American Airlines, the world's largest airline, has sued Google Incorporated for selling search words involving its name. The claim is the latest in a string of cases filed worldwide by businesses that argue the search giant’s pay-per-click advertising system, its main source of revenue, is used unfairly by competitors to grab business. American Airlines, a unit of AMR Corp, said it does not want to prevent the display of search terms, but wants Google to stop selling its trademarks and related terms.
Filed Thursday in the U.S. Court for the Northern District of Texas, the American Airlines lawsuit accuses Google of violating trademark laws with its practice of selling search terms such as "American Airlines" or "AA.com" to other companies for advertising. The airline accuses Google of selling the right to use American Airlines' trademarks and service marks or "words, phrases, or terms confusingly similar to those marks" to competitors who then direct searchers to their own Web pages.
News source: InformationWeek
Filed Thursday in the U.S. Court for the Northern District of Texas, the American Airlines lawsuit accuses Google of violating trademark laws with its practice of selling search terms such as "American Airlines" or "AA.com" to other companies for advertising. The airline accuses Google of selling the right to use American Airlines' trademarks and service marks or "words, phrases, or terms confusingly similar to those marks" to competitors who then direct searchers to their own Web pages.
News source: InformationWeek
It's really a category to add, folks @ Neowin. I would make it my homepage.
Pip'
As for this case, it's not the first and it makes me wonder if companies will start trademarking even more names to prevent competitors from doing the same. For that reason only, I hope this does not go through.
It's like the Sugar Crisp song, "Can't get enough of da' green bill",...
Pip'
The problem is although they are "American Airlines" ... they are not the only American airline company, to be perfectly honest if you wanted to search for airline companies in America what else are you going to search for?
sue the freaking companies using it to advertise, freaking hell...
but wait... google hasm ore money to fork out for law fights and if they lose theres more money to grab...
Glassed Silver:mbl
Commenting has either been disabled on this article or you are not logged in. Click here to login or register, its free!
Note: Anonymous commenting is disabled in order to keep the quality of responses to a high standard.