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ATI Tells NVIDIA "Writing is on the Wall"

Steven Parker   on 27 July 2006 - 10:13 · 40 comments & 15145 views

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ATI just released the July Street News Flash, which was published in response to the recent news of an AMD takeover. There are just too many good quotes in this one, so we thought we'd just quote the whole news flash in its entirety:
    On ATI's Intel License: There is no truth to the rumor that Intel has pulled ATI's chipset license. We continue to ship Intel chipsets under license.

    On AMD's commitment to GPUs: The merger with AMD reinforces ATI's position as the world's best GPU supplier. AMD is absolutely committed to maintaining and extending that leadership. The merger gives access to AMD technologies and resources - for example, custom memory design - which will raise performance and reduce costs, further increasing ATI's competitiveness. Also, AMD has been extraordinarily effective in the channel, and access to their know-how, experience, and network, will be a powerful plus for ATI.

    On Intel platforms: AMD acquired ATI so it could be the world's number one graphics processor supplier. AMD is absolutely committed to supporting graphics on Intel platforms. Hector Ruiz, AMD's CEO, made this completely clear on the conference call that announced the merger. He stated that AMD wanted to increase choice in the market, and that included ATI graphics on an Intel platform.

    On the gift to Nvidia: Nvidia has seen the writing on the wall, and doesn't like what it's saying. The PC market is a tough place to be without any friends. ATI now has all the resources of AMD behind it, and will be producing faster, more compact GPUs and reaching the channel more effectively than ever before. Nvidia's words are bravado, designed to confuse the market while the company tries to find a way to compete now that it's standing alone.
Link to: Neowin Forum Discussion
News source: DailyTech

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#1 denzilla on 27 Jul 2006 - 10:32
Nvidia will prolly just merge with Intel and that will be it. I hope all this translates into cheaper high-end gfx cards.
(2 replies) #2 bob_c_b on 27 Jul 2006 - 10:50
nVidia doesn't need to merge with anyone, but they will form stronger partnerships with Intel. In the big scheme of things ATi is banking on consoles and embedded devices for thier future, basically giving the discrete market to nVidia in some respects. While the high end market isn't enough to carry nVidia, they have done extremely well in the mid-range for the last 2-3 years and that can carry them a long way. I'd say having Intel (and most likely more business from Apple now) as your best pal isn't a bad place to be.
#2.1 =NickJ= on 27 Jul 2006 - 11:00
Did u even read the post? ATi isn't banking on anything other than trying to push themselves into as much of the market as possible, including the main GFX card sector.

I think it will be really interesting seeing what improvements AMD can make to ATi's architecture using some of their custom technology, could result in some cards with some serious punch.
#2.2 bob_c_b on 27 Jul 2006 - 16:41
Quote - =NickJ= said @ #2.1
Did u even read the post? ATi isn't banking on anything other than trying to push themselves into as much of the market as possible, including the main GFX card sector.

I think it will be really interesting seeing what improvements AMD can make to ATi's architecture using some of their custom technology, could result in some cards with some serious punch.


Sure I read the post, but are you ignoring the last few years where ATi has lost ground on the desktop, repeatedly brought products to market late and lost money and mindshare? Are you just taking ATi's comments without reference to the rest of the market?

I don't know why everyone expects miracles from this merger, neither company has exhibiited much in the way of smart management or marketing in recent years. Both suffer from inventory and devliery issues and limited fabrication options. You can have the best tech on the planet, doesn't matter much if people can't buy it.
#3 mithrandir on 27 Jul 2006 - 11:14
nothing like ATI getting cocky
#4 Kushan on 27 Jul 2006 - 11:25
Would be so funny if the deal fell through at the last second, leaving ATi with their pants down.
#5 sgr55 on 27 Jul 2006 - 11:39
heh, it would, but that probabily wont happen

There just taunting nVidia, Being quite cocky. Seems they feel alittle insecure. Only time will tell.

