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Gigabyte Calls It Quits on ASUS Alliance

Slimy   on 26 March 2007 - 15:42 · 7 comments & 3466 views

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Last fall on December 7th, Gigabyte and long-time rival ASUS announced a partnership where a new joint company called Gigabyte United would be formed of which Gigabyte would own 51% and ASUS would take the remaining 49%. No details had been revealed at the time of how the partnership would affect sales and manufacturing, and when and where a particular brand would be used.

This week during a press conference in Taiwan, both companies announced that the partnership in Gigabyte United was officially dissolved, while the branding and company would still be there, the two companies would no longer keep the partnership. Tomas Lee, marketing manager for Gigabyte, claimed Gigabyte decided to call off the partnership. "Gigabyte would have 49% less revenue from motherboard and VGA sales. For the amount that ASUS invested in, it didn't seem justified," said Lee. ASUS commented briefly on Gigabyte's decision and said that it respects it. Lee mentioned that the two companies will continue to compete with each other like they have always been doing.

News source: DailyTech

Post a comment · Send to friend Comments · There are 7 additional comments
#1 Tantawi on 26 Mar 2007 - 15:55
Thanks God. I love ASUS.
#2 Amano on 26 Mar 2007 - 16:11
Thanks God. I love Gigabyte.
(3 replies) #3 Croquant on 26 Mar 2007 - 16:17
"Last fall on December 7th"

What? On what planet is a week into December still autumn? Here on planet Earth, we call that winter; or summer if you're in the southern hemisphere.

Anyways, I think it's a good thing these two companies aren't too cozy. It's better for competition if the one doesn't have so much invested in the other's affairs.
#3.1 tsahnocub on 26 Mar 2007 - 16:45
The first day of winter in 2006 was December 21st, so Dec 7th would still be considered fall.
#3.2 Hawkeye on 26 Mar 2007 - 18:02
Quote - (Croquant said @ #3)
"Last fall on December 7th"

What? On what planet is a week into December still autumn? Here on planet Earth, we call that winter; or summer if you're in the southern hemisphere.

According to the astronomical definition of winter, it starts from the point of the December (winter) solstice, which occurs around December 21. The astronomical start times of the seasons are the solstices and equinoxes. Most calendars also have the start of the seasons (first day of spring, summer, fall, winter) on the solstices and equinoxes.
#3.3 vetRyan on 26 Mar 2007 - 18:09
doubleowned
#4 Praeses on 26 Mar 2007 - 16:19
Those two need to be apart and drive the prices down nicely for us consumers

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