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Apple is threatening legal action after sex shop Anne Summers launched a device entitled the ‘iGasm’. Sold for $60, the ‘iGasm’ vibrates in time to music played off an ipod or mp3 player. The advert reads: "This genius little device hooks up to your iPod, MP3 player, laptop or CD player and vibrates in sync with the beat." Apple’s lawyers are getting shifty because the ‘iGasm’ is being marketed using the trademark Apple Silhouette and white headphones (and ‘iGasm’ in this case! ) which could easily be mistaken for an official iPod advert. Apple seems very keen to avoid this kind of publicity!
News source: Macworld
News source: Macworld
Next time try to read the article, and not rush your post trying to be the first post.
Next time try to read the article, and not rush your post trying to be the first post.
REALLY?
Apple’s lawyers are getting shifty because the ‘iGasm’ is being marketed using the trademark Apple Silhouette and white headphones (and ‘iGasm’ in this case! )
I guess I did read the article. If you REALLY read the article and then this and ‘iGasm’ in this case!, it clearly tells me that Apple does not like the letter I if front of the Gasm either.
>___>
Really though, all they're doing is giving them more publicity for now.
I saw no mention of them suing because of the name.
:rofl: That stuff was old long before Apple used it in their pseudo designer trendwhore ads.
Where?
The first of the ipod silhouette adverts was dancing silhouettes, and a poster campaign based on that, this was every bit as arguably 'stolen' from the Lugz silhouette campaign as apple would argue later campaigns from other companies infringed upon their copyright.
http://adweek.blogs.com/adfreak/2005/11/lugz_sends_appl.html
+1
So Apple Ad copied the James Bond silhouette and now they own the copyright?
Turn up the techno.
The success of it is another thing entirely.
By the way, I don't think the company's popularity, well-designed products, and record-setting revenue/share prices will be affected by comments from the spiteful and ignorant.
Cheers, kids.
I'm sure many, many people at Apple find the idea of iGasm novel, ingenious and humorous. But they have to protect their brand. A large portion of mid-west America won't find it funny - nor will a certain portion of Apple's stockholders.
Apple has an obligation and a responsibility (shareholders) to protect itself. Whether they win? That's another story.
To the people calling Apple and Steve Jobs gay... Are you just children, didn't read the article...both?
"‘iGasm’ is being marketed using the trademark Apple Silhouette and white headphones (and ‘iGasm’ in this case! ) which could easily be mistaken for an official iPod advert. Apple seems very keen to avoid this kind of publicity!"
"Trademark" doesn't always mean trademark or copyright, from a legal standpoint. This is used to refer to the association of these style adverts to Apple. People see this ad and think Apple. Read that section carefully.
"Apple is claiming the ad to be an abuse of the silhouette-based images it uses in its own advertising."
I think it's sad when people undeservedly ride the coat-tails of someone else's success.
Here's an idea, Ann Summer - Come up with an original ad campaign?
For the record, the iGasm is cool as all hell and when I first saw it a few months ago, I laughed my ass off.
Absolutely. Whether you like the iPod or not *shudder* Apple spent a fortune developing the brand, image, and marketing around it. That is an intangible and very valuable investment that must be protected to maintain its worth.
"I think it's sad when people undeservedly ride the coat-tails of someone else's success."
Of course it is but remember 2 things:
1. Immitation is the greatest flattery, and
2. When you become a household name things like this are bound to happen. That's why there are lawyers.
ie it's a personal fan in the shape of an Ipod.
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