This coming December Universal plans to launch a website offering free downloads of their music catalog. The site will be called SpiralFrog, and according to CEO Robin Kent the site "will offer consumers a better experience and environment than they can get from any pirate site". Kent also stated that "Offering young consumers an easy-to-use alternative to pirated music sites will be compelling." Kent also highlighted some key factors such as legal digital files with no viruses or spyware in a controlled client-server architecture, quick downloading, and quality songs and music videos by great artists as among the primary benefits users will gain. The free music will be paid for by advertising on the site.

News source: Spiralfrog Press Release
News source: Reuters Canada
Link: Spiralfrog



There are 38 additional comments
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(5 replies) Quote this comment Reply to this comment #1 Posted by Sheppard on 30 Aug 2006 - 07:04
Whats the catch?
Quote this comment #1.1 Posted by Inertia on 30 Aug 2006 - 07:05
Quote - Sheppard said @ #1
Whats the catch?


you beat me
Quote this comment #1.2 Posted by Bamsebjørn on 30 Aug 2006 - 07:13
Probably DRM... :no:
Quote this comment #1.3 Posted by Jugalator on 30 Aug 2006 - 07:31
That's the catch even with non-free music though. :-p
So if it's only that I guess it's an improvement...

Then the difference with pirated music would only be that you just can't use this music properly, but you can with pirated. :-p
Quote this comment #1.4 Posted by crimsonhead on 30 Aug 2006 - 07:55
"Digital rights management technology is built-in to all audio and video content as part of measures the company and its partners are actively taking to address piracy. "We want to provide the best environment for everyone - our partners and the recording artists, as well as consumers"

Of course... Consumers just love DRM!
Quote this comment #1.5 Posted by zivan56 on 30 Aug 2006 - 18:29
The catch is you have to watch video ads for a minute or two.
(1 reply) Quote this comment Reply to this comment #2 Posted by Abnil on 30 Aug 2006 - 08:08
I'll wait till the DRM is cracked :p
Quote this comment #2.1 Posted by Foub on 30 Aug 2006 - 09:59
Its been cracked already.
(2 replies) Quote this comment Reply to this comment #3 Posted by MiG- on 30 Aug 2006 - 08:47
This was on BBC news last night, and the service is pretty good, but i dont know how good it will turn out.. THE MUSIC will contain DRM, , AND THE SERVICE WILL NOT SUPPORT THE IPOD... well thats what the news reported said, he focused catagorically that the music downloaded will NOT work on an IPOD, and this service is made to rival the allmighty itunes..

I hope what they say is correct, but then again it wont get many downloads if it only supports MP3 Players other the Ipod, and i wanna know what format this is in, im guessing it will be WMA-128 with DRM, which means i'll have 2 convert all music to CD, and then RIP it again so my Sony MP3 player can play it..
Quote this comment #3.1 Posted by krimewavery on 30 Aug 2006 - 09:09
Apparently the music won't be burnable to a CD. Source
Quote this comment #3.2 Posted by MiG- on 30 Aug 2006 - 09:20
Quote - krimewavery said @ #3.1
Apparently the music won't be burnable to a CD. Source


:'(
Quote this comment Reply to this comment #4 Posted by PureLegend on 30 Aug 2006 - 08:50
Wow. I will definetly use this.
Quote this comment Reply to this comment #5 Posted by bebePSC on 30 Aug 2006 - 09:21
i smell new rootkit
Quote this comment Reply to this comment #6 Posted by gaurav on 30 Aug 2006 - 09:48
At least its one good effort by the music industry...
Quote this comment Reply to this comment #7 Posted by simsie on 30 Aug 2006 - 09:52
Although it is a good idea the problem is that with the "i won't get caught" mentality people will download a cd transferrable, ipod compatible, unrestricted illegal copy rather than use the legal alternative.
(5 replies) Quote this comment Reply to this comment #8 Posted by Foub on 30 Aug 2006 - 10:00
If you can hear it you can record it. Copy protection is useless.
Quote this comment #8.1 Posted by Samboini on 30 Aug 2006 - 10:06
Quote - Foub said @ #8
If you can hear it you can record it. Copy protection is useless.


Yep but you need the know how; a lot of the public do not have this.
Quote this comment #8.2 Posted by crimsonhead on 30 Aug 2006 - 10:07
And you'll probaly lose quality and a lot of time lol
Quote this comment #8.3 Posted by Fanon on 30 Aug 2006 - 13:28
I've been using this method with iTunes since they changed how they stored the keys. The loss in quality is debatable. The "What You Hear" feature on some sound cards work just fine. Time consuming... yes, but it's not bad enough to keep me from doing it.
Quote this comment #8.4 Posted by Foub on 30 Aug 2006 - 14:29
Quote - Samboini said @ #8.1
Yep but you need the know how; a lot of the public do not have this.


People have been "dubbing tapes" for decades. Its not that difficult. Though, that is the reason why they also have activation and WGA as well, but that to has done nothing to stop real pirates. Like they say, most locks are only meant to keep out honest people. Or in other words like sticking a banana in one's ear to keep tigers away.
Quote this comment #8.5 Posted by Foub on 30 Aug 2006 - 14:30
Double post.
(1 reply) Quote this comment Reply to this comment #9 Posted by Jolidog on 30 Aug 2006 - 10:11
I can see it now...