I'd rather AMD help ATI get some decent drivers out. There absolutly rubbish atm. Caused me all manner of problems
#6 dextro on 27 Jul 2006 - 11:56
Officially AMD has started a two front war where everything goes: they're fighting a ****ed off Intel and are trying to spice up Nvidia... My only question is: ARE THEY INSANE!?!?! :|
(3 replies) #7 DarkRyu on 27 Jul 2006 - 12:06
*Laugh*, those Canadians are gonna get more than they bargained
#7.1 Lexcyn on 27 Jul 2006 - 13:04
O rly? I beg to differ.
#7.2 Axon on 27 Jul 2006 - 21:35
I had no idea ATI was Canadian. Now I like them even more than I did before!
#7.3 Angel Blue01 on 28 Jul 2006 - 19:41
Now I can say something good about them.
#8 Jazket on 27 Jul 2006 - 12:30
They've been insecured before NVIDIA's Competitive Products. NVIDIA has leaded the GPUs market with strong hands whether ATI recognizes it or not. They are starting all that because they believe that merging with AMD would probably make them better corporation at designing graphic chipsets than NVIDIA. It's though but that's how it should be, I don't imagine AMD merging with NVIDIA cause first off, NVIDIA can always stand out by itself, and such fusion would simply be qualified as monopolism (as you might know I am reffering to both companies as the best in their market; we all know AMD has managed to provide us with better CPUs than Intel throught the last years).

Most likely they'll achieve what they want now that AMD is by their side... We'll have to see... but I doubt NVIDIA will ever cross their arms. This give us pure knowledge of ATI's plans over the last years (they've been trying to find a way to be beat their though competitors or at least to step ahead one stair nose).
(3 replies) #9 ahhell on 27 Jul 2006 - 13:28
ATI is sounding a weeeee bit arrogant.

I've never been an ATI fan and their PR is not helping a whole lot.
#9.1 jerry on 27 Jul 2006 - 14:27
The real arrogance is from Nvidia who started all this, like always. They commented that "ATI threw in the towel" and ATI responded with this.
#9.2 ANova on 27 Jul 2006 - 21:32
LOL, no one has greater arrogance than nvidia. Nvidia is run by the type of people that like to look at themselves in the mirror and care only for profit. Nvidia's 'consumer friendly' attitude is nothing but a mask behind which lies corporate greed.

Last edited by ANova on 27 Jul 2006 - 21:38
#9.3 XerXis on 28 Jul 2006 - 06:12
Quote - ANova said @ #9.2
LOL, no one has greater arrogance than nvidia. Nvidia is run by the type of people that like to look at themselves in the mirror and care only for profit. Nvidia's 'consumer friendly' attitude is nothing but a mask behind which lies corporate greed.


