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How satisfied are Microsoft customers?

Daniel Fleshbourne   on 16 May 2007 - 08:33 · 37 comments & 9364 views

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Making customers happy, some experts say, is the fine art of balancing experience and expectation. Based on that, the feeling of Microsoft Corp. customers is starting to edge ever so slightly toward the disappointment end of the spectrum, according to the results of an annual survey by the University of Michigan released on Tuesday. Microsoft scored 70 out of 100 on the latest Q1 results of the American Customer Satisfaction Index released by Michigan’s Stephen M. Ross School of Business. That's down from 74 for the same period in 2006, the first year Microsoft was ranked.

"Very small differences count for a lot," said Claes Fornell, a University of Michigan professor and director of the ACSI. The overall customer satisfaction rating with companies in the ACSI, which surveyed 80,000 people nationwide via the Web during the first three months of the year, was 73, according to Fornell. The approval rating for all software vendors (including Microsoft) assessed in the survey was 75. Microsoft still ranked higher than many big, successful companies such as McDonald’s Corp., Cingular Wireless LLC and hotel operator Ramada. It also ranked higher than Comcast Corp. and most other cable and satellite TV providers, and virtually all of the airlines surveyed by the ACSI. At the same time, Microsoft ranked below most delivery firms such as FedEx Corp., hotels, full- and fast-service restaurants, even most energy utilities such as Southern Co. and Sempra Energy.

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News source: ComputerWorld

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(17 replies) #1 mrmckeb on 16 May 2007 - 09:20
Really - most people I've spoken too are more satisfied with MS now that Vista/Office07 are out and performing soo well.
#1.1 vetA. Kaladis / nw_raptor on 16 May 2007 - 10:10
Odd. All of the people I know find it annoying and slow (when it comes to performing simple tasks). Way too task-oriented, makes things difficult for people who know a little more than nothing. I see people who want to buy new laptops or desktops, but specifically ask for Windows XP and NOT Vista.
#1.2 ziadoz on 16 May 2007 - 10:34
Mega odd, because the people I know are satisfied with Windows Vista and Office 2007. In fact most people I know find the usability of them much better. Most of them have made the switch or are going to do so before summer is up. Funny how a few people wanting specifically XP must mean Microsoft customers aren't happy (even though XP is uh made by Microsoft?), nice try though.

The only reasons I see putting people off of Windows Vista are lies and FUD being spread from certain communities. Windows Vista isn't slow and bloated, it isn't crippled with DRM and you don't need a top end machine to run it. In fact we trialled it at work on a 1GHz CPU (AMD) with 512MB RAM it ran as good as XP installed on the equivalent machine. I might add it isn't a RAM hog either. All these RAM nazi's bitching about how much free RAM they have is stupid, free RAM isn't exactly speeding up your machine is it? The only problem with Windows Vista is the lack of driver support, and this is purely down to hardware vendors. Nothing like blaming it on Microsoft though!
#1.3 mrmckeb on 16 May 2007 - 11:36
Quote - (A. Kaladis / nw_raptor said @ #1.1)
Odd. All of the people I know find it annoying and slow (when it comes to performing simple tasks). Way too task-oriented, makes things difficult for people who know a little more than nothing. I see people who want to buy new laptops or desktops, but specifically ask for Windows XP and NOT Vista.

Hahaha. We get maybe one customer in every 20 that asks for XP - and we rudely tell them to come out of the past.
#1.4 Yogurth on 16 May 2007 - 12:12
Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.
#1.5 mrmckeb on 16 May 2007 - 12:17
Quote - (Yogurth said @ #1.4)
Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.

Good luck to you... Enjoy living in 2001. I'll be enjoying the piles of enhancements that 2007 brings me and the other people who can learn to use Vista (like my mother).
#1.6 Angry_Badger on 16 May 2007 - 12:30
Thats odd, my experience with a sample group so small as to be inconsequential contradicts your similarly limited experience. Clearly the article/post are wrong and my what happened to me must be happening to everyone.

