Google, the Internet's leading search engine, announced Monday that it is buying popular online video site YouTube for $1.65 billion in stock.
YouTube, which was founded in February 2005, has quickly become the most well-known of several online video sites. More than 100 million videos, many of which are short videos created by the site's users, are downloaded a day on the site.
According to Internet research firm Hitwise, YouTube has about a 46 percent share of the online video market.
For Google (Charts), the purchase of YouTube gives the company the ability to tap into the potentially lucrative online video and social networking markets. Some analysts have criticized Google for relying too much on advertising tied to keyword searches.
The combination of Google and YouTube could further strengthen Google's dominance in online advertising, giving it an edge over rivals such as Yahoo!, Microsoft's MSN and News Corp., which owns the social networking site MySpace. Some analysts said Monday that Yahoo, Microsoft and News Corp. also had probably expressed interest in buying YouTube.
In a statement, Google said that YouTube will operate as an independent unit of Google once the deal closes and will retain the YouTube brand name. The companies added that no YouTube workers will lose their jobs as a result of the acquisition and that Google will maintain its own online video business.
View: Full Article @ CNN Money
YouTube, which was founded in February 2005, has quickly become the most well-known of several online video sites. More than 100 million videos, many of which are short videos created by the site's users, are downloaded a day on the site.
According to Internet research firm Hitwise, YouTube has about a 46 percent share of the online video market.
For Google (Charts), the purchase of YouTube gives the company the ability to tap into the potentially lucrative online video and social networking markets. Some analysts have criticized Google for relying too much on advertising tied to keyword searches.
The combination of Google and YouTube could further strengthen Google's dominance in online advertising, giving it an edge over rivals such as Yahoo!, Microsoft's MSN and News Corp., which owns the social networking site MySpace. Some analysts said Monday that Yahoo, Microsoft and News Corp. also had probably expressed interest in buying YouTube.
In a statement, Google said that YouTube will operate as an independent unit of Google once the deal closes and will retain the YouTube brand name. The companies added that no YouTube workers will lose their jobs as a result of the acquisition and that Google will maintain its own online video business.

Honestly now, these kinds of actions are what created the bubble economy of the late 90's.
Yeah, eat that naysayers! I say kudos to Google for being forward thinking, and big kudos to the YouTube guys, I mean really, they be really rich now. More richer than they were, rich rich.
You tube is not only making money with advertisements and page views. There's a ton of information that site can gather about it's users, it's not even funny. And those infos are worth quite a load of money. I guess this will tie in with google ads in some way to show users ads they are even more likely to click/pay attention to.
Still a lot of money, but this move was a good one on google part if you ask me.
Just my 2 cents.
Just think how much revenue google will be able to create from Adwords being on YouTube....
The visitor numbers are crazy from Aug 05: 0 to Aug 06: 80.000,000
Google is an awfully juicy target for overzealous content providers to take a shot at.
Oh well.. good job G.
Now please excuse me, I am gonna have to think about something creative to impress big companies
Last edited by dandin1 on 10 Oct 2006 - 00:13
yea, they just drove a few semi trucks full of $100 bills over to their office...
...I wanna be the driver of that truck
And I agree with eilegz, Google may implode on themselves because they lose focus.
They can talk all their trash about Microsoft all they want about buying up companies left and right. They're starting to do it also. I'm also glad I'm not the only one who thinks 1.65 billion for YouTube is just way too much.
Think about this: does YouTube have any decent competition? Check out the statistics:
100,000,000 video views per day
65,000 new videos uploaded per day
2,000,000 unique visitors per month
Are these numbers small?
And why do you guys have problems with Google/MS/etc. buying up companies? What else are they supposed to do with their cash and stock reserves? I am all for it; this is the essence of capitalism and why it is such a beautiful concept. Good ideas + Good implementation + Mass acceptance = $$$
Disclaimer: I am no MS/Google/YouTube fanboy.
Hey Googlers..listen...
Internet is a part of current technology & not a technology itself...
Ever windows,linux or mac boots from our internet connection..
we play Halflife 2, age of empires , need for speed games only using 3d graphics card, not using the internet..
Check what the price we need to pay if we are using web 2 application..(total bandwidth we use)..for the price compared we can get a new version of office itself..
I dont like companies BUYING the branded technologies..rather stay with your own & enhance your apps..!
(i am not a microsoft, youtube or google fan!
Anyways, youtube is not popular only because copyrighted material, also by the speed. Google videos trend to be big, and google video the real point is to sell it, so they don't really care about the free videos.
That sounded pretty cocky to me, and maybe Google learned their lesson. Sometimes you can't beat the competition, you have to 'Google' them up!
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.