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Microsoft: Samsung Deal Could Improve Xbox, Zune

Slimy   on 20 April 2007 - 21:55 · 6 comments & 3763 views

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Microsoft executives said the patent deal struck with Samsung Electronics will be used to enhance Microsoft's consumer electronics hardware such as the Zune MP3 player and the Xbox, as well as for Windows PCs. Microsoft may be attracted to Samsung's flash memory capabilities, possibly heralding a flash Zune, according to Robert Doherty, a senior analyst with Envisioneering.

Microsoft and Samsung are heavily invested in research and development so it makes sense that they "leverage the ideas of one another," said David Kaefer, general manager of IP and licensing at Microsoft. "The lines are blurring between TV, video and phone and it has become increasingly difficult to be the sole enterprise researching a particular technology," Kaefer said. Microsoft is essentially looking for a way to expand its patent portfolio in order to open up more doors for its engineers.

News source: Physorg

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(1 reply) #1 IceBrewedBeer on 20 Apr 2007 - 23:00
Hmm, isn't Samsung a partner with Sony, and isn't Sony a competitor of Microsoft? How can Samsung have permission to help with Microsoft's competing products when they work in conjunction with Sony?
#1.1 TRC on 20 Apr 2007 - 23:19
Just because they sell memory to Sony doesn't make them partners. Samsung is it's own company, they can do business with anyone they want.
#2 LeeŽ on 20 Apr 2007 - 23:02
Always liked the Samsung HDTV's playing thr 360 games in stores.
#3 Rodrigo on 21 Apr 2007 - 00:30
Damn! Xbox 720 here we come! :p
#4 kyro on 21 Apr 2007 - 02:46
You know, it now makes sense why all XBOX display everywhere have Samsung HDTV at all places (here in Bombay India atleast). I think this deal was being made long time ago.
#5 Master Shake on 21 Apr 2007 - 15:31
MS should just buy Samsung.

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