23 year old Harvard Student Mark Zuckerberg launched the highly anticipated Facebook Platform yesterday at a developer event held in San Francisco.

The platform API would allow, for example, a third party to recreate Facebook Photos, the most used photo application on the web. Users could then remove the default Facebook Photos and install the third party version instead.

Applications can serve their own ads and/or conduct transactions with users. Ads can basically be shown anywhere that Microsoft ads are not currently shown.

There will be a special applications area on Facebook where users can browse and add third party apps. But there is also a crucial viral component - when a friend adds an application, it is noted in their news stream on their profile. Clicking on the item brings you to the app, where you can add and/or interact with it yourself.

Dan Lewin, Microsoft VP, got on stage talking about integration of Popfly into Facebook, Microsoft demonstrated several examples of applications that use Facebook's APIs.

Since the advertising deal between Facebook and Microsoft I wouldn't be surprised if these two become extremely strong partners (think Intel) or Microsoft acquires Facebook in the near future.

View: Facebook
News source: Tech Crunch



There are 8 additional comments
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Quote this comment Reply to this comment #1 Posted by Netrack on 25 May 2007 - 12:17
sounds interesting, MS popfly seems to have alot of potential
Quote this comment Reply to this comment #2 Posted by lawtai on 25 May 2007 - 12:53
it'll be interesting to see what else facebook comes up with.
Quote this comment Reply to this comment #3 Posted by o0o o0o on 25 May 2007 - 13:49
lol i just find out abt facebook 1mth ago

so its been around for like 2yrs, i can see why its big then again i never used myspace much so... zz
(1 reply) Quote this comment Reply to this comment #4 Posted by eAi on 25 May 2007 - 13:54
Facebook and MySpace are very different, thankfully. Facebook focuses on providing information, MySpace seems to focus on making it harder to find...
Quote this comment #4.1 Posted by sin-ergy on 25 May 2007 - 16:40
haha nicely put!
Quote this comment Reply to this comment #5 Posted by Burned on 25 May 2007 - 15:44
Love the register page! I wonder how many idiots gave up their e-mail password. I don't trust that site! Thats quite the lengthy terms of agreement. They pretty much own your ass after agreeing to it.
Quote this comment Reply to this comment #6 Posted by kyro on 25 May 2007 - 15:45
ewww facesoft.....
Quote this comment Reply to this comment #7 Posted by MtDewCodeRedFreak on 25 May 2007 - 17:23
Facebook is better than MySpace, IMO ... mostly because of the ability to limit your profile to certain people and the ability to make your name non-searchable from outer networks.

I know this because I have two separate accounts - one for the hearing friends and college buddies ... and another solely for the deafies (I never let those two groups mix and mingle for very good reasons).

Anyway, I tried searching for my second account name *from* my first and vice versa. Guess what? It worked.

Hallelujah!
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