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AMD: Intel messed up

Hurmoth   on 22 September 2006 - 13:40 · 52 comments & 25343 views

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There used to be an easy way to tell time in the processor business: Advanced Micro Devices would have three bad years and one good year, and Intel would have one bad year and three good years.

Strategic changes and new products like the Opteron, however, have transformed AMD from a company too often known for gaffes and financial losses into a major supplier of processors. Intel, meanwhile, has tripped over itself several times during the past three years.

Intel is now in a position to reverse its mistakes with a new line of chips. AMD's Chief Technology Officer Phil Hester, however, says that the smaller competitor isn't resting on its laurels. It continues to improve its chips and, with the acquisition of ATI, will release integrated chips for notebooks and other devices.

Will it be enough to keep a reinvigorated Intel at bay? That will be one of the big topics of discussion at the Intel Developer Forum next week in San Francisco. Hester, who worked at IBM for 23 years, says AMD is ready. He recently sat down with CNET News.com to share some of his views.



Q: It's kind of an interesting twist that AMD is doing "platformization"--that is, offering reference designs and more than one part to PC makers--because for years, the idea was to concentrate on processors and let your partners make chipsets.
Phil Hester: A lot of it is driven by what the OEMs (original equipment manufacturers) have asked us to do. It started off actually in the mobile space. Last year, for the first time, we did a reference design in the notebook space.

The OEMs would like us to do more of the validation and certification work. Each of them still wants their own unique packaging in the notebook space, but kind of a core design, if you will, that's been validated. So we work with two or three wireless vendors, a couple of graphics vendors, and then make sure that we pick selected elements from that.

But they don't like the Intel approach of saying, "You can only do this one, this one and this one." They want us to be able to say, OK, we validated with these--let's say, three wireless chipset vendors and these two graphics vendors.

View: Full Interview
News source: CNET News.com

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(5 replies) #1 rbet on 22 Sep 2006 - 14:46
Does AMD have anything to rival Intel's Core2Duo and the coming quad-core stuff? I'm really ignorant.
#1.1 Hurmoth on 22 Sep 2006 - 15:22
No and yes. AMD's current lineup does not beat Intel's current lineup. However, AMD should be coming out with their quad-core processors around the same time as Intel does. Of course, there's no official date, as far as I've heard, for either company coming out with those chips, so we'll just have to wait and see.
#1.2 Leo Natan on 22 Sep 2006 - 16:37
Quote - Hurmoth said @ #1.1
No and yes. AMD's current lineup does not beat Intel's current lineup. However, AMD should be coming out with their quad-core processors around the same time as Intel does. Of course, there's no official date, as far as I've heard, for either company coming out with those chips, so we'll just have to wait and see.

But AMD's quad-core is base on the AM2 architecture, so no suprises are expected...
#1.3 =NickJ= on 22 Sep 2006 - 17:14
Quote - Leo Natan said @ #1.2
Quote - Hurmoth said @ #1.1
No and yes. AMD's current lineup does not beat Intel's current lineup. However, AMD should be coming out with their quad-core processors around the same time as Intel does. Of course, there's no official date, as far as I've heard, for either company coming out with those chips, so we'll just have to wait and see.

But AMD's quad-core is base on the AM2 architecture, so no suprises are expected...

Yes but AMD have two major advantages at the moment, and they are the CPU Crossbar and the Integrated memory controller. Given that four cores need to communicate with each other even more than two, I'd put money on these two factors giving AMD's chips a fair old boost. I seem to remember somewhere seeing some preview of Kentsfield saying that the FSB wasn't enough bandwidth to communicate through.

That said, CSI is on its way and I for one will be building all PCs with Conroes for the time being
#1.4 Yogurth on 22 Sep 2006 - 18:55
Not exactly so. AMD will have response to core 2 quad mainstream offer in mid 2008. Their Opteron line of quad procesors based on k8L core will come out significantly earlier in mid 2007, but these will be priced at around ~2500$ as is thier current Opteron line.

The first response for mainstream will be so called 4x4 setup available in q4_2006/q1_2007, consisting of motherboards with 2 processor slots and 2 accompanying am2 x2 processors. This isn't exactly quad core solution and analysts predict that performannce will not be on pair with core 2 quad solution, and the price point is still unkown, but it won't be cheap.
#1.5 MrCobra on 23 Sep 2006 - 07:44
Quote - Yogurth said @ #1.4
This isn't exactly quad core solution

Kentsfield isn't exactly a quad core solution either. It's 2 physical chips piggy backed.
(3 replies) #2 Elliott on 22 Sep 2006 - 14:51
AMD: Core 2 Duo and Quadro kick our asses. Buy our stuff kthx.
#2.1 nekrosoft13 on 22 Sep 2006 - 17:15
excactly, Intel was down, AMD was up, now that Intel got superior product, amd is making up exuses, and acting like crybabies.
#2.2 carl0ski on 23 Sep 2006 - 11:30
Quote - nekrosoft13 said @ #2.1
excactly, Intel was down, AMD was up, now that Intel got superior product, amd is making up exuses, and acting like crybabies.


