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China firm sues Google over name

Lt-DavidW   on 14 July 2007 - 21:15 · 56 comments & 22251 views

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A Chinese firm is suing the internet giant Google over its Chinese name, saying it is too much like its own name and is harming its business. Google's Chinese subsidiary has transliterated its name to Guge. Beijing Guge Science and Technology Ltd told Reuters news agency that people were constantly phoning its office trying to contact search engine Google. "We just want Google to change their commercial name," said Tian Yunshan of Beijing Guge. Mr Tian said that people looking for Google in a local telephone directory assistance service were directed to his company because Google is not listed.

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News source: BBC News

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(6 replies) #1 Gamerhomie on 14 Jul 2007 - 21:20
Yeah... like Google is going to change their name....
#1.1 ramesees on 14 Jul 2007 - 21:31
Well they had to change their Gmail offering in the UK to GoogleMail to avoid naming clashes with an established company, so why not here as well?

Last edited by ramesees on 14 Jul 2007 - 21:44
#1.2 Xinok on 14 Jul 2007 - 21:56
The name "Gmail" had little value at that time, so it didn't really hurt them to give up that name in the UK. The name "Google" on the other hand has become so well established, it would be suicide to let it go.
#1.3 eAi on 14 Jul 2007 - 22:18
What isn't mentioned here is the company in question registered it's name a week after Google announced their Chinese name, which kind of suggests that they're just trying to extort some money from Google.
#1.4 theyarecomingforyou on 14 Jul 2007 - 23:13
Quote - (eAi said @ #1.3)
What isn't mentioned here is the company in question registered it's name a week after Google announced their Chinese name, which kind of suggests that they're just trying to extort some money from Google.

If that's true then the lawsuit is absolutely ridiculous. It just seems like everyone is trying to profit from anything... morality was thrown out the window long ago.
#1.5 XP1 on 15 Jul 2007 - 12:37
Your post should be corrected to:
Quote - (Gamerhomie said @ #1)
Yeah... like Google is going to change its Chinese name....
Google (English name) is not the same as Guge (Google's Chinese name).
#1.6 Gamerhomie on 15 Jul 2007 - 20:04
Ah, I misinterpreted the article. I thought the Chinese firm wanted Google to change their English Name, Google, not Guge. Sorry.
#2 Sniper101 on 14 Jul 2007 - 21:43
Wow trying to sue google is like poking s**t in the woods, your not going to win against a multi billion dollar Corporation
(1 reply) #3 Zyphrax on 14 Jul 2007 - 22:16
And in tomorrow's news:
- Drugstore sues Symantec for selling anti-virus?
- Petstore sues Logitech for selling mice?
- Boeing crashes into Apple store because of Airport?

Tian Yunshan can have my bank account instead of burning his money in sueing Google.
#3.1 Sumeet on 14 Jul 2007 - 22:27
hahaha nice!
#4 solardog on 14 Jul 2007 - 22:18
China is gonna make the next few decades very interesting
(4 replies) #5 NightmarE D on 14 Jul 2007 - 22:19
Google and Guge. Yeah I see how someone can get those two mixed up.

/sarcasm
#5.1 theyarecomingforyou on 14 Jul 2007 - 23:47
If you read the article you'd see that the Chinese name for Google is Guge.
#5.2 NightmarE D on 15 Jul 2007 - 01:43
Did you not see the "/sarcasm" at the end of the post?

Why even bother? People on here are picky about the smallest things anymore.
#5.3 sizza on 15 Jul 2007 - 02:05
Quote - (NightmarE D said @ #5.2)
Did you not see the "/sarcasm" at the end of the post?

Why even bother? People on here are picky about the smallest things anymore.


I think he saw it. It was just that your comment was so, you know, not funny at all that he assumed you meant something else.
#5.4 theyarecomingforyou on 15 Jul 2007 - 05:03
Quote - (NightmarE D said @ #5.2)
Did you not see the "/sarcasm" at the end of the post?

