Following the termination of the personal Internet communicator (PIC) project, Advanced Micro Devices said that it would continue to address the emerging market with low-cost personal computers (PCs) by selling microprocessors and providing reference designs of such entry-level systems to computer makers. “We are going back to our core competency of selling chips. We will make reference designs and work with OEMs and ODMs, but we will not do an end product,” said Billy Edwards, chief innovation officer at AMD, in an interview with EETimes web-site.
Instead of selling complete systems, such as PIC, AMD will roll-out in the next couple of months reference designs of PCs running AMD Geode processors. Those reference designs are projected to be “tailored for specific markets” in the developing countries, however, the details are pretty vague at the moment.
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News source: Xbit Labs
Instead of selling complete systems, such as PIC, AMD will roll-out in the next couple of months reference designs of PCs running AMD Geode processors. Those reference designs are projected to be “tailored for specific markets” in the developing countries, however, the details are pretty vague at the moment.
View: The full story News source: Xbit Labs
Or "marke share"
not Markets?
Crazy world we live in where people would rather play a game of one upmanship rather than attempt to expand their (obviously limited in this case - why else would you not comment on the post) knowledge.
AMD could provide a nice shot in the arm for themselves here - good move
WOW! how insightful!! That really clears everything up. You are my hero. Would you post more often please?
I'm oversimplfying, obviously, but , well . . . ah forget it.
"We didnt realize the ROI we thought we were going to get on the PIC. So we're going back to just selling crappy processors in the low-end market since that's where we've been gaining marketshare."
This is nothing new. Nothing here to see. Go about your business.
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