Apple To Release Red iPod Nano

Apple To Release Red iPod Nano

lardiop on 12 October 2006 - 23:37 · 37 comments & 22672 views

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According to the folks over at AppleInsider, Apple will be releasing a Red version of their 4GB iPod Nano tomorrow. The release is intended to raise funds for 'Product Red', an initiative aimed at eliminating AIDS in Africa:

"Both the U2 frontman and the famed talk show host will publicly unveil the new "iPod nano Red" -- a 4GB version of Apple's second-generation iPod nano in a red anodized aluminum enclosure -- on national television this friday. The two celebrities swung by Apple's North Michigan Ave. retail store in Chicago, Ill. on Thursday afternoon to film a promotional segment for the cause, which will air on tomorrow's edition of the "The Oprah Winfrey Show."

Apple, which has agreed to price the player inline with its existing 4GB iPod nano models at $199, will donate $10 from the sale of each unit to the Product Red charity."

Screenshot: Oprah and Bono With Red iPod Nano

View: AppleInsider

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(2 replies) #1 slimy on 12 Oct 2006 - 23:47

Good for them

#1.1 Jason He on 13 Oct 2006 - 03:50

I'd prefer the white/black ones, but I can see some people really liking this

#1.2 slimy on 13 Oct 2006 - 12:37

Here's the official site: http://www.apple.com/ipodnano/red/

(2 replies) #2 drygnfyre on 12 Oct 2006 - 23:48

I would have bought one if it was available in 8 GB capacity.

#2.1 BGM on 13 Oct 2006 - 00:25

grr.. i bought a black one yesterday

red would have been nice, and probably a bit rare

but hey, its not 8gb so im glad i have the black one now

#2.2 Liaqat_ali on 13 Oct 2006 - 00:51

Good cause, but thats one gay colour.

#3 Gavin001 on 12 Oct 2006 - 23:53

Woow how awful does Orpah look hahahahaaaaa

#4 MrCobra on 12 Oct 2006 - 23:57

All hail the great and mighty Jobs.

#5 pyehac on 13 Oct 2006 - 00:22

Looks like its a great time to buy an iPod and help people.

(3 replies) #6 theyarecomingforyou on 13 Oct 2006 - 00:47

Honestly, I never understood the idea of Bono being associated with the iPod... he's an arrogant plank and, despite making some top notch tunes, has been past it for a long time. Saying that, he seems perfectly suited to Jobs' in-your-face personality. I'm not knocking the cause but I think it's a bit sad that everytime Apple try to get PR they go running to Bono.

#6.1 Chad on 13 Oct 2006 - 15:55

Quote - theyarecomingforyou said @ #6

So you've met him and while doing so, read his mind. No? Then grow up.

#6.2 killa101 on 13 Oct 2006 - 16:14

Word. I'm not a fan of Bono either. I wish they would use someone who is more universally loved. The U2 Ipod looked cool but I hated the fact that it was in fact the "U2" Ipod.

Anyways, this red Ipod thing looks like a good idea and I hope it does well.

#6.3 theyarecomingforyou on 13 Oct 2006 - 23:43

Quote -

So you've met him and while doing so, read his mind. No? Then grow up.

Why would I need to have met him for my opinion to be valid? That would basically eliminate all criticism, which goes against the notion of freedom of expression. Also, I expect more from someone in your position than sniping marks like "grow up". Feel free to criticise any points I make but please do so in a mature manner.

(3 replies) #7 Croquant on 13 Oct 2006 - 01:00

Oh My GOD! It's the most technicaly technical news of all! The color RED! On and iPod! Whatever will the technowizzrads at Apple come up with next?

#7.1 MGS3-SS on 13 Oct 2006 - 02:33

Its for charity you know...

#7.2 Kushan on 13 Oct 2006 - 02:37

In fairness, the title should really reflect that.

#7.3 Mindscape on 13 Oct 2006 - 03:55

At least we can look at apple and see red.