Of course I saw it. However, it still read exactly like you thought Google was called Google in China. It's not being picky but calling you out for being wrong.
(1 reply) #6 shakey on 14 Jul 2007 - 22:22
maybe if the stupid people over there would look up the correct spelling of the place they are calling.. and who calls google anyway?
#6.1 XP1 on 15 Jul 2007 - 12:31
Quote - (shakey said @ #6)
maybe if the stupid people over there would look up the correct spelling of the place they are calling.. and who calls google anyway?
Persons who don't know English are considered stupid?
How can you spell Google in English if you don't know English?

How are the people supposed to lookup the correct spelling if Google only advertises its Chinese name as "Guge" but not as "Google"?
Even if they find the correct spelling, Google isn't even listed in the local directory, as stated in this original article.

Chinese persons will only know Google as "Guge," so they can only look for Guge in the directory.

The problem is that there is another company that also has the same name, Guge.
Would you be confused if two companies had the same name?
#7 zhouij on 14 Jul 2007 - 22:31
Haha they are embracing Capitalism alright I guess. I bet some people would regret later that they once barked at China for being "Communist" in the past. Because I bet once they get the game they would play better than anyone else.
lol this is so funny.
(8 replies) #8 Croquant on 14 Jul 2007 - 22:33
Hell, why don't they just use "Google" in China instead of "Guge"? What's the deal? "Google" is dirty word in Chinese or something like that?
#8.1 shhac on 14 Jul 2007 - 23:22
probably something like there is no exact alphabet/syllable translation for it in either chinese language.
#8.2 Ji@nBing on 15 Jul 2007 - 01:32
Quote - (shhac said @ #8.1)
probably something like there is no exact alphabet/syllable translation for it in either chinese language.

Yep. The closest to Google would be Guge (pronounced "goo-ge" ). Keep in mind too that the way the Chinese language works is all names are actually words, unlike in English where names are only used as names and have no meaning in normal language. For instance, my Chinese name is "Shui Xiao Bu" wich means "water little cloth". All together they make up a name, but each character is used in normal language as well. My point is that in Chinese it's very strict the way you can make up a name. It's not like here where it has no meaning, there it's all made up of real words.
#8.3 evo_spook on 15 Jul 2007 - 02:10
[quote=Ji@nBing said,#8.2][quote=shhac said,#8.1] Keep in mind too that the way the Chinese language works is all names are actually words, unlike in English where names are only used as names and have no meaning in normal language.[/quote

Totally irrevelant to the topic but I thought I'd being you up on a issue. But what you said is actually half wrong, yes the first name is I think made up, but in Europe the persons surname descended from whatever trade his ancestor used to have or in scandanvia/celtic countrys his fathers name, eg Eriksson.
#8.4 HawkMan on 15 Jul 2007 - 02:24
[quote=evo_spook said,#8.3][quote=Ji@nBing said,#8.2][quote=shhac said,#8.1] Keep in mind too that the way the Chinese language works is all names are actually words, unlike in English where names are only used as names and have no meaning in normal language.[/quote

Totally irrevelant to the topic but I thought I'd being you up on a issue. But what you said is actually half wrong, yes the first name is I think made up, but in Europe the persons surname descended from whatever trade his ancestor used to have or in scandanvia/celtic countrys his fathers name, eg Eriksson.[/quote]

The majority of family names or form places, while some are professions or combination of events/places/profession. But nowadays a lot of family names are alsomade up.


and fathers names in Scandinavia isn't used anymore, a few family still retain the last used fathers name as the faily name, but it's no more common than place names. Iceland still use hereditary parent names as surnames I believe.
#8.5 rob.derosa on 15 Jul 2007 - 09:13
[quote=HawkMan said,#8.4][quote=evo_spook said,#8.3][quote=Ji@nBing said,#8.2][quote=shhac said,#8.1] Keep in mind too that the way the Chinese language works is all names are actually words, unlike in English where names are only used as names and have no meaning in normal language.[/quote]