Sign, I'm tired of seeing these type of posts on every single article
#1.7 ziadoz on 16 May 2007 - 12:32
Quote - (Yogurth said @ #1.4)
Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.


Sounds like your using the word 'tech' loosely to me.

Just because there is no dire need for Windows Vista right now, as soon as more DirectX 10 games are out and vendors start utilising its features (and making working drivers ) XP will begin to seem more and more redundant in comparison as a primary desktop OS. Sure XP will never be a bad OS (its superb) but Windows Vista is a significant improvement, many people are just yet to see it.
#1.8 Davebo on 16 May 2007 - 12:34
Quote - (mrmckeb said @ #1.3)
Quote - (A. Kaladis / nw_raptor said @ #1.1)
Odd. All of the people I know find it annoying and slow (when it comes to performing simple tasks). Way too task-oriented, makes things difficult for people who know a little more than nothing. I see people who want to buy new laptops or desktops, but specifically ask for Windows XP and NOT Vista.

Hahaha. We get maybe one customer in every 20 that asks for XP - and we rudely tell them to come out of the past.



<snip>

keep the discussion mature

Last edited by Chad on 16 May 2007 - 13:43
#1.9 SniperX on 16 May 2007 - 12:37
Extremely and acutely odd. I asked my Dad and he said he couldn't give a toss which operating system is better and that the article isn't even about operating systems.
#1.10 Primetime2006 on 16 May 2007 - 12:40
Quote - (Davebo said @ #1.
Quote - (mrmckeb said @ #1.3)
Quote - (A. Kaladis / nw_raptor said @ #1.1)
Odd. All of the people I know find it annoying and slow (when it comes to performing simple tasks). Way too task-oriented, makes things difficult for people who know a little more than nothing. I see people who want to buy new laptops or desktops, but specifically ask for Windows XP and NOT Vista.

Hahaha. We get maybe one customer in every 20 that asks for XP - and we rudely tell them to come out of the past.




Exactly. Way to run a business.

Last edited by Chad on 16 May 2007 - 13:44
#1.11 Primetime2006 on 16 May 2007 - 12:41
[quote=ziadoz said,#1.7][quote=Yogurth said,#1.4]Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.[/quote]

Sounds like your using the word 'tech' loosely to me.

Just because there is no dire need for Windows Vista right now, as soon as more DirectX 10 games are out and vendors start utilising its features (and making working drivers ) XP will begin to seem more and more redundant in comparison as a primary desktop OS. Sure XP will never be a bad OS (its superb) but Windows Vista is a significant improvement, many people are just yet to see it.[/quote]

Step back to 2000:

[quote=ziadoz said,#1.7][quote=Yogurth said,#1.4]Super Mega Odd, since all my tech oriented friends(~10) that bought XP or got it through MSDN are now back on 2000, including me.[/quote]

Please notice the small differences. Point? This is the same **** people ranted about for months after XP came out. In about a year, you are upgraded and shut your mouthes. Albeit, I am waiting for Vista SP1 before I make my decision, but give it up with the pointless arguing. You will all be at Vista in a year anyway.

#1.12 ShiZZa on 16 May 2007 - 12:45
Quote - (Yogurth said @ #1.4)
Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.


You and your firneds might not need there tech jobs anymore if you can't get vista to run well. I haven't found a machine it hasen't run well on yet. But I assume you also recommend celrons to people so that might be why.
#1.13 Netrack on 16 May 2007 - 12:56
I have two different pc's with vista loaded...have had zero problems that would make me swithc back to xp
#1.14 Chad on 16 May 2007 - 13:47
It's a freaking operating system. Who cares if someone has had a different experience with Vista than you? Some of you act as though others with a differing opinion on this are wrong
#1.15 8-n-1 on 16 May 2007 - 14:42
Quote - (mrmckeb said @ #1.5)
Good luck to you... Enjoy living in 2001. I'll be enjoying the piles of enhancements that 2007 brings me and the other people who can learn to use Vista (like my mother).



Piles of enhancements like the downgrading of video quality for "premium content" with DRM?

Or perhaps that UAC is implemented in such an annoying way that most users end up disabling it, thus defeating the entire purpose of it?

