Microsoft Corp. could launch the Zune in Europe before the end of 2007, said Jason Reindorp, Zune’s marketing director. Microsoft is not, however, ready to make an official announcements regarding launching the Zune service in Europe. Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. According to the latest data, Microsoft claims the Zune has a 10.2% market share in the U.S. in the 30 gigabyte category and that selling over a million units by June 30 is still the probable target.
Reindrop said that Microsoft acknowledged the difficulty in gaining market share due to Apple Computer Inc.'s iPod: "You couldn't get a more entrenched competitor. But we feel really good about the first steps that we've taken. The industry moves in this sort of Christmas to Christmas cycle. So you can expect that there will be more devices, more features in the market at that point. Our next round of introductions will probably be in time for the holiday of this year. We're not simply trying to play catch up with Apple. We are very realistic, we have what is essentially a three-year plan to firmly and solidly get on the radar."
News source: eWeek
Reindrop said that Microsoft acknowledged the difficulty in gaining market share due to Apple Computer Inc.'s iPod: "You couldn't get a more entrenched competitor. But we feel really good about the first steps that we've taken. The industry moves in this sort of Christmas to Christmas cycle. So you can expect that there will be more devices, more features in the market at that point. Our next round of introductions will probably be in time for the holiday of this year. We're not simply trying to play catch up with Apple. We are very realistic, we have what is essentially a three-year plan to firmly and solidly get on the radar."
News source: eWeek
I can hardly contain myself
I wonder how long Microsoft will keep the Zune on lifesupport for?
lets see what happen microsoft likes to beta test with their first version maybe zune 2 will do more, so far what i hate of zune is it price and software both sux
really? so XBOX 360 was a flop too? they were trying to out do sony... i mean comon, the first version of most of MS products arent so great, its the second version you have to look out for... they are usually better then the competition... and they have hinted already a much better zune is in the works, smaller, faster, and stores more...
I've been waiting for a australian launch but no news......
Can anyone get a answer from MS ?
speak for yourself, i have a zune to replace my ipod mini and it's great
Bah, #*ck for this type of policie of not releasing a product worldwide at the same time...
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