Totally irrevelant to the topic but I thought I'd being you up on a issue. But what you said is actually half wrong, yes the first name is I think made up, but in Europe the persons surname descended from whatever trade his ancestor used to have or in scandanvia/celtic countrys his fathers name, eg Eriksson.[/quote]

The majority of family names or form places, while some are professions or combination of events/places/profession. But nowadays a lot of family names are alsomade up.


and fathers names in Scandinavia isn't used anymore, a few family still retain the last used fathers name as the faily name, but it's no more common than place names. Iceland still use hereditary parent names as surnames I believe.[/quote]

actually most family names have been carried down through the generations, i.e not made up..
#8.6 XP1 on 15 Jul 2007 - 12:50
Quote - (Ji@nBing said @ #8.2)
Yep. The closest to Google would be Guge (pronounced "goo-ge" ).
I think Gugou would sound closer to Google.
#8.7 fatboytt on 16 Jul 2007 - 05:30
Quote - (XP1 said @ #8.6)
Quote - (Ji@nBing said @ #8.2)
Yep. The closest to Google would be Guge (pronounced "goo-ge" ).
I think Gugou would sound closer to Google.


You uh, do know that one way of reading "gou" means "dog" right? :/
Google = Old Dog?
Nay. You can teach Google new tricks.
#8.8 XP1 on 17 Jul 2007 - 04:05
Quote - (fatboytt said @ #1)
Quote - (XP1 said @ #8.6)
Quote - (Ji@nBing said @ #8.2)
Yep. The closest to Google would be Guge (pronounced "goo-ge" ).
I think Gugou would sound closer to Google.


You uh, do know that one way of reading "gou" means "dog" right? :/
Google = Old Dog?
Nay. You can teach Google new tricks.
It just sounds closer to me. I guess the meaning is important too.
#9 lfLASHl on 15 Jul 2007 - 01:09
people who cant spell google and what to ring them need help!!!!
(4 replies) #10 Meacham on 15 Jul 2007 - 01:30
Phrase One: Guge
Phrase Two: Google

Nope I cannot see the connection, maybe the people calling are a little thick, or they just cannot spell one of the most pronounced words in the world "GOOGLE" I mean how difficult can it be.

I think it's utter BS myself.
#10.1 evo_spook on 15 Jul 2007 - 02:12
Quote - (Meacham said @ #10)
Phrase One: Guge
Phrase Two: Google

Nope I cannot see the connection, maybe the people calling are a little thick, or they just cannot spell one of the most pronounced words in the world "GOOGLE" I mean how difficult can it be.

I think it's utter BS myself.


Did you actually read the topic?
#10.2 HawkMan on 15 Jul 2007 - 02:25
obviusly not not that it's all hat uncomon on this place
#10.3 XP1 on 15 Jul 2007 - 12:45
Quote - (Meacham said @ #10)
I mean how difficult can it be.
I think it would be pretty difficult trying to read something that looks like unrecognizable symbols of the English alphabet.
Remember, not all Chinese people can read English.
#10.4 Amnesia on 15 Jul 2007 - 16:03
keyword: TRANSLITERATION
#11 OblivionStalker on 15 Jul 2007 - 03:00
Ooo I have a food shop here in Macedonia called Google Food. I am going to sue them. Also i I have shop called Microsoft Vegetables . Well people will do anything for money these days.
#12 warr on 15 Jul 2007 - 03:23
Guge is not the English name of Google in China. It is the phonetic symbols of the Chinese characters. So officially in China Google is using the Chinese characters instead of the English "Guge" you see here. And don't you know not everyone in the world speaks English?