They are probably thinking in putting ads in the begining of each track... like tv sites put ads before trailers and so on...

[UNIVERSAL marketing mode]

I got'it! Ads on the track! Just like radio!! And we give it for free!!

[/UNIVERSAL marketing mode]
Quote this comment #9.1 Posted by stgeorge on 30 Aug 2006 - 12:04
Quote - Jolidog said @ #9
I can see it now...

They are probably thinking in putting ads in the begining of each track... like tv sites put ads before trailers and so on...

[UNIVERSAL marketing mode]

I got'it! Ads on the track! Just like radio!! And we give it for free!!

[/UNIVERSAL marketing mode]


You nailed it on the head, that's exactly what they are doing. And it will be radio-style which means that the ad will blend into the beginning of the song (like when DJ's talk over a song until they "hit the post". But hey, it's what the consumer's "want".
(2 replies) Quote this comment Reply to this comment #10 Posted by padmedala9 on 30 Aug 2006 - 11:03
Is someone's spell/grammar check broken?

"From December Universal are launching a website offering there music catalogue for free download."
Quote this comment #10.1 Posted by wicker_man on 30 Aug 2006 - 12:33
Quote - padmedala9 said @ #10
Is someone's spell/grammar check broken?

"From December Universal are launching a website offering there music catalogue for free download."

This whole site is like that, nothing new here...damn unprofessional journalists!

OT, I can tell straight away this thing is going to SUCK in either case simply because music industry is behind it. Those money-in-their-throat-gobbling pansies will do everything to "protect their rights" and the consumer might as well go to hell.

<universal mktg id="after people have found out what poop the service really is">
Duh! You wanted free music - there you are, you get what you pay for! HAHAHA!
</universal mktg>
Quote this comment #10.2 Posted by gaurav on 30 Aug 2006 - 17:22
Actually its
"From December Universal are launching a website offering their music catalogue for free download."
Quote this comment Reply to this comment #11 Posted by DomG on 30 Aug 2006 - 11:42
Hm, not working on iPods is going to be a huge drawback.
Quote this comment Reply to this comment #12 Posted by StarSabers on 30 Aug 2006 - 12:00
I doubt they'll have the music I listen to ... but if they do, I'll most definately try it out.
(6 replies) Quote this comment Reply to this comment #13 Posted by bangbang023 on 30 Aug 2006 - 12:49
I don't know how people can bash this. It's free legal music. How can it be a bad thing? Sure it has DRM and such, but it's a step, no?
Quote this comment #13.1 Posted by sentio on 30 Aug 2006 - 12:57
Agreed
Quote this comment #13.2 Posted by Phrosty23 on 30 Aug 2006 - 13:20
Yes but what's the point if you can't burn it or transfer it to iPod? Does that mean I have to carry my laptop around my back with headphones snapped in so I can listen to the songs 2 hours at a time until I need to recharge?

Great that it's free, but it appears right now to be rendered nearly useless.
Quote this comment #13.3 Posted by noroom on 30 Aug 2006 - 13:25
Plus, ads IN THE SONG? Please tell me that's not true.
Quote this comment #13.4 Posted by sentio on 30 Aug 2006 - 13:36
Quote - Phrosty23 said @ #13.2
Yes but what's the point if you can't burn it or transfer it to iPod?

Right, because you wouldn't be able to hear the music otherwise. Those who lack portable devices or recordable media will not benefit from this at all.

Quote -
Does that mean I have to carry my laptop around my back with headphones snapped in

Can you imagine?
Quote this comment #13.5 Posted by bangbang023 on 30 Aug 2006 - 13:57
Quote - noroom said @ #13.3
Plus, ads IN THE SONG? Please tell me that's not true.

It says in the article itself "The free music will be paid for by advertising on the site."
Quote this comment #13.6 Posted by wicker_man on 30 Aug 2006 - 14:09
Quote - bangbang023 said @ #13.5
Quote - noroom said @ #13.3
Plus, ads IN THE SONG? Please tell me that's not true.

It says in the article itself "The free music will be paid for by advertising on the site."

What kind of profits for themselves are they talking about? In many cases ads can barely pay for night traffic that this type of website might expect.

However it is, I know there MUST be something for them in it big time, otherwise they just wouldn't bother.

The news is a worn-out marketing trick sole purpose of which is to generate buzz around the idea that is supposed to be realised in...4 months! That's A LOT of time, more than ever needed to code the system and lauch it (bearing in mind it is already on the paper).
Quote this comment Reply to this comment #14 Posted by sheer on 30 Aug 2006 - 15:36
If it gets popular I see death by bandwidth costs.
(1 reply) Quote this comment Reply to this comment #15 Posted by darkhooda on 30 Aug 2006 - 17:41
I would expect their strategy to be:

1. Offer viable, self-controlled no-catch competitor to piracy: medium-quality, free
2. Piracy becomes less popular
3. They now control market with a moderate, understandable cost
4. This is also a promotion channel for music, thus enabling them to make more sales to account for cost

The main purpose is to essentially "bankrupt" piracy by offering a service pirates cannot EVER compete with in theory.
Quote this comment #15.1 Posted by Foub on 30 Aug 2006 - 20:49
How can you "bankrupt" something that is essentially free to begin with and has HIGH quality with no restrictions?
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