</lamejoke>

(8 replies) #8 guylaroche on 13 Oct 2006 - 01:41

<sarcasm>Wow. 5% of the pre-tax price. Simply amazing! Such a generous move! </sarcasm>

#8.1 theyarecomingforyou on 13 Oct 2006 - 02:48

Yeah. It's pretty pitiful, especially as they just upped the profit margin with the last product refresh - this is just a cheap PR move.

#8.2 guylaroche on 13 Oct 2006 - 03:48

It is a cheap PR move. While I am glad to see at least SOME profit going towards a good cause (and padding Apple's bank accounts doesn't count), they could do a lot better.

#8.3 Mindscape on 13 Oct 2006 - 03:51

Its the same company thats suing other companies for using the word "pod." What do you expect?

#8.4 enzo on 13 Oct 2006 - 03:52

A larger percentage would definately have been nice... Apple isn't really "giving" money, they're just enjoying less of an already large profit margin. Wouldn't it be incredible if they didn't make any money off this thing? I mean, if they just made sure they broke even and gave all the actual profit to the cause? That would change my whole view of Apple... I might actually think about buying their stuff.

#8.5 stifler6478 on 13 Oct 2006 - 05:31

What the hell...they're GIVING MONEY and you're complaining about it? They could just as easily make a red one and not give any of their profits to charity, but that's not what they're doing.

-Spenser

#8.6 backdrifter on 13 Oct 2006 - 07:26

Yes I'm too complaining because this is not a very sincere move. When you compare the amount of money given and amount of advertisement and hype made about it, you'll see what I mean.

#8.7 QuarterSwede on 13 Oct 2006 - 19:18

Quote - stifler6478 said @ #8.5

I completely agree. People just want to complain about something.

#8.8 theyarecomingforyou on 13 Oct 2006 - 23:50

Quote - QuarterSwede said @ #8.7

I completely agree. People just want to complain about something.

Sorry, but that's not the case. Apple increased their profit margin with the last product refresh by an estimated 20%... so despite donating some money on this one model they are still making a profit on each unit and getting cheap advertising. That's not the act of a company trying to help the world - that's the act of a company trying to improve their bottom-line and their media image.

Feel free to believe the hype but there will always be people like myself to point out the reality of the situation and it isn't as rosey as people like to believe.

#9 ExodusCrow on 13 Oct 2006 - 02:11

I think its a good move. Good for them.

#10 DemonicHawk on 13 Oct 2006 - 02:37

all hail the red ipod

#11 crazihouse on 13 Oct 2006 - 03:20

Good move, however it is not enough. 5% is purely a PR move as others have said above, but then again, don't hold it against them. In all fairness, it's 10$ more to the cause.

#12 Gamerhomie on 13 Oct 2006 - 03:24

Damn, I was just there with my friends the day before in that same exact store.

(1 reply) #13 Matt T on 13 Oct 2006 - 05:53

That red iPod nano looks pretty sexy IMO, but Apple should donate more than $10 per sale. :/

#13.1 badazzEVO8 on 13 Oct 2006 - 06:32

Quote - Matt T said @ #13

That red iPod nano looks pretty sexy IMO, but Apple should donate more than $10 per sale. :/

well they could but bono probably takes the other 189.99

#14 pixels on 13 Oct 2006 - 09:14

5% may not seem like much, especially compared to what they make off of them, but given the number of people that buy iPods, it's going to make a large amount collectively. It doesn't matter if it is just some PR move... It's still helping the cause.

#15 thefunkymunky on 13 Oct 2006 - 11:28

Can you only buy this in the US. Its not on the UK site.

[EDIT] It is now.

Last edited by thefunkymunky on 13 Oct 2006 - 13:52

#16 Corona on 13 Oct 2006 - 15:26

argh no 8gb version :/

#17 shirike on 13 Oct 2006 - 18:59

Apple make a ridiculous amount of profit per iPod. It's sickening that they don't do more for the good cause they supposedly support.

#18 Julius Caro on 13 Oct 2006 - 21:14

They only donate 10 bucks per red nano sold ,right?

Isn't it easier to donate the 10 bucks directly without having to spend on the ipod? Anyway, at least something is going to the foundation, which can't be bad...

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