Basically the company is suing the Chinese name of "Guge"(again just a pronunciation, people write it in Chinese).
Ignorant fools here never understand, but always comment.
(4 replies) #13 tripleXit on 15 Jul 2007 - 04:08
This is dumber than that time when Microsoft sued Mike Rowe for his web site mikerowesoft.com.
#13.1 theyarecomingforyou on 15 Jul 2007 - 05:09
It's not dumb that Microsoft sued but that the punk tried to make money from the Microsoft brand.
#13.2 +Berserk87 on 15 Jul 2007 - 08:07
his name is mike rowe, he made software, mikerowesoft...... boo hoo its his name and hobbie.

this kid went to the same school as me.
#13.3 theyarecomingforyou on 16 Jul 2007 - 03:50
So he couldn't have called his business Mike Rowe Software, Mike Rowe Developer or even Rowe Software? Instead he decided to pick a name that, orally, is identical to the most recognised software brand in the world? He tried to play off an existing and famous brand and he was RIGHTLY called out for it. I don't care whether you went to the same school as him - the kid was still an idiot.
#13.4 evo_spook on 16 Jul 2007 - 20:57
Quote - (theyarecomingforyou said @ #13.3)
So he couldn't have called his business Mike Rowe Software, Mike Rowe Developer or even Rowe Software? Instead he decided to pick a name that, orally, is identical to the most recognised software brand in the world? He tried to play off an existing and famous brand and he was RIGHTLY called out for it. I don't care whether you went to the same school as him - the kid was still an idiot.


Sorry, I think its you whos being a bit too much of a MS groupie here, there was nothing, stupid, illegal what the kid did. He was well within his rights to do what he did. To play off names is a well know ploy and is totally ligit.
#14 +stifler6478 on 15 Jul 2007 - 04:54
I would normally agree and say the company is being stupid, but it sounds like they're seriously having a problem with the names being the same (people calling them, looking for Google), and since they had the name first, they're entitled to it.

-Spenser
#15 webeagle12 on 15 Jul 2007 - 07:17
I smell BS
#16 IntelliMoo on 15 Jul 2007 - 09:01
Oh boy, what's next, some Korean complaining that Yahoo is too much like their name Hoo Ya or whatever?
#17 micrian on 15 Jul 2007 - 12:25
In Beijing , a company registered a name 北京谷歌 before google got its chinese name,谷歌,and you guys spell it like guge.so...almost like gmail in Germany,google can't use the name of gmail in Germany.
by the way .google's chinese name sucks! we hate it!
#18 EduardValencia on 15 Jul 2007 - 16:30
Chinese arrogance,what a pitty



Last edited by EduardValencia on 15 Jul 2007 - 16:37
#19 bmaher on 15 Jul 2007 - 21:34
Just sounds like another company hoping to make a quick buck out of Google if you ask me.
#20 Yuxi on 15 Jul 2007 - 22:47
"We just want Google to change their commercial name,"
Yea right
(1 reply) #21 coexist on 16 Jul 2007 - 01:55
The literal translation of 谷歌 (Guge) is "valley song" - perhaps as a tribute to Silicon Valley.

I reakon 孤狗 (Lone Dog) is a better name, IMHO.
#21.1 warr on 16 Jul 2007 - 02:32
LOL....
#22 +DrunkenMaster on 16 Jul 2007 - 03:35
Considering that there's been blatant copyright, IP, trademark, environmental and consumer safety violations in China, I'm *surprised* A Chinese company would challenge an American company.
(1 reply) #23 black_death on 16 Jul 2007 - 05:23
Quote -
Mr Tian said that people looking for Google in a local telephone directory assistance service were directed to his company because Google is not listed.


Theyre complaining about getting more business? If I had a company Id want a big company like google to copy my name.
#23.1 zhouij on 16 Jul 2007 - 15:45
Dude, I'd hardly consider random calls about another company's business my own "business".
#24 J a d o O n on 16 Jul 2007 - 13:09
ur rite black_death! they just wana b famous
http://technobuddy.blogspot.com
(1 reply) #25 lnxpro on 16 Jul 2007 - 19:35
the chinese should learn english and say GOOGLE not GUGE...
#25.1 zhouij on 16 Jul 2007 - 21:16
lol man, your ignorance just made my day.

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