ASUS announces plans to split company and brand

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ASUS announces plans to split company and brand

Slimy on 03 July 2007 - 19:02 · 9 comments & 4595 views

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AsusTek Computer Incorported has announced its intention to split in order to maximize competitive performance and minimize potential conflicts of interest. As things currently stand, it's possible for a company that competes with the AsusTek brand to actually contract with AsusTek to build equipment, and several customers have expressed unhappiness over this arrangement. The three separate corporate holdings, set to debut by January of 2009, are to be structured as follows:

AsusTek, still branded as Asus, will focus on contract manufacturing, with the stated goal of becoming the world's top manufacturing provider (revenue share: ~NT$250 billion)
Unihan Technology Corporation will take on the PC-related manufacturing segment (~NT$150 billion)
Pegatron Technology Corporation will be responsible for the casing, module, and non-PC contract manufacturing segment (~NT$300-350 billion)

News source: Ars Technica

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#1 aldrlandon on 03 Jul 2007 - 19:17

I think its interesting that they are doing this. Pretty funny name though: Pegatron Technology Corp. LOL

#2 +AltecXP on 03 Jul 2007 - 19:19

Can I call them PeT Corp?

#3 L3thal on 03 Jul 2007 - 19:23

As long as their products do not suffer in terms of quality, I can care less what they call themselves.

(2 replies) #4 +Zhivago on 03 Jul 2007 - 19:39

Say hello to Unihan motherboards! I am uncertain as to who will build them thou, Unihan itself or Asustek.

#4.1 MrCobra on 04 Jul 2007 - 01:34

It will still be an Asus board no matter which side makes it.

#4.2 xomp on 04 Jul 2007 - 05:53

dont worry, it will still be made in china

#5 GEIST on 03 Jul 2007 - 19:55

LOL where do they always get these dumb names from?

(1 reply) #6 Croquant on 03 Jul 2007 - 21:33

Pegatron? Wasn't he the gay Transformer?

#6.1 Naughty Dog on 04 Jul 2007 - 01:26

Its Megatron btw, lol and I think he is the gay one.

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