Some people are fools.

AMD Athlon
IBM Power PC
Sun SPARC
were all technically superior to Intel Pentium 3
and to an extent Pentium 4
However Intel Still sold lots of chips

AMD Has a market share now why does an Intel product make you think they will steal it back?

AMD is smart to make money the Opteron per sales make a huge profit compared to each core 2

AMD Has focused on servers for 5 years and it has made money.
Core 2 is targetting and winning a niche marketof enthusiasts it is not a huge market.
#2.3 freeeekyyy on 25 Sep 2006 - 09:27
Quote - carl0ski said @ #2.2
Quote - nekrosoft13 said @ #2.1
excactly, Intel was down, AMD was up, now that Intel got superior product, amd is making up exuses, and acting like crybabies.


Some people are fools.

AMD Athlon
IBM Power PC
Sun SPARC



Were all inferior to Intel Itanium. Yet Itanium didn't sell.
#3 netizen on 22 Sep 2006 - 15:21
Pretty much everything is resting on what they come up with for Socket AM3, isn't it? I do like the idea of there being an upgrade path for AM2 chips though, might sound gimmicky to some but it sounds very customer-friendly.
(5 replies) #4 Shadrack on 22 Sep 2006 - 15:25
This rivalery is great for the consumers. I love choices. I wish there was such rivalery in the Operating System ring.
#4.1 Munkyman on 22 Sep 2006 - 15:38
Its a totally different ring. With operating systems from a lot of peoples opinions a monopoly is better. Just easier I suppose.
#4.2 redkahn on 22 Sep 2006 - 15:49
I agree... the more thing heat up the better the products we get. Keep it coming!
#4.3 Corky842 on 22 Sep 2006 - 17:55
I just wish there was a standard, OS independent platform for games. Thnk DirectX but available on Linux and OSX.
#4.4 Elliott on 22 Sep 2006 - 18:53
Quote - Corky842 said @ #4.3
I just wish there was a standard, OS independent platform for games. Thnk DirectX but available on Linux and OSX.

You mean OpenGL?
#4.5 Corky842 on 22 Sep 2006 - 23:52
Quote - Elliott said @ #4.4
You mean OpenGL?

I meant something widely used in new games. Or is it the publishers' fault for not releasing the game on
Linux or OSX even though it uses OpenGL?
#5 jamesyfx on 22 Sep 2006 - 15:32
AMD are doing well. I don't really take sides in Processors, but in terms of what we're selling (I work in IT retail), Intel CPUs rarely sell. We literally throw out the 64-bit Sempron processors.

It never used to be that way though. I wonder where they went wrong..
(1 reply) #6 Coolme on 22 Sep 2006 - 17:25
If I was AMD. I'd keep my mouth shut, and pray that Intel wouldn't adopt a intergrated memory controller for next-gen intel chips.
#6.1 Danrarbc641 on 22 Sep 2006 - 18:21
IIRC that's already in Intel's roadmap.
#7 ahhell on 22 Sep 2006 - 19:39
AMD sure has been sounding arrogant lately.

I guess they are scared that Intel has a decent (ass kicking) processor out.
#8 Croquant on 22 Sep 2006 - 20:01
Hey, AMD: Intel messed up? Keep dreaming. I guess that Apple/Intel alliance really was a "mistake" huh? And the Core 2 Duo that's kicking your ass six ways from Sunday is just a minor annoyance, huh?
(4 replies) #9 ishtar on 22 Sep 2006 - 20:30
It ironic that when AMD was just producing the x86 proc it was ok but then when they decided to do their own proc design they clobbered intel just goes to show now intel is following AMD Heh Heh.
#9.1 toadeater on 22 Sep 2006 - 20:39
Intel created the CPU in the first place. It's good that Intel has competition (good for us at least!, but AMD needs to face reality and not rest on its laurels.

AMD, Intel just kicked your ass, either lower prices so that consumers have reason to buy your CPUs again, or release new CPUs that are competitive.

