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Microsoft Takes the Long View With Zune

Daylene   on 30 July 2006 - 16:27 · 40 comments & 16091 views

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Finally, the gloves come off. After months of hints and speculation, Microsoft announced that, yes, it is headed for a showdown with Apple.

In one corner is Microsoft with its billions to invest in R&D, design and marketing to support its own media player -- one that is expected to tie in closely with its entire product line, including Xbox , Media Center and its entertainment and productivity software.

In the other corner is Apple with its iPod -- a music player that has become nearly as ubiquitous -- and just as essential to many, many fans -- as a cell phone.

In truth, the face-off between these two companies and their products -- in the case of Microsoft, its prospective product -- is not quite as dramatic, or cut-and-dry, as it may first appear.

Even Microsoft seems to acknowledge that it has a way to go before its Zune player might seriously challenge the iPod. The company is going to release one product this year, according to comments made to financial analysts by Robbie Bach, president of Microsoft's entertainment division.

News source: Tech News World


Next year, it will release additional offerings, he said, broadening the product line over time. Along the way -- perhaps over the course of five years or so -- Microsoft will spend "hundreds of millions of dollars."

It's a lot of firepower to throw at one market segment, especially as there is no guarantee Microsoft will win -- or even establish a sizable presence in this space -- when all is said and done.
"Microsoft has been known to pour millions of dollars of investment into a category and not have anything to show for it in the end," Charles King, principal of Pund-IT, told TechNewsWorld.

There is its purchase of Great Plains software, for instance -- with which Microsoft planned to dominate the SMB marketplace. Even reasonably successful endeavors, such as Xbox 360, have cost Microsoft more than it has made. "That division is still in the red," King said.

"Microsoft has a ton of money and a lot of smart people working for it -- it can create great products. But they haven't always been able to leverage those resources into new market domination," noted King. "Yes, they still dominate on the desktop and in office productivity, and they probably will for a long time to come."

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#1 ShadowPHP on 30 Jul 2006 - 16:34
I'll buy it. I need an MP3 Player and the intergration with MCE would be brilliant for me. If it came with a dock that you could sit it in and listen to the music through MCE then that would be stellar.
(3 replies) #2 jbsuperman on 30 Jul 2006 - 16:34
Hmmm....guess we shall see. Curious to see a BSOD (blue screen of death) on a lil mp3 player. That should be interesting.
#2.1 *John* on 30 Jul 2006 - 16:36
Quote - jbsuperman said @ #2
Hmmm....guess we shall see. Curious to see a BSOD (blue screen of death) on a lil mp3 player. That should be interesting.


Why do people keep going on about that? Personally I havent seen a BSOD since Windows ME, and I know many others with the same experience.

Get over it.
#2.2 XP-RTM on 30 Jul 2006 - 16:41
Quote - *John* said @ #1.1
Quote - jbsuperman said @ #2
Hmmm....guess we shall see. Curious to see a BSOD (blue screen of death) on a lil mp3 player. That should be interesting.


Why do people keep going on about that? Personally I havent seen a BSOD since Windows ME, and I know many others with the same experience.

Get over it.


I have seen BSOD in Windows XP, not as many but still. However... my iPod has frozen a few times, so nothing its perfect
#2.3 Shadrack on 30 Jul 2006 - 18:04
I've only experienced BSOD in Windows XP when I was trying to use unsigned device drivers or device drivers for Windows 98 with a prayer. That isn't to say I don't still see fatal crashes in Windows XP...they just the BSOD is only hardware related failure, while the standard explorer crash in uninformative all together. Just stop working...fight with it for a day or so, give up and reinstall the OS .

My iPod froze up a LOT when I first got it, but now it hardly ever does. I don't know what is different. Maybe I had to abuse it some so it knew it was my bitch.
(5 replies) #3 *John* on 30 Jul 2006 - 16:34
Technology minded people will be put off by the DRM, just like they are with the iPod.

However, considering that the "average joe" has no idea what DRM is, no doubt Microsoft and Apple with share the spoils of this market in years to come. I dont really see one dominating the other tbh...
#3.1 Smigit on 30 Jul 2006 - 16:45
the DRM isnt forced apon you. IMHO having it there is a good thing, it allows support with online stores and if I want I can keep any tracks I buy in a non DRM state.
#3.2 Xavien on 31 Jul 2006 - 00:09
point me towards a non-DRM online music store that isn't of questionable legality please.
#3.3 Danrarbc641 on 31 Jul 2006 - 03:52
Quote - Xavien said @ #3.2
point me towards a non-DRM online music store that isn't of questionable legality please.