Or perhaps that if you have two different types of video cards and you want to stretch your desktop across both, often Vista won't let you? (personal experience here using a Matrox card and the onboard Intel video. XP doesn't mind, why does Vista?) LOVE that enhancement.

Enjoy those enhancements.
#1.16 ghostwind on 16 May 2007 - 15:10
Quote - (mrmckeb said @ #1.5)
Quote - (Yogurth said @ #1.4)
Super Mega Odd, since all my tech oriented friends(~10) that bought Vista or got it through MSDN are now back on XP, including me.

Good luck to you... Enjoy living in 2001. I'll be enjoying the piles of enhancements that 2007 brings me and the other people who can learn to use Vista (like my mother).


People, I don't know why you get off on acting superior simply because you are running windows vista over Xp. Part of consumerism is choice. If people want to run XP over Vista, then so be it. Perhaps they need XP for a specific purpose. My Girlfriend's sister needs XP specifically for a test she is writing, as the software needed for the test will only run on XP , with specific conditions met. And, this article says satisfaction is still at 70%, so most people are still satisfied with them. It isn't as if they have a 0 rating...
#1.17 ziadoz on 16 May 2007 - 15:15
Quote - (8-n-1 said @ #1.15)
Quote - (mrmckeb said @ #1.5)
Good luck to you... Enjoy living in 2001. I'll be enjoying the piles of enhancements that 2007 brings me and the other people who can learn to use Vista (like my mother).



Piles of enhancements like the downgrading of video quality for "premium content" with DRM?

Or perhaps that UAC is implemented in such an annoying way that most users end up disabling it, thus defeating the entire purpose of it?

Or perhaps that if you have two different types of video cards and you want to stretch your desktop across both, often Vista won't let you? (personal experience here using a Matrox card and the onboard Intel video. XP doesn't mind, why does Vista?) LOVE that enhancement.

Enjoy those enhancements.


You talking twaddle. DRM will only downgrade premium content if the content provider deems it should, either way your anger should be directed at the movie and entertainment industry for this genius invention, not Microsoft. DRM does not affect the speed and effectiveness of Windows Vista, and it doesn't downgrade or prevent you from using any of your existing content either. Also UAC isn't aimed at everybody and your graphics issue sounds more driver related than anything too.

There are no enhancements your right though, no integrated desktop search, no new audio stack, no IPv6 support, no kernel patch protection, no bit locker encryption, no DirectX 10, no improved mobility support, no new speech recognition system and no new power management features. Yes its just a bloated XP.
(3 replies) #2 antaris on 16 May 2007 - 10:04
Why all the concentration on the satisfaction of Microsoft customers? Why not Apple, Dell, IBM...? Is it me, or is the majority of the computing world only really interested in the downfall of Microsoft?
#2.1 GEIST on 16 May 2007 - 11:22
Quote - (antaris said @ #2)
Why all the concentration on the satisfaction of Microsoft customers? Why not Apple, Dell, IBM...? Is it me, or is the majority of the computing world only really interested in the downfall of Microsoft?


If this topic was about Apple/Dell/IBM, I'm 100% sure you or someone else would have said the same as you did. And besides for fighting stupid fanboy wars, how is it relevant to always compare the same few companies?

ps.: It's Neowin.net
#2.2 david13lt on 16 May 2007 - 12:08
The name doesn't mean anything. There are plenty Apple and Linux news too. And neowin is one of the biggest Windows, Mac and Linux community I have ever seen. Look at the post and how many people are using other OSs, this isn't only for Windows.

And yeah, I would like to see the same statistic about other companies too...
#2.3 lbmouse on 16 May 2007 - 13:36
Quote - (GEIST said @ #2.1)
ps.: It's Neowin.net

ps: It's about technology, not just MS/Windows.