Maybe Sony-Toshiba-IBM will eventually be able to kick both Intel and AMD's asses with the Cell architecture. :p

Remember, if you're a consumer, competition is GOOD for you. Don't be a fanboy!
#9.2 Xavien on 23 Sep 2006 - 01:36
Cell is not even close to the x86 chips for general purpose computing. Good for HTPC's but sucky for anything else.
#9.3 ishtar on 23 Sep 2006 - 10:43
Quote - toadeater said @ #9.1
Intel created the CPU in the first place. It's good that Intel has competition (good for us at least!, but AMD needs to face reality and not rest on its laurels.

AMD, Intel just kicked your ass, either lower prices so that consumers have reason to buy your CPUs again, or release new CPUs that are competitive.

Maybe Sony-Toshiba-IBM will eventually be able to kick both Intel and AMD's asses with the Cell architecture. :p

Remember, if you're a consumer, competition is GOOD for you. Don't be a fanboy!

No both intel and AMD invented the x86 together but differences split them up.
#9.4 freeeekyyy on 25 Sep 2006 - 09:32
Quote - ishtar said @ #9.3
Quote - toadeater said @ #9.1
Intel created the CPU in the first place. It's good that Intel has competition (good for us at least!, but AMD needs to face reality and not rest on its laurels.

AMD, Intel just kicked your ass, either lower prices so that consumers have reason to buy your CPUs again, or release new CPUs that are competitive.

Maybe Sony-Toshiba-IBM will eventually be able to kick both Intel and AMD's asses with the Cell architecture. :p

Remember, if you're a consumer, competition is GOOD for you. Don't be a fanboy!

No both intel and AMD invented the x86 together but differences split them up.



No...

AMD was founded by ex-intel employees, but it didn't cocreate the CPU. Actually, the truth is, intel didn't invent it either. They thought their business was memory. It was one of their employees, working alone, named Frederico Faggin, who invented the CPU. IBM later contracted AMD to produce x86 chips for them because intels manufacturing capacity at the time was not sufficient to meet demand. So IBM had intel provide the technology to AMD, in order to keep their contract. Intel agreed. AMD was basically given access to the x86 cpu.
#10 Kushan on 22 Sep 2006 - 21:40
I find it funny how quickly people can jump ships.

This article is clearly just a big load of PR bollocks, Intel releases similar ones all the time. So do Microsoft and Apple, in one form or another. In fact, most companies do the same thing.

Intel DID mess up though. They messed up with the P4, they messed up with the whole netburst architecture and allowed AMD to spearhead their way deeper into the market with the Athlon 64 and the Opteron.
As the article pointed out, it used to be that AMD would have a good year, then a few bad ones. This time, however, they had a good couple of years and even though Intel quickly got their asses in gear and released a truly competitive chip (as you'd expect from a company 4 times the size as it's biggest rival), the damage was done. Now everyone is buying and selling AMD chips, even if the AM2 isn't as fast as the Core 2 Duo, people are still buying them like hot cakes. Even Dell, Intel's biggest fan, is now selling AMD.
(2 replies) #11 phantasmorph on 22 Sep 2006 - 22:12
I could care less about all this he-said-she-said BS.

For the first time in recent memory, someone can order the top-of-the-line Intel processor for less than the top-of-the-line AMD processor. What's to complain about? It's all about the money, and I'll go with whomever gives me the most for the least.
#11.1 Dirtie on 22 Sep 2006 - 22:53
I'll seel you a 500MHz processor for 50c
#11.2 badazzEVO8 on 23 Sep 2006 - 07:05
Quote - Dirtie said @ #11.1
I'll seel you a 500MHz processor for 50c


i got one for 45c
#12 Ravensworth on 23 Sep 2006 - 01:23
AMD sure has been mouthing off a lot lately, and worst of all none of it means anything. First there was the "Apple is going to switch to AMD" statement some AMD exec made over dinner, and now this.
(7 replies) #13 Deciever on 23 Sep 2006 - 05:38
Can't believe no one has mentioned what I am about to say. Both Intel and AMD have contracts with each other to share certain CPU related technologies however Intel has the better end of the stick in the way the contract is setup. It is no wonder why Intel is able to be at top at times, due to riding the coat tails of AMD.

But regardless I buy whatever is best at price vs performance and if intel is the best at the time of my purchase then so be it I will buy it but for the past few years my 2 custom built computers have been AMD, but that might all change within the next 6 months when I make my next build, intel may be going into that box unless AMD steps it up.
#13.1 freeeekyyy on 23 Sep 2006 - 07:16
Quote - Deciever said @ #13
Can't believe no one has mentioned what I am about to say. Both Intel and AMD have contracts with each other to share certain CPU related technologies however Intel has the better end of the stick in the way the contract is setup. It is no wonder why Intel is able to be at top at times, due to riding the coat tails of AMD.

