odd.
(1 reply) #35 redwingsmonk on 22 Jul 2006 - 15:25
I seriously don't think ati will be the winning ticket for AMD to topple Intel. Amd is way behind int he competition against intel and soon will suffer. AMD doesnt need ATI right now. They need to focus on their Processor market share. The money needs to be spent on R&D, not ATI. Imagine AMD buys out 3dfx. Now that would be kick ass!
#35.1 Digix on 23 Jul 2006 - 02:30
Quote - redwingsmonk said @ #35
I seriously don't think ati will be the winning ticket for AMD to topple Intel. Amd is way behind int he competition against intel and soon will suffer. AMD doesnt need ATI right now. They need to focus on their Processor market share. The money needs to be spent on R&D, not ATI. Imagine AMD buys out 3dfx. Now that would be kick ass!


in no way are they behind!, its just they dont force there CPUs upon systems builder and or try and fend intel off there markets like intel do to them. yet they still do very well.
#36 thunderbird_117 on 22 Jul 2006 - 16:30
So now Intel will buy Nvidia?
#37 Al on 22 Jul 2006 - 16:37
Lol, the RSS feed said they were buying it for 365 billion.
(2 replies) #38 yukycg on 22 Jul 200