Take a look at what they use to run this site. This along with PHP and a MySQL backend... not for MS centric, is it? Remember these are just tools. MS is just a technology tool maker. Nothing more and nothing less. If you want to worship something, then may I suggest finding a religion?
(2 replies) #3 Tzimisce on 16 May 2007 - 12:24
I hear alot of "Use it, youll like it arguments" in favor of Vista. Ive tried it, infact, i tried it on a high-end machine. It took several seconds (+30) to load the start menu, and bogged down on the control panel. WTF? I said to myself, i can flip through XP like a book... on a low-end machine. Vista is so hott, yet at school they still use 98-XP and dont have any plans on upgrading. Vista is Unecessary for the average user. Vista is just a new, more-pretty shell for DOS.
#3.1 Primetime2006 on 16 May 2007 - 12:38
Quote - (Tzimisce said @ #3)
I hear alot of "Use it, youll like it arguments" in favor of Vista. Ive tried it, infact, i tried it on a high-end machine. It took several seconds (+30) to load the start menu, and bogged down on the control panel. WTF? I said to myself, i can flip through XP like a book... on a low-end machine. Vista is so hott, yet at school they still use 98-XP and dont have any plans on upgrading. Vista is Unecessary for the average user. Vista is just a new, more-pretty shell for DOS.

<snip>

let's keep this mature

Last edited by Chad on 16 May 2007 - 13:40
#3.2 C_Guy on 16 May 2007 - 15:24
Ha ha ha, obviously you aren't even sure what DOS is. DOS hasn't been a part of Windows since Windows 98 and has never been part of the NT/2000 kernal.

What else don't you know about Vista? There's lots of people on NeoWin who can help you.
(2 replies) #4 Omegatron on 16 May 2007 - 12:50
Satisfied XP user, Unsatisfied with Vista Reqs

I'm planning switch to Mac with bootcamp and ubuntu dualboot
#4.1 DariusIII on 16 May 2007 - 13:06
Quote - (Omegatron said @ #4)
Satisfied XP user, Unsatisfied with Vista Reqs

I'm planning switch to Mac with bootcamp and ubuntu dualboot


Satisfied with Mac price enough to switch to it?
Vista (and every other OS) is as good as you are good in using it.
#4.2 Neomac v6 on 16 May 2007 - 13:39
Quote - (DariusIII said @ #4.1)
Vista (and every other OS) is as good as you are good in using it.

Only Mac OS assumes everyone's a newbie, which is why it's more intuitive.
#5 C-Squarez on 16 May 2007 - 13:11
God, why does anything that has to do with Microsoft turn into a flame war? People calling each other idiots and what not. It's sad. Anyway, personally, I don't see why people argue about an Operating System. I have been thinking about switiching back to XP just because I can use moe programs and I know all the bugs are worked out. When I had an AMD 3700+, 1GB RAM and a XFX GeForce 6600GT, Vista Ultimate ran very smoothly. Now that I have an E6600, 2GB of RAM and a X1950 XTX 512MB GDDR4 Video Card, guess what, it STILL runs fine.

My suggestion is this, even though I know half of you wont care, if Vista runs slowly for you, SWITCH and never look back. If it runs great for you, keep it and don't bash people for having different views. Now I ran all off topic, damn.

Anyway, this is good news being as though they beat out alot of great companies. I would love to see the full list.
(2 replies) #6 Hexicon on 16 May 2007 - 13:16
I knew this was going to happen the minute I saw the headline. This is not about Vista, this is about Microsoft. Yes, the company makes that OS but that is not the only thing that Microsft is involved with. The only reason Neowin made mention of it is because it was a ComputerWorld article, which covers, ... anyone, anyone ... yes, computers. They also got satisfaction results on Cingular, McDonalds and such. This survey is much bigger than Vista, bigger than Microsoft, it is about satisfaction with an entire company, not just one aspect of it.
#6.1 Chad on 16 May 2007 - 13:45
Quote - (Hexicon said @ #6)
I knew this was going to happen the minute I saw the headline. This is not about Vista, this is about Microsoft. Yes, the company makes that OS but that is not the only thing that Microsft is involved with. The only reason Neowin made mention of it is because it was a ComputerWorld article, which covers, ... anyone, anyone ... yes, computers. They also got satisfaction results on Cingular, McDonalds and such. This survey is much bigger than Vista, bigger than Microsoft, it is about satisfaction with an entire company, not just one aspect of it.