But regardless I buy whatever is best at price vs performance and if intel is the best at the time of my purchase then so be it I will buy it but for the past few years my 2 custom built computers have been AMD, but that might all change within the next 6 months when I make my next build, intel may be going into that box unless AMD steps it up.



INtel riding AMDs coattails?
Who came up with what?

MMS:Intel
SSE:Intel
SSE2:Intel
SSE3:Intel
whole new, exremely powerful, but poorly utilized 64-bit platform(EPIC):Intel
x86-64:AMD
3Dnow!:AMD
3Dnow!2:AMD

Looks like intel beats out amd by 2. and also, amd has the better end of the deal, considering that they get to use intel technology but intel cant use theirs. intel doeswnt get 3dnow, and they dont really get the true, real x86-64(which isnt x64, despite people calling it that. x64 is epic.), either.intel is stuck with a crappy, almost 64bit system because they cant use amd technology. thats also why theyre having to design their own high speed bus, and cant just use hypertransport.

Last edited by freeeekyyy on 23 Sep 2006 - 07:30
#13.2 MrCobra on 23 Sep 2006 - 07:50
Quote - freeeekyyy said @ #13.1
amd has the better end of the deal, considering that they get to use intel technology but intel cant use theirs.


How do you suppose Intel got EMT-64? It was licensed from AMD as part of a licensing system they've had going on for the better part of 20 years.
#13.3 freeeekyyy on 23 Sep 2006 - 07:53
Quote - MrCobra said @ #13.2
Quote - freeeekyyy said @ #13.1
amd has the better end of the deal, considering that they get to use intel technology but intel cant use theirs.


How do you suppose Intel got EMT-64? It was licensed from AMD as part of a licensing system they've had going on for the better part of 20 years.


No, because AMD doesn't use EMT-64. They use x86-64. They're different systems.
#13.4 Ravensworth on 23 Sep 2006 - 16:58
Quote -
No, because AMD doesn't use EMT-64. They use x86-64. They're different systems.


Wrong. EMT-64 is AMD64 licenced from AMD. They just use a different name, but it's the same thing.
#13.5 ANova on 23 Sep 2006 - 17:19
Intel riding the coat tails of AMD? Please read up on the history of the CPU.
#13.6 MrCobra on 25 Sep 2006 - 08:55
Quote - freeeekyyy said @ #13.3

No, because AMD doesn't use EMT-64. They use x86-64. They're different systems.


I really suggest that you go read up on the processor histories of both Intel & AMD.
#13.7 Xerxes on 25 Sep 2006 - 10:03
Quote - freeeekyyy said @ #13.3
amd has the better end of
No, because AMD doesn't use EMT-64. They use x86-64. They're different systems.

Your half right, AMD use AMD64 and Intel use EM64T but they are virtually the same apart for a few minor differences. You are probably getting confused with IA-64 which is what Intel and HP designed together for use with the Itanium/Itanium 2 processors.

x86-64 is a platform neutral term used when talking about the tech in general (roughly, probably not the exact definition)

Last edited by Xerxes on 25 Sep 2006 - 10:10
(1 reply) #14 Ravensworth on 23 Sep 2006 - 16:56
Yes Intel messed up in the past, but that's in the past. They are doing just fine now, this is just AMD PR FUD.
#14.1 RAID 0 on 25 Sep 2006 - 05:03
Please explain.....
(2 replies) #15 westcoastguy on 24 Sep 2006 - 00:23
James Wimmer.

Intel was great when it took off in the 90's, then came IBM, then came AMD.

AMD finally got their butts together and blew the biggest fart that thru Intel in a spin in the early Millineum.

For the record, for the die hard loyal Intel Fans. Intel is now number 2


James you write a editorial on this forum hoping someone who relive your hope your Intel could be Number one.

AMD now & shall always be NUMBER 1 from this day onward.

Get over it buddy!
#15.1 Ravensworth on 24 Sep 2006 - 06:18
For the time being Intel has the fastest processors by far, so at the moment they are number one. Personally I don't care, it's just a piece of silicon. Who TF cares which company makes it? Buy whatever is the best value at the time and be done with it. People that get all religious about it and act like they are a member of some exclusive club because of who makes one of the chips in their computer really need to get a life. Nobody cares what processor you like.
#15.2 freeeekyyy on 24 Sep 2006 - 06:20
Quote - westcoastguy said @ #15
James Wimmer.