For that matter, point me towards a portable digital music player that supports no DRM of any kind.
#3.4 AngloContinental on 31 Jul 2006 - 09:40
Quote - Xavien said @ #3.2
point me towards a non-DRM online music store that isn't of questionable legality please.
7Digital.com
#3.5 C_Guy on 31 Jul 2006 - 21:44
Dan: What? Have you never heard of this company called Creative? You drag and drop any files you want (WAV, MP3, WMA, etc.) right onto your device using Explorer and it plays. No software required and MP3s do not have DRM on them.
#4 Darkinspiration on 30 Jul 2006 - 16:50
yeah sure, i don't mind drm as long as it's not intrusive and let me play around with the music movie i own, witch apple drm let me do. Same thing witch sony will not let me.

It's proven that an open system will get abused. Look at windows 9598 locking thing down a little is not bad. forcing the hand of the costomer is.

i really don't like sureplay for that concept. the drm is to intrusive.

it's clear microsoft will not had anything interesting to the market this time around. And if they don't make some headway they are going to loose badly and be look down as another ipod clone that failed....

#5 PC OwNz on 30 Jul 2006 - 16:52
i have absolutely no idea why people keeping dissing microsoft...if you dont like it, dont use it. stop bs'ing about it so that other people dont get the wrong idea about their products. if zune turns out to be a good player, then i am gonna get it to replace my zen micro, which kiks ipod's ass anyday in audio quality
(3 replies) #6 Chicane-UK on 30 Jul 2006 - 17:03
I personally think this will bomb. I just wish Microsoft would concentrate on doing some things well rather than trying to get involved in SO many markets half heartedly.
#6.1 Laser_iCE on 31 Jul 2006 - 01:39
<< snipped >>

Last edited by Simon on 03 Aug 2006 - 18:57
#6.2 Chicane-UK on 31 Jul 2006 - 12:48
<< snipped >>

Last edited by Simon on 03 Aug 2006 - 18:59
#6.3 C_Guy on 31 Jul 2006 - 21:46
Except the thing is, Microsoft doesn't do anything half-heartedly. Look at the success of XBOX 360, their other hardware, Office, Windows, Live services, HotMail, MSN, Server, Exchange. What they do, they do well.
(6 replies) #7 crimsonhead on 30 Jul 2006 - 17:43
Anyone else think it looks ugly as hell? Creative, Apple, and hell, even Sandisk have better designs.
#7.1 Chicane-UK on 30 Jul 2006 - 17:52
Yes.. it does look incredibly cheap, and I can't help but feel amused at the buttons either side of the jog wheel which appear to have been lifted rights from the iPod 3rd Gen (remeber the small slightly recessed heat sensitive buttons which glowed red? They look VERY similar!
#7.2 reidtheweed01 on 30 Jul 2006 - 18:17
Turn an ipod sideways, give it a bigger screen, and put a black or whatever color trim you want, and it will look exactly the same. You people just complain because its microsoft, if they were to say thats from apple, you say it looked sexy or something stupid like that. Actually look at pictures of microsofts mp3 player then go look at a picture of an ipod, and its the ipod that looks cheap.
#7.3 Chicane-UK on 30 Jul 2006 - 18:25
Seriously - if Apple released that, I would say it looked like a cheap POS. I might own an iPod but i'm not blind, nor am I a foaming at the mouth zealot - if Microsoft made something that didn't look like it came out of a cereal packet, I would praise them accordingly.

It doesn't compare with the iPod looks wise.. why do you think that the guy who designs stuff for Apple wins so many damn awards, and gets so much accolade? Because it looks superb.. it feels precious.. the Zune just looks like a mish mash of design ideas!
#7.4 crimsonhead on 30 Jul 2006 - 18:28
It seriously just looks like a pda with a weird old scroll wheel and ipod buttons. The combination is less than pleasing, to say the least. I'm using a sexy Microsoft mouse atm. They're usually good at designing hardware. They could do better.
#7.5 Jugalator on 30 Jul 2006 - 20:34
"Turn an ipod sideways, give it a bigger screen, and put a black or whatever color trim you want, and it will look exactly the same."

OK, let's see... turned it sideways, and imagined this is a white iPod:
http://upload.wikimedia.org/wikipedia/en/e/e3/Zune.jpg

... nope, still uglier. Comparison:
http://netpublics.annenberg.edu/files/video-ipod.jpg

I dislike the cheap scroll wheel, and the fat black outline, for two things. Additionally, the iPod has an intuitive UI by only using a scroll wheel, so it's more minimalist too than this one.

