Dell's New Lineup May Not Be Enough

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After almost two years marked by management turnover, financial woes, and product flubs, Dell seized the opportunity at the International Consumer Electronics Show in Las Vegas to turn on some flash and dash. As part of his keynote address on Jan. 9, Dell (DELL) Chairman Michael Dell unveiled the Dell XPS 710 gaming desktop, calling it a machine for "serious gamers who want to push performance beyond tested limits." That machine, which sells for $5,499, features a high-tech cooling system that mimics a car radiator and uses components similar to those used in space shuttles.

Dell also announced the Home Media Suite, a bundle of products designed to connect the television, PC, and other electronics. The package includes speakers, a Webcam, a 27-inch flat-panel monitor, a printer, and other related equipment and software—all aimed at making the computer a hub of home entertainment. For Dell, "the task this year is figuring out how to shed its commodity image," says Bob Djurdjevic of Annex Research. "These products are a part of that."

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News source: BusinessWeek

#1 skase on 11 Jan 2007 - 12:55

hehe, yeh i saw it today. I made a computer and got the price up to AUS$12 grand..

Excellent computers and business, But if you want a massive 70% off, buy and build yourself

#2 mrmckeb on 11 Jan 2007 - 13:03

I was expecting an awesome new-look range from Dell - Micheal Dell is loosing my respect.

(1 reply) #3 Elektricity on 11 Jan 2007 - 13:04

Uses components similar to those used in space shuttles?
I thought space shuttles used basic well known chips that had no unknown issues, Like chips used in spectrums and C64s

#3.1 eAi on 14 Jan 2007 - 02:19

Yeah, weren't they designed like 20 years ago?

#4 +majortom1981 on 11 Jan 2007 - 13:16

LOl its also funny how they didnt really release any NEW products , just basically revisions sort of of older stuff.

The home media suite is basically the same exact pc that I just made my self from dell about a month before.

(1 reply) #5 ir0nw0lf on 11 Jan 2007 - 15:14

I'm not a big fan of Dell, but I think Dell needs to do one crucial thing to help win (back) customers -- move their stinkin' US tech support BACK to the US. I can't tell you a day that I have NOT heard a current or former Dell customer B&M about the horrid tech support from over "there." Actually bringing it back here, to me at least, would mean a commitment to tech support and tech support people you don't have to spend 20 minutes trying to figure out what they said. (I mean that as no disrespect to any foreign people. But Dell needs to understand, if your "precious" is down, you don't want to have to fiddle-fart around the language/culture barriers for 20+ minutes.)

#5.1 MrCobra on 11 Jan 2007 - 17:29

Outsourcing is cheaper than employing someone locally. All major American companies do it because they don't have to pay 401K, social security benefits, insurance and so on. I think if they're going to outsource tech support then that's fine. Use the outsourced people to provide tech support for those people that speak the same language.

#6 JiveMasterT on 11 Jan 2007 - 18:31

Oh ok. Yeah let's release a really expensive gaming PC... cause... well... that really worked for Alienware before Dell bought them.

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