Intel was great when it took off in the 90's, then came IBM, then came AMD.

AMD finally got their butts together and blew the biggest fart that thru Intel in a spin in the early Millineum.

For the record, for the die hard loyal Intel Fans. Intel is now number 2


James you write a editorial on this forum hoping someone who relive your hope your Intel could be Number one.

AMD now & shall always be NUMBER 1 from this day onward.

Get over it buddy!



In what is intel number two? They have better products, and a greater marketshare.
(2 replies) #16 westcoastguy on 24 Sep 2006 - 00:31
The chinese are coming...The chinese are coming !!!! run everyone run........................

2011 The chinese will be manufacturing a CPU Superchip at 5.7Ghz-9 stack 130Nanometers


9 chips stack inside each other generating 5.7Ghz each given the power of a Intelligent Chip.




Kiss that Intel
#16.1 freeeekyyy on 24 Sep 2006 - 06:24
Quote - westcoastguy said @ #16
The chinese are coming...The chinese are coming !!!! run everyone run........................

2011 The chinese will be manufacturing a CPU Superchip at 5.7Ghz-9 stack 130Nanometers


9 chips stack inside each other generating 5.7Ghz each given the power of a Intelligent Chip.




Kiss that Intel


Evcery significant technological innovation from china has been at the hands of foreign companies. Communism doesnt innovate...
#16.2 |Maxim| on 24 Sep 2006 - 08:15
130nm, 5.7Ghz, 2011? its not even out yet and it sounds obsolete

Intel finished devolpment at 130nm in the year 2000, its planning to have 45nm chips out sometime in 2007. by the time this 5.7Ghz chinese cpu comes out Intel will have it's Silicon Photonics cpu in testing phase and quite possibly be running at terahertz (THz) speeds
(2 replies) #17 westcoastguy on 24 Sep 2006 - 23:35
I have no favorites, sometimes i wish i could afford the newer Intel, but in comparision to Intel and AMD, in retrospective, i find they are the same. Intel spends lots of money in marketing and advertising. But recent developement for teh last two years, it is AMD ahead. I just wanted to throw it on here because many here are intel fans and feel everything else is S****.

I'm not chinese nor do i like anything to do with Chinese. In todays world, what was once made in Canada or made in the USA is now made in China. You get bad quality, bad service and inflated in price for a product that is good for today but not tomorrow. My direction in my previous blog about teh Chinese are comin, the chinese are coming, is the fact that Chinese are ruining our economies. Look around you in big city. Brazil, Canada, the USA, UK, we are being invaded by chinese. They have driven up housing prices, they build us homes that don't meet urban codes, they cause 82% of most city accidents, in the retail stores, you can find packages terribly open. We pay dearly indirectly for those bastards. The next time you see a terrible driver, keep your eyes open for the eggrolls.

SAY No to Chinese!! No more China
#17.1 RAID 0 on 25 Sep 2006 - 05:08
WOW... that was interesting.
#17.2 freeeekyyy on 25 Sep 2006 - 07:19
Quote - westcoastguy said @ #17
I have no favorites, sometimes i wish i could afford the newer Intel, but in comparision to Intel and AMD, in retrospective, i find they are the same. Intel spends lots of money in marketing and advertising. But recent developement for teh last two years, it is AMD ahead. I just wanted to throw it on here because many here are intel fans and feel everything else is S****.

I'm not chinese nor do i like anything to do with Chinese. In todays world, what was once made in Canada or made in the USA is now made in China. You get bad quality, bad service and inflated in price for a product that is good for today but not tomorrow. My direction in my previous blog about teh Chinese are comin, the chinese are coming, is the fact that Chinese are ruining our economies. Look around you in big city. Brazil, Canada, the USA, UK, we are being invaded by chinese. They have driven up housing prices, they build us homes that don't meet urban codes, they cause 82% of most city accidents, in the retail stores, you can find packages terribly open. We pay dearly indirectly for those bastards. The next time you see a terrible driver, keep your eyes open for the eggrolls.

SAY No to Chinese!! No more China


Yeah actually, its Chinese chinese im worried about. not american chinese.


and your point about products being made in china mostly just applies to low end products, or products that dont have a particularly complex, involved manufacturing process.
#18 Shining Arcanine on 25 Sep 2006 - 20:27
I like the Intel approach of saying "you can only use this, this and this;" it has led to a huge increase in the quality of laptops with wireless networking over the past few years. I think that the OEMs' desire for more options is really just a desire to cut corners, and that is something that AMD is willing to sanction to gain marketshare.

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