But we predominately cover Microsoft here, so that portion is the most valid here.

And you are right...Vista is a hot-button issue right now so people automatically go right to it.
#6.2 Hexicon on 16 May 2007 - 13:56
Quote - (Chad said @ #6.1)
Quote - (Hexicon said @ #6)
I knew this was going to happen the minute I saw the headline. This is not about Vista, this is about Microsoft. Yes, the company makes that OS but that is not the only thing that Microsft is involved with. The only reason Neowin made mention of it is because it was a ComputerWorld article, which covers, ... anyone, anyone ... yes, computers. They also got satisfaction results on Cingular, McDonalds and such. This survey is much bigger than Vista, bigger than Microsoft, it is about satisfaction with an entire company, not just one aspect of it.


But we predominately cover Microsoft here, so that portion is the most valid here.

And you are right...Vista is a hot-button issue right now so people automatically go right to it.


Agreed. Sometimes tech-savvy people will go through with blinders on and not see the bigger issues. I know that happens to me more often than I will admit to.
#7 +xiphi on 16 May 2007 - 13:25
I'm more than happy with Vista. All my apps run great and Vista performs as good or even better than XP. I've yet to experience anything related to the FUD that's being spread about Vista.

The amount of bad press Vista is getting is only due to how "loud" the internet is. I think of it as a shout that never stops echoing.
#8 JiveMasterT on 16 May 2007 - 13:51
In 6 months everyone who's sitting here saying how crappy Vista is and all that will be using it.

...I'm waiting for SP1.
(1 reply) #9 Buttus on 16 May 2007 - 14:20
it seems to me that people are taking this as a report that shows people are not satisfied with a product from microsoft...

I think they're taking a poll on what people expected and what they're getting from the companies... like McDonalds shows this juicy hamburger, with crisp lettuce, tomato, etc... but what you get is a smashed down greasy slop hamburger, so the satisfaction of your expectation isn't there...

same thing with microsoft and vista, they promised this perfect security world with all these super awesome enhancements over XP, but what we got was the same security bug ridden software as XP...

the expectation was high, which wasn't met, which means the satisfaction is lower...
#9.1 Hexicon on 16 May 2007 - 14:51
Quote - (Buttus said @ #9)
it seems to me that people are taking this as a report that shows people are not satisfied with a product from microsoft...

I think they're taking a poll on what people expected and what they're getting from the companies... like McDonalds shows this juicy hamburger, with crisp lettuce, tomato, etc... but what you get is a smashed down greasy slop hamburger, so the satisfaction of your expectation isn't there...

same thing with microsoft and vista, they promised this perfect security world with all these super awesome enhancements over XP, but what we got was the same security bug ridden software as XP...

the expectation was high, which wasn't met, which means the satisfaction is lower...


A satisfaction survey would be more than just the burger, it would be more about the cleanliness of the store, courtesy of the counter representative, the correctness of the order, among other things. Food presentation isn't high on my list. My burgers at home don't look perfect like the pictures either. Does it do what I paid for it to do? Is my hunger satisfied? If so, then I am pleased. My overall satisfaction is decreased if the store is a health hazard, or the counter person is rude, or I don't get what I ordered. If we focus on just one aspect we lose the overall big picture on how a company is doing. Using the OS as a focus and Microsoft as the company, how many of us are happy with XP right now? How about Vista? If you are happy with XP but not with Vista do you give them a 50%? How about their keyboards, webcams, mice, other software, web presence? Does that raise or lower your satisfaction? See where I am going with this. Don't just focus on one aspect of a company, look at the bigger picture.
#10 C_Guy on 16 May 2007 - 16:00
After *actually* reading the article, I was surprised to see that Office 2007 could be partly responsible for their lower score. Unlike Vista, the feedback I've received and read up on for Office was mostly positive. Yes, the Ribbon takes a bit of getting used to (boo hoo) but once you get the hang of it you see how it can make Office run more efficiently.

I would think their deal with Novell would have had more of an impact.

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