oh noes, another company that is trying to make a profit!!!! just like evil microsoft!!! kill them, burn them, throw them in the pit!
(2 replies) #10 Broken Halo on 27 Jul 2006 - 14:06
I think that nVidia rightly deserves any snip they get from ATI. I remember a few years back, even into last year a bit, when ATI had a mostly superior line of grapics card that under normal conditions should have had superior performance in most games, but then nVidia went and paid off a bunch of majore developers to specualy optimise for nVidia leaving ATI users behind the performance curve, I remember mostly, because I had an ATI card(same one I have now actualy, a 9600 M10, need to upgrade soon, probably going to wait till december though for a R600 or whatever nVidia has up there sleve for DX10, haven't heard anything about that yet, but with Microsoft's and ATI's close relationship, DX10 performance should be better on the ATI card anyway ) and was realy sick of diminished framrates and seeing that nVidia logo every time I started a game
#10.1 DOCa Cola on 27 Jul 2006 - 14:34
ati did the same with games like far cry or half life 2 ...
#10.2 LaP on 27 Jul 2006 - 18:59
For sure nVidia paid some companies but for the most part games were designed with nVidia line of cards in mind because they were simply better (in fact the drivers was the big difference the Rage Fury was a good card with really poor drivers). For sure ATI had a contract with Valve for Half Life 2. But for the most part more and more games are designed for ATI line of cards because they are better. The 9xxx serie crushed the FX serie so much it was not even funny. My old 9800XT can still run most games at 1024x768 aa disabled. The FX serie hurted nVidia a lot. The 6xxx and 7xxx serie are better and for the most part nVidia still lead the mid range market. But the X850XT PE had the crown and now the X1900XTX Crossfire has the crown if i believe the reviews i've read about the card. ATI is closing the gap in the mid range market too. The 9600 was a good card and The X1600 is not that bad. The GTO and XL series do the job. You can buy a Sapphire X1800XT for near 200$ which is a very good price for a very good card. Old nVidia fans live in the past. The last time they used an ATI card was like 10 years ago and they still think ATI sucks because of that. I didn't have any problem with ATI drivers since the days of the Rage 128 chip. Yes Catalyst Control Center sucks and takes a lot of RAM and uses dot net crap. But you can safely use ATI Tray Tool. The drivers are good and can compete with nVidia drivers. If not then nVidia would be able to beat ATI hands down like before. It's strange to see some people having a problem with a piece of software and thinking that because they have a problem everyone also have the same problem. Catalyst drivers are easy to install and un-install and works very well. I tried last Omega drivers and didn't see any difference. My main problem with ATI is the quality of the fans they put on their cards. I mean if Artic Cooling can sell a X2 for 20$ ATI could probably use the same quality for their cards and sell them for the same price.
(3 replies) #11 326 on 27 Jul 2006 - 14:38
I'm not going to try and argue with any one but I feel that the NVIDIA 7950 GX2 clearly wipes any ATI card and for the price you are getting almost twice the perfomance. I would also like to add that INTEL is far from out of the GAME when it comes to the Core 2 "conroe" series of processors. I like AMD too so I am not trying to bash anything or anyone. I am just saying that all these comanies appear to be doing well and people will just have more options.
#11.1 ishtar on 27 Jul 2006 - 20:36
Yea but just wait till AMD puts out a dual core gpu heh heh.
#11.2 XerXis on 28 Jul 2006 - 06:14
Quote - ishtar said @ #11.1
Yea but just wait till AMD puts out a dual core gpu heh heh.


they already have one?
#11.3 PureLegend on 28 Jul 2006 - 08:03
Quote - XerXis said @ #11.2
Quote - ishtar said @ #11.1
Yea but just wait till AMD puts out a dual core gpu heh heh.


they already have one?


GPU, not CPU
(2 replies) #12 Chugworth on 27 Jul 2006 - 14:49
I have been an nVidia fan ever since 3DFX went out of business. Even though ATI held a slight performance lead for most of these years, I stuck with nVidia, if for nothing else, because of the general negative attitude that so many people had about them.

But I can't believe what I am seeing these days. Why do so many people seem to be against ATI? Even though the GeForce 7-series is a strong performer, ATI still holds the top performance crown (with crossfire).

The last ATI card that I had was a Rage Pro, and it left such a bad taste in my mouth that I said I would never go back to ATI. But many recent events have changed my opinion of them. Now, for the first time in nearly 10 years, I am considering getting ATI card when this next generation of cards come out.
#12.1 PeterTHX on 28 Jul 2006 - 00:24
Um, you're stuck 3-6 months ago.

The latest cards & drivers from nVidia clean ATI's clock.

Just like Core2 Duo does AMD's processors.
#12.2 ANova on 28 Jul 2006 - 03:19
Please. The X1900 is faster than the 7900 in most cases while having more features. Sure there's the 7950 GX2, but there's also X1900 XT crossfire. Besides, you rarely see greater than 65% increase from dual cards and typically much less. SLi and Crossfire = marketing gimmick.
#13 C_Guy on 27 Jul 2006 - 16:02
I hope nVidia isn't having a cry over this. Most people know that nVidia is a better company and offers better products so they have nothing to worry about, really.
#14 boytexasgod on 27 Jul 2006 - 16:12
I'm geting scared for nvidia... it seems that ATI is on the ball for dx10 (no surprise considering it's microsoft way of more or less killing off opengl) and the first gen of nvidia cards aren't even planning on using geometry shaders, the bread and butter of the new interface!