Last edited by Jugalator on 30 Jul 2006 - 20:41
#7.6 Smigit on 30 Jul 2006 - 23:40
since when was that image an official product photo? That pictures been floating around since before MS even officially announced Zune themselves, back when people were speculation they would be entering the MP3 player field.
(9 replies) #8 Spielo on 30 Jul 2006 - 17:57
Microsoft's first job: Come up with a better name.
#8.1 mattm591 on 30 Jul 2006 - 18:15
Quote - Spielo said @ #8
Microsoft's first job: Come up with a better name.

Well said!
#8.2 darkyi on 30 Jul 2006 - 18:18
What's wrong with Zune? Sounds ok to me.
#8.3 Spielo on 30 Jul 2006 - 19:02
Quote - darkyi said @ #8.2
What's wrong with Zune? Sounds ok to me.


It's not very "mass market", it's a very geeky name, like XBOX.
#8.4 Eli on 30 Jul 2006 - 19:20
Quote - Spielo said @ #8.3
Quote - darkyi said @ #8.2
What's wrong with Zune? Sounds ok to me.


It's not very "mass market", it's a very geeky name, like XBOX.

Yet XBox sells......many people have Xboxs and I think more have the Xbox 360 (don't quote me though).

What is in a name? I remember when people with making fun of the name "iPod" and "Wii". Most people love the iPod and a lot of gamers want a Wii.

Everytime a company comes out with a new product it seems like all people can do is diss the name. Xbox 360, Vista, iPod, Zune, Wii, Motorola RAZR, etc.

RAZR was the top selling phone in Canada here for a while. Yet people make fun of that name all the time.

There is NOTHING in a name when it comes to how good it will do.
#8.5 dolimite35 on 30 Jul 2006 - 19:28
Quote - Spielo said @ #8.3
Quote - darkyi said @ #8.2
What's wrong with Zune? Sounds ok to me.


It's not very "mass market", it's a very geeky name, like XBOX.


You can say the same for names like iPod, Zen, Rio, etc when they came out. A name is just a name, if the product is good it will sell.
#8.6 redkahn on 30 Jul 2006 - 20:46
Quote - Spielo said @ #8
Microsoft's first job: Come up with a better name.


Who cares what it's called as long as it works and is good quality play.
#8.7 Smigit on 30 Jul 2006 - 23:44
Zunes fine. Looking at alexa.com yesterday and the term was amongst their "top searches" alongside "miss universe" and "youtube". So while you may not like it people are referring to it which is enough from a marketing perspective and shows people do want details on the player. Besides iPod is just as stupid, if not a stupider name. But look how mainstream it's become. Names grow, all it takes is time for 95% of people.
#8.8 Ruffneckting on 31 Jul 2006 - 08:46
You bought a Zune you loon!!
#8.9 werdwerdus on 02 Aug 2006 - 18:52
I personally strongly dislike the name "ipod". I hate saying it whenever i do.
(1 reply) #9 dugbug on 30 Jul 2006 - 19:20
so is this picture of the "zune" a mockup?

btw, I like the zune name, nothing wrong with it.
#9.1 roadwarrior on 30 Jul 2006 - 22:40
The problem I see with the name is that it is somewhat similar to Zen, Creative's player. Might lead to confusion for the people (and there are a LOT of them) that get megabytes and megahertz confused.
(1 reply) #10 iconboy on 30 Jul 2006 - 21:12
ipod, zune- i never undertsood the whole NEED to play videos on a screen that small! at least the zune's screen is bigger, try watching anything on the ipod, u have to strain your eyes! i think zune is on the right track, and i hope the next ipod has a bigger screen! oh and M$ has proven that they can design good hardware witht he 360.
#10.1 machorro on 31 Jul 2006 - 03:31
they don't have to prove in that department, they make nice hardware desing, like their mouses and keyboards but if that is the Zune design might as well call it a lose and don't realse anything
(1 reply) #11 Digix on 30 Jul 2006 - 21:51
ill probably buy one of these zunes depending on the quality after they are released, dont want no over-heating or "bursting into flames" issues or "mooing" lol nah jjks not bagging apple, honest
#11.1 werdwerdus on 02 Aug 2006 - 18:56
I think all the iPods since the 3G look a lot cheaper than this picture of the Zune. The 3G looks sweet with the red-lighted buttons, but the click wheel completely disuaded me from getting a newer model. About 90% of the people that see my iPod comment on how much they like the design better than the click wheel, and most of them own a newer model iPod.

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