I hope they can get their act together because it seems that microsoft+ati+amd might be the lineup that takes down one of our (well most of us enthusiasts at least) favorite companies.

I shudder to think but if nothing changes soon my next machine will have an Intel (Core 2 Duo) chip and an ATI DX10 GPU. Makes me sick... What next?! 3DFX and Glide coming back into favor?!
#15 Buttus on 27 Jul 2006 - 16:57
"Nvidia's words are bravado, designed to confuse the market while the company tries to find a way to compete now that it's standing alone."

Them sound like fightin' words!
#16 redkahn on 27 Jul 2006 - 17:30
Sweet... I hope all this gets people into the fighting mood as it's great for us consumers.
#17 Ahnteis on 27 Jul 2006 - 17:30
I've tried to like ATI, but I just can't. I've had too many problems with ATI cards (as recently as a 9600).

I'll stick with nvidia and if it forces me to move over to intel, then so be it. =(
#18 bryonhowley on 27 Jul 2006 - 19:48
I have tried ATI cards over the years and always found they perform poorlly compared to NVIDIA. The last one was a X1600AGP since I could not have the money for a higher end Nvidia at the time. After a clean install with all updates I tested the card and found that it performed the same and in some cases worse that my 6600GT with twice the price. This has been the case in every ATI card I have used. Even the TV out did not look as good on the X1600. With the 6600GT and the 7800GS I have now tv out is every bit as good as my DVD player but the ATI would never display DVD's edge to edge it was alwas off and by the time I got it tweaked to fill the screen the video was streached out. With the Nvidia it displays DVD perfectly with no tweaking at all.
#19 Luppy on 27 Jul 2006 - 23:10
HAhaha, how about; AMD acquired ATI so they can make lots more $$$$.
(2 replies) #20 greatestfall on 28 Jul 2006 - 00:08
nvidia > ati every day of the week.
#20.1 ANova on 28 Jul 2006 - 03:21
Nvidia = king of marketing and FUD

ATI = better product without the bs
#20.2 nookadum on 29 Jul 2006 - 01:17
Quote - ANova said @ #20.1
Nvidia = king of marketing and FUD

ATI = better product without the bs


Better product in terms of what? Packaging?

Both companies' high-end cards are practically matched, NVIDIA's mid-range cards seriously own ATi's (especially since the 7300GT and 7600GST came out), and ATi still can't get their stupid Linux/OpenGL drivers right.

NVIDIA has nothing to worry about. ATi has nothing to worry about either.
(1 reply) #21 ThaCrip on 28 Jul 2006 - 03:47
me personally im a NVIDIA guy myself and i doubt ill be switching anytime soon cause of drivers and i heard more bad stuff about ATI than NVIDIA in general.... and i always been using NVIDIA cards with very little to no problems (Geforce 2 GTS 32MB - Geforce 3 TI200 64MB - and recently (march 2006) a Geforce 7900GT 256MB) and they all work great so i doubt ill be switching to ATI anytime soon.

me personally im with NVIDIA & AMD all the way... but this recent deal with ati and amd might change things down the road.

basically AMD pretty much wipes the floor with INTEL when it comes to gaming, especially for "reasonably priced pc's" ... and even if intel makes a good gaming CPU it will probably be super high priced so basically i dont see INTEL beating AMD overall in the short term as it will take a while for those "new" intel CPU's to get reasonably priced.... so basically AMD is still king if u ask me without question.
#21.1 werdwerdus on 30 Jul 2006 - 02:30
Quote - ThaCrip said @ #21

basically AMD pretty much wipes the floor with INTEL when it comes to gaming, especially for "reasonably priced pc's" ... and even if intel makes a good gaming CPU it will probably be super high priced


Take a look at the new CPUs and their pricing/performance
http://www.neowin.net/index.php?act=view&id=34310

The $316 Core 2 "gives the OVERCLOCKED FX-62 a run for it's money" which is an $850 CPU.
#22 StepASide on 30 Jul 2006 - 12:43

- AMD & ATi ... both are losers..

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